In recent years, with the development of rural economy and rural revitalization, more and more friends have begun to pay attention to rural entrepreneurship projects. As a small entrepreneur who ran an MVP of a rural project in 2023, here I propose a few promising township entrepreneurship projects that you can think about and research, as well as a framework of thinking.
Processing and marketing of agricultural products
Business model: Select an agricultural product (e.g. fruits, vegetables, nuts, etc.), process and package it. Then, sell to consumers through offline retail stores, farmers' markets, e-commerce platforms, or social media**. You can work with local farmers to buy raw materials and process them into attractive packaging to attract more customers.
CaseFor example, you can choose a raisin processing business. Buy fresh grapes from local vineyards, dry them, wash them, pack them into fine raisins, and sell them to supermarkets, kiosks or platforms.
E-commerce and logistics
Business model: Create an e-commerce or store that showcases local specialties. You can use your own inventory or work with a local merchant. Provide courier and logistics services to ensure that products are delivered to customers on time.
Case: Open a ** that sells local specialty foods, handicrafts, souvenirs, etc. You can work with a courier to ensure the timely delivery of your order.
Environmental protection and sustainable development
Business model: Choose an environmental field, such as garbage sorting, solar power generation, organic farming, etc. Establish a sustainable business model, such as charging for garbage disposal, solar power generation equipment, and providing organic produce.
Case: Open a garbage sorting center, cooperate with the local **, provide garbage sorting services for residents, and collect fees.
Cultural and creative industries
Business model: Open a cultural and creative store to sell handicrafts, traditional food, and folk culture products. You can work with local artisans, buy their creations, and sell them in the shop.
Case: Opened a traditional handicraft shop selling local fabrics, ceramics, wood carvings and other products.
Elderly care services
Business model: Open a nursing home to provide services such as housing, diet, medical care, and other services for the elderly. You can charge a fee for living and provide additional services such as social activities, health management, and more.
Case: Open a nursing home and work with medical institutions to provide comprehensive elderly care services.
Tourism
Business model: Farmhouse, B&B or rural tourism routes. It provides accommodation, catering, tourism activities and other services to attract tourists to come and experience rural life.
Case: Open a farmhouse with rural-style dining, lodging and farmland experience.
2. How to rationally confirm whether it is a good project? What is the basic research framework? Determining whether a township startup project is a good project requires a combination of factors.
Here are some general ways to determine whether a project is reliable:
1. Market analysis:
The size of the market space: Understand the size of your target market and determine if there are enough potential users or customers. Large markets often offer more opportunities to support the long-term development of the project.
There is room for market growth: Analyze the growth trends and potential opportunities in the market to ensure that the project has room for sustainable development.
2. Business value analysis
Demand for a product or service: Determine whether the project meets people's actual needs, solves a certain problem, or provides a certain value.
Market demand and high frequencyIf a project has a large market space and is a high-frequency product that is just in demand, then its commercial value is great.
3. Trend analysis
Go with the flow: Determine whether the project caters to the trend and whether it can meet the needs of consumers in a more efficient way. Consider trends and benefits, including industry trends, technology trends, and more.
4. Risk assessment
Project Risk: Assess the risks of the project, including market risks, technical risks, financial risks, etc.
Team competence: Examine the ability and experience of the entrepreneurial team to successfully execute the project.
5. Fundraising
Project funding requirements: Estimate the funds required for the project and determine whether there is sufficient funds to support the start-up and operation of the project.
Specifically, judging whether a township entrepreneurship is good or bad requires a number of factors to be considered.
Here are some key points to consider:
Geographical selection: Small counties may hide huge business opportunities. China has about 300 cities, 2,856 counties, 41,658 townships and 662238 villages1. Especially in small counties, there are often untapped business opportunities.
Market demand: Understand the local population, consumption habits, industrial structure and demand. The start-up project should be in line with the needs of the local market.
Industry outlook: Study the development trends of different industries. For example, areas such as sustainable technologies, green economy, renewable energy, etc. have potential2.
Resources and environment: Consider factors such as infrastructure, talents, policy support, and tax incentives in the township.
Competitive Analysis: Understand competitors, market share, and positioning. Entrepreneurs need to find their differentiators.
Social environment: The culture, social climate, and interpersonal relationships of the township also have an impact on entrepreneurship.
In short, entrepreneurs should consider the above factors, choose a suitable township, and formulate a practical business plan according to the local situation.