In the production workshop, workers are picking silkworm cocoons.
Silk is the business card of China and has a long history. Recently, into the South Silk Road Group in Ningnan County, Sichuan Province Yinhong Silk Industry *** hereinafter referred to as Yinhong Silk Industry), from cocoon selection to silk reeling, to shaking and finishing, the employees on the raw silk production line are busy and orderly. From silkworm cocoons to raw silk, each of the more than 20 processes is fine, cumbersome and rigorous.
In 2023, Yinhong Silk Industry will have 293 days of production and 1,200 tons of raw silk in the whole year; Raw silk exports earned more than 700 yuan; Completed the gross industrial output value of 5800 million yuan, a year-on-year increase of 12%. All the staff of the company use diligence and wisdom to give Ningnan raw silk industry wings to take off, so that Ningnan raw silk will move towards the world with a firmer pace.
Raw silk sells well at home and abroad, creating 4 firsts in the industry
In the various production workshops of Yinhong Silk Industry, the reporter saw that some employees were selecting silkworm cocoons in ** bags, some were cooking cocoons in a steaming environment, and some were skillfully weaving silk, a busy scene.
According to Liu Wanming, deputy general manager of Yinhong Silk Industry, the production process of raw silk is mainly divided into cocoon selection, silk reeling, reshaking, silk braiding, finishing, etc. In strict accordance with the process requirements, the cocoon selection workshop selects qualified cocoons and sends them to the touch steaming room of the front reeling workshop. The steamed cocoons will be sent to the cocoon cooking room in the front reeling workshop, and through the action of water and heat, the relief rate of raw silk can be improved. In the reeling and re-crushing section, the company now has a total of 3 re-cranking workshops and 29 groups of re-cranking machines, which are placed on the dipping fence or disc after wetting, and wound to the large fence or on the fence through the guide wire loop to form the final finished silk, which is provided to the weaving manufacturers through the final arrangement and packaging of workers.
After the raw material cocoon is selected and peeled, the cocoon for reeling silk is finally selected, and the selected light cocoon, double cocoon, yellow spot cocoon, cotton cocoon and other secondary cocoons will also be used in other aspects, light cocoon can be used to produce defective silk, double palace cocoon, yellow spot cocoon can be used to produce silk quilts, etc., silkworm pupae is the best chicken and poultry feed. The raw cocoons can be used in their entirety and will never be wasted.
Founded in 1981, Yinhong Silk Industry has 35 sets of domestic advanced Feiyu 2008 automatic reeling machines (14,000 threads) and supporting equipment and facilities. The company has 4 production workshops, including mechanical and electrical workshop, cocoon selection workshop, front reeling workshop and rear reeling workshop, as well as industrial chain innovation and development departments such as Silk Cotton Home Textile Division and Silk Products Division. The company's production of "South Silk Road" brand raw silk is a well-known trademark in China, Sichuan Province famous brand products, obtained the "Italian GOTS organic silk certification" and "China organic product certification", the implementation of GB T1797-2008 "raw silk" national standards, in 2005 through the ISO9001 quality system certification, commodity quality level 6A, is the production of high-grade silk preferred raw materials, best-selling Sichuan, Jiangsu, Zhejiang, Shandong and other places, exported to Italy, Romania and other countries, It has a high degree of popularity and reputation.
At present, with the persistent pursuit of quality and the spirit of continuous innovation, Yinhong Silk Industry has developed into a world-renowned and the largest 6A high-quality cocoon silk production base in China. It not only occupies a leading position in the domestic market, but also has created four brilliant achievements in the industry: the first enterprise in the country to obtain the EU organic silk certification, and the first high-grade raw silk export in the country.
1. The market share of high-grade raw silk in China ranks first.
1. The production scale of monomer silk ranks first in the country. In addition, the total output of silkworm cocoons is the first in the province, and the income of silkworm farmers is the first in the province.
Implement the e-commerce marketing model and break the circle in the online market
In the face of increasingly fierce market competition, Yinhong Silk Industry has broken through the situation and accurately attacked the four major markets of the Yangtze River Delta, Sichuan and Chongqing, South China and overseas. In 2023, Yinhong Silk Industry will cut through the waves in the market, lay out network marketing in the whole area, take advantage of the east wind of the video broadcast era, seize the opportunity, seize the opportunity, and break the circle in the market.
In order to innovate the marketing management model, change the marketing concept, and improve the marketing system, Yinhong Silk Industry uses the e-commerce platform to promote the company and products in the form of short products. In June 2023, the company implemented the cocoon silk textile global marketing project and the global marketing landing coach service project, which built 6 accounts, covered 5 network platforms, and released more than 2,200 ** in total. In November last year, the marketing began to go online and operated, constantly updating and optimizing the content and structure of the news channel every day, improving the user experience and improving the search engine ranking. At the same time, an effective marketing atmosphere has been formed on 5 platforms such as Douyin and WeChat ** to attract more attention and interaction from potential customers.
Promote economic benefits and pay attention to talent development
As the hometown of sericulture in China, Ningnan County is rich in light and heat resources, with 300,000 acres of mulberry gardens and 32 annual silkworms550,000 sheets, 29 cocoons790,000 quintals, silkworm farmer income 7400 million yuan, the annual comprehensive output value exceeded 3 billion yuan.
The South Silk Road Group adopts the industrialized operation mode of "company + base + farmer + factory", and works closely with the majority of silkworm farmers for common development50,000 silkworm farmers, 1020,000 agricultural people became wealthy. The income of silkworm farmers in the county is 7400 million yuan, the average household income is 290,000 yuan. And 1,500 people are employed because of sericulture.
It is reported that the raw materials of Yinhong Silk Industry's raw silk mulberry cocoons are all ** in 13 sericulture bases in Ningnan County. The length of cocoon silk and the relaxation rate of silkworm cocoons have always been at the leading level in the country, with an average cocoon silk length of 1200-1400 meters. 80% of the average grade of raw silk reached 6A, it is precisely because of the high-quality quality, the company's production of "South Silk Road" brand cocoon silk is not only a well-known trademark in China, Sichuan Province famous brand products, but also well-known at home and abroad, the average sales price of tons of silk is higher than the competitors in the same industry 20,000 yuan.
At present, Yinhong Silk Industry has more than 1,100 employees, providing more employment opportunities for the local people and bringing a better employment environment.
Ling Guoying, 46 years old this year, lives in Makou Village, Ningyuan Town, Ningnan County, and the company is 6 kilometers away from his home. She told reporters that every employee of the company enjoys five social insurances and one housing fund, has a fixed income, and enjoys retirement treatment according to national policies.
Zhang Yunwen also said: "I now have a fixed income, do a good job and have a performance commission, the youngest doll in the family is more than 4 years old, and I can enjoy the policy of enrolling in the nearest school when I go to primary school, and I work in a place close to home, and it is convenient to take care of the doll." ”
While driving economic and social benefits, stabilizing jobs and promoting employment, Yinhong Silk Industry also attaches great importance to talent development.
Liu Wanming said that in the development process of the whole enterprise, the company's high-end raw silk production output accounted for more than 50% of the country. In the production process of the enterprise, a number of great craftsmen have emerged, including national outstanding migrant workers, deputies to the National People's Congress, national model workers and winners of the "National May Day Labor Medal".
Vertical and horizontal development to create a benchmark enterprise of raw silk
China's cocoon capital is well-known at home and abroad. At present, the raw silk production in Ningnan County has reached 6A in terms of commodity inspection quality from vertical reeling to automatic reeling, becoming the largest 6A cocoon silk production base in the world, which has greatly improved the quality of raw silk on the "South Silk Road". With vertical extension development, from the "sericulture era" to the "silk era".
In addition, Ningnan County has developed horizontally and comprehensively, focusing on the development of the whole industrial chain, and carrying out comprehensive development and intensive processing of sericulture by-products such as cocoons, mulberry leaves, and mulberry branches, so as to form products and introduce them to the market. At present, the county has formed an industrial chain of 20 products in 7 categories, such as silk quilt, silkworm sand health pillow, mulberry leaf tea, mulberry branch edible fungus, mulberry paste, mulberry wine, silk home textiles, etc.
In terms of promoting industrial transformation and upgrading, guided by the strategic thinking of high-quality and efficient development planning for the innovation and transformation of mulberry silk industry in Ningnan County, we will build a mulberry, cocoon, silk and silk industry development system, extend the cocoon silk industry chain, expand business areas, realize industrial strategic transformation and development, enhance the value of the industrial chain, reduce the sales pressure of raw silk and reduce market risks, form a good industrial complementary cycle development effect, and strongly promote the steady improvement of the overall industrial brand and benefit value.
In terms of innovative marketing strategies, we will expand sales channels, from single channel to multi-channel marketing, strengthen the use of digital channels such as social networking and mobile applications, attach importance to the use of big data, analysis tools and AI technology for decision-making, lay out global marketing, and optimize product structure and business mix.
In 2023, Yinhongsi has successively completed the ISO three systems (quality, environment, occupational health and safety) management system certification, and the establishment of state-level health demonstration enterprises. In the next step, the company will aim to enhance its soft power and promote the improvement of its comprehensive management capabilities, create a "green factory", apply for a national-level specialized, special and new "little giant", and build a safety production standardization system. Make the Ningnan raw silk brand bigger and stronger, and build the most cultural connotation of the industrialization management benchmark enterprise in China, as well as the most regional characteristics, the most management level of the diversified green industrial enterprises, silk reeling weaving benchmarking enterprises.
Liangshan**.