After Alibaba Group announced its second-quarter financial report, Alibaba Entertainment clearly pointed out the development direction for the next three years - technological innovation and head content strategy. This strategic choice is not a sword-turned, and content platforms have become the trend of the times to emphasize technological innovation.
Wu Qian, chief operating officer of Alida Entertainment, said frankly that Alida Entertainment is positioned as a technology platform enterprise. At the same time, iQIYI has played a famous brand driven by technology, and Tencent** has also proposed the combination of art and technology. However, it remains to be seen how technology will fully integrate with the content ecosystem.
It is undeniable that technology has become the only way for content platforms to further develop. The carnival of the Internet Red Sea era has come to an end, and the door to a new world of AI is quietly opening. Standing at this historical juncture, no business should miss it.
For Ali Entertainment, there has been a successful attempt to combine technology and content - the birth of Miao Ya. If you look back at the most impressive AI applications of the year, Wonderful Duck can be said to be on the list. This is undoubtedly a good start.
However, the challenges should not be underestimated. Technological change requires long-term accumulation, and the underlying technology is changing rapidly but deepening slowly. This means that it will take time for technical achievements to be translated into applications, and it will take continuous exploration to integrate them with content.
Combining technological innovation with platform content is a difficult problem faced by Ali Entertainment, and it also contains opportunities. We often think that film and television content is incompatible with technology, but in fact, film and television have been inseparable from scientific and technological progress since the day of their birth.
From silent black-and-white films to sound color screens, to today's science fiction and magic works with realistic special effects, the development of the film and television industry is a reflection of technological progress. Special effects are indispensable in today's Hollywood blockbusters, especially the virtual worlds and alien creatures that make science fiction movies a visual spectacle. Represented by "Avatar", it presents the magnificent scenery of the planet Pandora through motion capture and post-production special effects.
Director Guo Fan once proposed that film has experienced industrialization in the film era10, 2 in the digital age0, has now entered the industrialization of artificial intelligence30 times. This has brought subversion to the creation and output model of film and television content. Take "The Wandering Earth 2" as an example, the facial age enhancement and reduction technology is still immature, but now the rapid progress of science and technology has been able to generate realistic"Virtual actors", completely subverting our perception.
It can be seen that the production of film and television content has also entered a new era of deep integration with science and technology. This is both a challenge and an opportunity for Ali Entertainment. It is expected that the new film and television content empowered by technology can bring unprecedented experience to the audience and open a new chapter in the entertainment industry.