On the battlefield of the United States, keeping up with the pulse of the times and seizing the new high ground has become an indispensable means of campaigning. Recently, according to a report by the global network citing the American "Political News Network", the Washington Post and other authoritative ** on February 11, the United States**Biden's campaign team took a key step on the road to re-election in an unexpected way - officially entered the global popular short** social platform TikTok, and opened an official account called "Bidenhq".
The first ** was released during the "Super Bowl", the much-anticipated annual event of Major League Football, Biden **showed a friendly and humorous side in **, not only giving unique answers to hot topics in football games, but also cleverly narrowing the emotional distance with the audience by revealing family anecdotes. When asked which team to support, Biden wittily responded that he chose the Philadelphia Eagles not for the game itself, but for family harmony, as his wife is a big fan of the team; Regarding the choice of football players, Biden playfully answered Travis Kelsey's mother as a way to express concern and affirmation for the lives of ordinary people.
* At the climax, Biden smiles confidently at the camera, and his answer to the question of whether he will vote for himself in 2024 is obvious and full of lighthearted self-deprecation: "Are you kidding? Then he did not hesitate to choose himself as the voting object, which is undoubtedly a powerful declaration to the people.
It is worth noting that the "Bidenhq" account will be updated regularly, just like the Biden team on Instagram, Facebook and other social platforms, and strive to reach and influence a wider range of social groups, especially those younger generations who are active on emerging social platforms outside of traditional channels.
This move was carried out against the backdrop of the continuous suppression of TikTok in the United States. Not long ago, Senator Tom Cotton digressed from a hearing on "Big Tech and the Online Child Sexual Exploitation Crisis" to repeatedly question the nationality of TikTok CEO Chow Shouzi, despite the latter's repeated claims of Singaporean citizenship. This incident once again reveals the phenomenon of unwarranted suspicion and pressure on TikTok by some American politicians. In this regard, a Chinese spokesperson has made it clear that the US should stop groundlessly suppressing foreign companies, including TikTok, based on the principles of market economy and a level playing field.
The Biden campaign's strategic layout of entering TikTok this time is undoubtedly a bold attempt to seek change in the face of adversity and actively adapt to the preferences of young voters. With the official launch of the "Bidenhq" account, the Biden team is sending a clear signal to the outside world: they will not be deterred by external pressure, but will use any possible means to reach and serve voters, especially young people, with the aim of winning the support and trust of more future owners.
Many young people expressed their appreciation for this move, believing that it was a manifestation of his active approach to the younger generation and listening to their voices. They believe that in an era of short-term social interactions, politicians need to put down their bodies and go into the world of young people to understand their concerns and preferences in order to better represent and serve this group.
At the same time, some commentators pointed out that the Biden campaign chose to release its first TikTok** during the "Super Bowl", showing accurate timing and a high degree of sensitivity to hot events. By combining serious political topics with light-hearted entertainment scenes, Biden has managed to attract the attention of a large audience of young people who may not otherwise be keen on politics.
For those voices who have long been concerned about the United States' crackdown on Chinese technology companies, the Biden campaign's entry into TikTok undoubtedly brings a certain degree of ambivalence. Some questioned whether the Biden team should seriously consider using the platform in the face of such a strong domestic backlash and asked it to explain further why it chose TikTok as a propaganda front.
What do you think of the Biden campaign's strategic move to enter TikTok? How much impact does this have on young American voters? How do you think social media can be used effectively for campaign campaigns in the digital age? Feel free to share your thoughts below!