The Spring Festival stalls are an annual boiling moment for the Chinese film industry. Looking back at 2023, the annual year in the Chinese film market will be 549In the total box office of 1.5 billion yuan, the contribution of the Spring Festival stalls accounted for more than 12%, and the cumulative box office on the 7th was as high as 675.8 billion yuan. In other words, the box office potential in that short week is enough to surpass even most months of the year. Such an amazing explosive power has created the ultimate battlefield for Chinese filmmakers to fight hard. In 2024, a total of 8 films will join the fray, and behind the single-digit titles stand countless players, including the most active creators in the market, the most seasoned players, and those with the most strength and confidence. Before the official arrival of the premiere day,Hedgehog Commune (ID: Ciweigongshe).The team members have already smelled the smoke from many details. From Shen Teng and Zhang Yimou, who frequently brush their faces in the short ** push stream, to Jia Ling and Lei Jiayin, who appeared on the huge posters in the subway station, every familiar face is reminding you that the Spring Festival stalls are approaching. So, on the last working day before returning home, we held a smallest-scale "Spring Festival Film Preview Seminar". To this end, we have gone through the Spring Festival reports of the past few years, counted the historical performance of major themes, and collected the pre-sale data of this year's new filmsWith the support of objective data, we strive to start our extremely subjective box office ** journey. 
*One of the references
First of all, before the start of **, we reached some basic consensus on the pattern of the Spring Festival stalls. For example, judging from the data of previous years, the total box office capacity of the Spring Festival stalls on the 7th is about 6 billion to 7 billion. For example, despite the vastness, there are often only about two super hits that can be supported by the Spring Festival.
For example, the winner-takes-all phenomenon is particularly prominent in the Spring Festival stalls, and the box office proportion of the top films may exceed imagination.
For example, comedy movies and animated films have a unique ecological niche in the Spring Festival file, among which, the "Bear Infested" series can almost be said to be the ...... dividing line between hot and cold during the Spring Festival over the years
Secondly, there is a sequence of our discussions, which may affect the ** result to a certain extent, but the specific order has nothing to do with personal preference, but is determined by the current pre-sale trend of major new films. 
Thirdly, frankly speaking, our box office ** is not entirely based on rational inference, but the result of full discussion (and quarrels). So you'll see, colleagues shouted loudly for the good movie, spoke wildly, boldly slapped bricks for the works they disliked, and talked about the microphone ......In terms of process, the ** of each film has gone through three pre-links: information introduction, trailer screening, and free speech after the screening. At the end of the course, the participants gave specific ** by filling in the questionnaire independently, and finally took the average value as the editorial department's point of view. The sum of the average value of a single film**, that is, the total box office of the Spring Festival stalls in our eyes. Fourth, it should be made clear that what we call "Spring Festival movies" only designates 8 movies scheduled for February 10, 2024 (the first day of the Lunar New Year). At the same time, we only focus on the box office of the film during the Spring Festival, and the value does not refer to the total box office of the film. Finally, it's time for our essential disclaimer to do the jobThis article does not constitute any commercial advice(No one thinks so, right?) ）The whole article is for entertainment purposes only, and if you are lucky enough to agree with you, we are very honored! Stacking is complete. Next, welcome to the box office preview of the 2024 Spring Festival stalls that may be unreliable but the most sincere
Director: Jia Ling Genre: Drama, Comedy Starring: Jia Ling, Lei Jiayin, Zhang Xiaofei, Yang Zi, Sha Yi, etc. Synopsis: Le Ying (played by Jia Ling) has been at home for many years and has nothing to do. After graduating from college and working for a period of time, Le Ying chose to disconnect from society and close her social circle, which she believes is the best way to "reconcile" with herself. One day, under the "tricks" of fate, she decided to live a different way. In careful contact with the outside world, Le Ying got acquainted with boxing coach Hao Kun (played by Lei Jiayin). When she thought that her life was about to get on the right track, the tests that followed were far beyond her imagination, and her hot life had just begun to ......This film is adapted from the movie "100 Yuan Love" (film information from Douban).Hedgehog**2 billionShoucheng:The original version of "Hot and Hot" actually didn't have too strong comedy overtones, and now this version obviously takes into account the characteristics of the actors themselves, plus the Chinese film marketI don't like sports themes and prefer comedy genresThe direction of the wind, so the story has been comedically adapted. However, I am skeptical about how much of a difference this comedic adaptation will make. Chen Meixi:I agree,I think it isA proposition essay written by Jia Ling,It's not the same as her last work. Of course, although I am not particularly optimistic about the quality of "Hot and Hot", I believe that its box office will still lead the Spring Festival stalls. Aibao:I am opposed to the idea of a "propositional composition". In my opinion, Jia Ling is a creator who is very good at observing social ecology through comedy, and the story of "Hot and Hot" from "lying flat" to cheering up is actually very suitable for the mentality of many people at the momentHow can you say it's a propositional essay? Zhang Yimou is the proposition composition! (Zhang Yimou: ?) ）Aibao:At the same time, I also want to point out that as a director, Jia Ling made the mother-daughter proposition funny before, and made you cry until you collapsed in the cinema. You know,"Crying" is an important dimension for many viewers to form word-of-mouthOnce everyone gets emotional satisfaction and elevation in the movie, this is very beneficial to the word-of-mouth fermentation of the movie and the box office explosion. Shoucheng:I have to add a negative factor. If a film wants to arouse emotions, it needs the cooperation of the lens language, which is a technical problem. Jia Ling's last work has an obvious drama and sketch style, in contrast, "Hot and Hot" has obviously higher requirements for camera scheduling. If she only relies on words and texts to convey emotions, I think it lacks a bit of power - although the audience will not delve into the technical issues, the final effect will be felt by everyone. Aibao:Then let me say another positive factor. "Hot and Hot" also has a major competitive advantage, that is, the national degree of the actors. Take a look, Shen Teng, Jia Ling, Sha Yi, Ma Li, Yang Zi ......Yi Yu:The lineup of the Spring Festival Gala.
Director: Zhang YimouGenre: Drama, Comedy, FamilyStarring: Lei Jiayin, Ma Li, Zhao Liying, Gao Ye, Liu Yaowen, etc. Synopsis: Who can understand the difficulty of this year? Since he was suspended from his post to the Municipal Procuratorate, Han Ming (played by Lei Jiayin) has had one bad thing after another. son Han Yuchen (played by Liu Yaowen) beat the son of the school leader (played by Zhang Yi) and refused to apologize, and his wife Li Maojuan (played by Ma Li) was indignant and then beat the school leader, and the knife was successful; partner Lu Lingling (played by Gao Ye) has constant disagreements, and the case has been unresolved for a long time; Another case related to Hao Xiuping (played by Zhao Liying) was forced into a desperate situation and was in great danger. The contest between love and law is unfolding, and the balance between career and family is going on, Han Ming decides to gamble everything and give fairness and justice an ...... in his own way(The video information comes from Douban).Hedgehog**1.5 billionXu Jia:"Article 20" wants to talk about the contradictions between the small family and everyone, but I think it is too lateThere may be a glimmer of hope in this subject matter ...... the pastAfter watching the trailer, I will feel that on the one hand, the contradictions that this movie can depict are not sharp enough to make me feel "happy", and on the other hand, it wants to "please" the Spring Festival audience, but these comedy elements seem quite embarrassing to me. Shoucheng:With what I know about Zhang Yimou, he can't shoot anything sharp at all now, and he can't have the idea of challenging at allIn the end, it must be and the mud. And the risk is that "Article 20" may lead to misplaced user cognition, some people expect you to be a comedy, some people think it is an analysis of social issues, and in the end, it may not please several sides, so I don't think its box office is too high. Chen Meixi:In my mind, "Article 20" and "Hot and Hot" must be the top two in the Spring Festival, and I think the stamina of "Article 20" should be better than "Hot and Hot". It can also be seen from the trailer that Zhang Yimou is significantly stronger than Jia Ling in the handling of the relationship between the group portraits and the control of the plot promoted by the characters. "Hot and Hot" has a clear or simple line, and "Article 20" has a relatively larger capacitySo I think the latter will be more explosive in the middle and late stages of the Spring Festival. Corn:I'm speculating from the perspective of everyone's movie-watching decisions. This year, there are many comedies, if you want to choose one to enter the cinema, then I feel that more people will definitely choose "Hot and Hot" or "Flying Life 2" first, so that it will be rankedArticle 20 can only be the third option. If its reputation is good enough, it may be able to go up in the future, but if you only talk about the performance in the Spring Festival file, I think it will be weaker than the other two big comedies. Shi Xin:I agree with the "third option" judgment. And I found that Zhang Yimou has been in a bit of an embarrassing situation recently, the word-of-mouth controversy in the later stage of "Man Jianghong" is very controversial, but the box office is a big hit, I like "Solid as a Rock" very much, but it can't get up at the box office. It seems that there is often a mismatch between the quality of his work and its market performanceSo I think he's probably going to be affected by the past year this year. Shoucheng:Speaking of which, the poster of "Article 20" is actually the one that best reflects the so-called "battle for the position", everyone drills out in a circle, and no one is very prominent and looks like the protagonist. Aibao:Isn't the biggest protagonist Zhang Yimou?
Director: Han Han Genre: Drama, Comedy, SportsStarring: Shen Teng, Fan Chengcheng, Yin Zheng, Zhang Benyu, Sun Yizhou, etc. Synopsis: The former champion driver Zhang Chi (played by Shen Teng) became a down-and-out driving school instructor and lived a life of barely surviving by eating with his face. Unexpectedly, pie fell from the sky, and the director of the old man Le Car Factory (played by Jia Bing), who was on the verge of discontinuation, offered to sponsor Zhang Chi to form a team and enter the last Bayin Bruclara Race. In the face of this pouring wealth, Zhang Chi is ready to move, and no one knows the real purpose behind the factory director......Li Xiaohai (played by Fan Chengcheng), the driver who brought money into the team, seems to be simple and kind, but why does he have a super talent that does not match his identity? Zhang Chi summoned his old friends Sun Yuqiang (played by Yin Zheng) and Jixing (played by Zhang Benyu), and formed a grass platform team with talented driver Li Xiaohai and rookie driving school student Liu Xiande (played by Sun Yizhou), who always failed the second subject, and overcame many difficulties and rushed to the field full of jokes. This time he will surpass the finish line ...... that has appeared in countless dreams(The video information comes from Douban).Hedgehog**1 billionShi Xin:It's not the first time Han Han has entered the Spring Festival stallsThe reason why "Four Seas" performed unsatisfactorily last time was because he wanted to express it too much and wanted to make it into a literary film. is the opposite of this, that is, he filmed "Flying Life" and "Flying Life 2", making a light-hearted comedy, so I ** The box office of "Flying Life 2" this year will not be bad. Corn:I took the first part of "Flying Life" as a reference, and its total box office at that time was about 1.7 billion, so my ** "Flying Life 2" can also fall on a similar level in the end. And there are a lot of racing pictures in "Flying Life 2", which is actually a bit like a cool movieThese big scenes should be one of the reasons why many people are willing to go to the cinema. Especially in the context of the lack of industrial blockbusters this year, the visual effects advantage is more likely to be amplified. Chen Meixi:I want to speak boldly, I give "Flying Life 2" a relatively low **. I'm just very angry, I'm fed up with Han Han,I don't want to spend money to see his self-reflection anymore....Xu Jia:I think the description of "self-mapping" is particularly appropriate. As soon as you look at the trailer, you know that Han Han is lustful again, and there are almost no female characters. And let's be honest, in terms of racing elements,The shots he shot didn't get my adrenaline pumping at all. Aibao:Speaking of Han Han's male perspective, I would like to point out a clever place in this **, that is, Shen Teng, the protagonist candidate. When I watched "Flying Life" at the time, I found that Shen Teng's comedic background is very suitable for portraying a middle-aged frustrated man, and his performance weakened Han Han's overly obscene thoughts a lot, neutralizing some offensive things. Director:Don't say anything else,At least many people will rush to Shen Teng to the cinema. Shoucheng:Yes, Han Han may not understand comedy, but he knows how to find a group of comedians and build a comedy frame.
Director: Lin Huida Genre: Comedy, Science Fiction, AnimationSynopsis: Bald Qiang is an ordinary programmer, but he often dreams of strange forests and two bears. It wasn't until he followed his boss to visit a big client that he finally remembered that he was a little tour guide in the forest, and he got a chance to choose his life again. In order to save the bear in the old timeline, the bald head embarks on a wonderful adventure in time and space. (The video information comes from Douban).Hedgehog**900 millionYes, "Bear Infested: Reversing Time and Space" is the first movie ...... that has given us unanimous praiseAibao:I am very optimistic about "Bear Infested: Reversing Time and Space", the reason is very simple, young audiences will definitely go to see this movie during the Chinese New Year, and they will take their parents to watch it together. In the past 3 years, the Spring Festival box office of the "Bear Infested" series has risen steadilyLast year's foundation was here, and at least this year it's still here. Shi Xin:I watched the trailer of "Bear Infested: Reversing Time and Space" and even saw a little bit of the flavor of "The Avengers......You will find that it is completely different from what we imagined, in fact, the quality is very good. Aibao:And "Bear Infested" actually started to fight"Ten Year Covenant".The slogan was over, and the memory of watching the TFBOYS concert suddenly began to attack my ......
Director: Ning HaoGenre: Drama, Comedy Starring: Andy Lau, Shan Liwen, Ruima Xidan, Yu Weiguo, Ning Hao, etc. Synopsis: Hong Kong superstar Lau Weichi (played by Andy Lau) has been in the film for 40 years and has always been eager to win the actor. He decided to collaborate with director Lin Hao (played by Ning Hao) to shoot a rural film, thus gaining international fame at the festival. For this reason, Liu Weichi went deep into the countryside to experience life, personally attracted investment, and refused to use stand-ins, but this caused a series of absurd farces that made people laugh and cry, and also showed the various states of the entertainment industry. (The video information comes from Douban).Hedgehog**7.400 millionShoucheng:I'm more interested in this genre, I think it's very new. For so many years, Chinese meta-film works have actually been relatively scarce. While the market may not have particularly high expectations for Mr. Red Carpet, I love the scarcity that this film represents, and I'm willing to give it a high expectation. Corn:I especially like director Ning Hao, and I think "Mr. Red Carpet" has the opportunity to achieve word-of-mouth fermentation in the future and attract audiences who like satirical comedies. But if you only look at the 8 days of the Spring Festival, I think its theme is more biased. Take myself as an exampleI have to take my parents to watch a movie during the Chinese New Year, so I have to take into account their wishes, and they will most likely not choose "Mr. Red Carpet". Aibao:From the perspective of market appeal, I think the biggest gimmick of this movie is Andy Lau. In fact, the Chinese film market doesn't know Ning Hao at all, and his black humor has never been acceptable to everyone. If we watch it ourselves, we should think that "Mr. Red Carpet" is a very exquisite movie, but if you let it compete with everyone during the Spring Festival, I think it is difficult to rely on Andy Lau's personal appeal"The Crowd" has proven this. Shi Xin:I agree with you. Ning Hao, the director,He doesn't make the movie too ugly- Some people really make movies ugly. It's just that for this Spring Festival file, the other three ("Hot and Hot", "Article 20", "Flying Life 2") are too loud.
Director: Han YanGenre: Plot, Love, FamilyStarring: Peng Yuchang, Li Gengxi, Xu Fan, Gao Yalin, Liu Dan, etc. Synopsis: When the "brainless" Lu Tu (played by Peng Yuchang) meets the "unhappy" Ling Min (played by Li Gengxi), two young people who are seriously ill but have very different personalities, because of the agreement of "relay of life", accidentally embarked on a ** journey full of love and strength. The film is the final chapter of director Han Yan's "Life Trilogy", which is partly based on the documentary report article "The Most Utilitarian Marriage Transaction, the Most Emotional Eternal Promise". (The video information comes from Douban).Hedgehog**400 millionChen Meixi:I watched all the trailers and felt that this was the most complex role Peng Yuchang had received since "Elephant Sits on the Ground", although he has never returned to the funny road in ......the past few yearsBut because I've seen how good he can be in the movie, I still have expectations. In addition, I still like "Animal World" directed by Han YanI believe he has what it takes to tell a good story – as long as he keeps his agitation in check. Aibao:I'm not very optimistic about "Let's Shake the Sun Together". On the one hand,I don't think this disease theme is very pleasing in the Spring Festival stallsYou can refer to last year's "Deep Sea", which is also a somewhat sad story, involving the propositions of depression, love and redemption, and its box office result during the Spring Festival was less than 400 million. On the other hand,The two leading actors of "Let's Shake the Sun Together" are also inferior to several other popular contestants in terms of audience popularityThere is no way to reach the national level of Shen Teng and Jia Ling. Shi Xin:I think it's sad, and that makes you hardly able to watch it with your family. Even if I want to support it myself, I don't have my own time during the Chinese New Year, and even if I want to see it, it will be arranged after the New Year. So I'm not too optimistic about its box office during the Spring Festival. Chen Meixi:I think the Spring Festival stalls need something different. It's okay not to be optimistic, see you in the next year!
Director: He Ranhao Genre: Animation, fantasy Synopsis: As the first Chinese comic blockbuster with Zhu Bajie as the protagonist, it also focuses on the growth and change of the characters with pen and ink. Compared with the traditional Chinese comic heroes who were full of rebellious spirit in the past, Zhu Bajie has always been a character image full of controversy and topics. Although he is greedy, lazy and selfish, he also has his own bottom line and persistence, which also makes him a flawed warm man. In this film, the love line between Zhu Bajie and his first love "Second Sister Egg" in Yunzhan Cave, Fuling Mountain, is also laid, making Zhu Bajie's affectionate and righteous image more prominent, although the "Beauty and the Beast" like encounter is beautiful and short, but it wants to make people cry for their sincere love. (The video information comes from Douban).Hedgehog**0.200 millionColleagues (forced by me to ** trailer): ?
Director: Bai Ding, Guan Yang Genre: Comedy, Animation, Fantasy Synopsis: During the havoc in the Heavenly Palace, Huang Pi, who participated in the Huaguo Mountain Uprising, was beaten into a cat shape by the Four Heavenly Kings. When his life was at stake, the God of Wealth Ancestor saved him. In order to repay the kindness of the ancestor of the God of Wealth, Huang Pi led the five clones to the mortal world, preparing to find the treasure land of feng shui in the world, planting a cash cow in the Year of the Dragon, and giving the ancestor of the God of Wealth a surprise. Unexpectedly, Huang Pi himself mistakenly entered the pet hospital and was treated as a stray cat. Can yellow pike still be planted as a cash cow? has become a realistic proposition for his journey to the world. (The video information comes from Douban).Hedgehog**0.100 millionColleagues (who were forced by me to ** trailer again): ?
At this point, the Spring Festival box office of the Hedgehog Commune has officially come to an end. In the end, the sum of the 8 films at the box office is100 million yuan, which is also our **value for the 2024 Spring Festival stalls.
So, which film are you most optimistic about during this year's Spring Festival? Welcome to share your ** views with us in the comment area. The curtain will open, buy and leave!