The penetration rate of new energy in China's auto market is gradually increasing, and BYD, the global champion of new energy, has made great contributions. According to the performance report released by BYD, a win-win situation in sales and profits will be achieved in 2023, and a significant year-on-year increase. In 2023, when the competition is fierce, BYD will still be able to maintain its ultra-high competitiveness, and will be unbeatable in the market with the continuous improvement of brand power, the rapid growth of overseas sales, the continuous expansion of scale advantages and the strong cost control ability of the industrial chain.
In January 2024, BYD sold 105304 pure electric vehicles and 95,715 plug-in hybrid vehicles, with sales evenly matched, with a year-on-year increase of more than 30%. Dynasty + Ocean Network sales reached 1850,000 units, is the vast majority of BYD's sales, and these two brands are also the largest proportion of models within 200,000, is currently the model with the highest proportion in the mainstream market, BYD's Qin, Song, Han, Tang, Seagull, Dolphin and other models have performed well. The sales volume of the DENZA brand reached 9,068 units this month, a year-on-year increase of 408%, with the excellent performance of D9, DENZA sales volume continued to remain high. Also performing well is the Formula Leopard, as the first off-road vehicle to be launched, the Leopard 5, which continues to sell more than 5,000 units this month, will rewrite the domestic off-road vehicle market. At the same time, the million-level luxury car looks up to the first model U8, with sales reaching 1,652 units this month, continuing to refresh the sales performance of domestic million-level luxury cars and becoming the pride of domestic cars.
One of the big surprises this month is the export results, the expansion of overseas brand influence, this month's sales reached 36,174 units, BYD will increase efforts in overseas markets in 24 years, and continue to create its own sales miracle.
The trend of new energy has been unstoppable, and BYD is ready to continue to lead the development of the new energy market in 24 years. In terms of technical construction, the new hybrid system DM5The 0 will be introduced, bringing more power and lower energy performance. In terms of model planning, the five major brands will have new cars or facelifted cars to launch, continue to improve their product matrix, create a full product lineup of BYD, and let users buy cars The first choice is BYD. At the same time, we will continue the strategy of switching from oil to electricity, replace fuel vehicles with better products, and contribute to greener and environmentally friendly travel.