In 2024, there will be a hot topic at the beginning of the Chengdu property market - China Merchants Shekou will ** about 47 acres of residential projects in the middle of Chengdu's main city!
In this regard, a number of industry insiders said that the main city of Central finally ushered in the hard-core true high-end, and people's expectations for this project were already very high.
part 1
Hardcore brand blessing:
China Merchants Shekou**, the three national craftsman brands escorted the whole process
It is understood that about 47 acres of pure residential projects in the central ring of the main city have formed a tripartite cooperation - China Merchants Shekou + China Travel Service Investment + Jiangsu Huajian, and the first party is China Merchants Shekou.
This land has been strongly sought after in the land auction market, and a number of real estate companies have continuously raised their cards to bid, and after reaching the highest price, a total of 10 real estate companies have entered the lottery link, and the final transaction floor price is 1630,000 square meters, a premium of about 1479%。
Schematic diagram of the location of the plot Now, with China Merchants Shekou**, this land that has been strongly sought after has once again gained advanced space, thus bringing great benefits to the construction of the project!
As we all know, today's Chengdu property market has entered a new stage of king PK, with a new round of reshuffle of the property market, it is not easy for the giant crocodile to stand out from the fierce competition, in addition to its own strong strength, but also need to have market insight that keeps pace with the times, solid market praise and unparalleled brand persuasion.
Taking the high-end products of China Merchants Shekou as an example, through the analysis of a number of Zhen products, it can be found that it has continuously advanced from four perspectives, including site selection, supporting equipment, product and garden, and has fully realized its brand superpower, so as to maintain a strong brand advantage and product advantage.
In terms of brand background, the century-old China Merchants Group is the first joint-stock company in modern China, with total assets of 124 trillion yuan, ranking 175th in the 2023 Fortune 500. In terms of capabilities, China Merchants Shekou provides comprehensive solutions for urban development and industrial upgrading, and provides diversified products and services covering the entire life cycle of customers.
China Merchants Shekou Chengdu Project Distribution Map In the Chengdu market, since it first entered Chengdu in 2010, China Merchants Shekou has verified its love for the city all the way. In 2023, the cumulative performance will continue to rank among the top 5 in Chengdu, and it will be awarded the top 10 product power of Chengdu real estate enterprises in 2023 and the top ten product power luxury living works in Chengdu in 2023. In recent years, it has dedicated benchmark projects such as China Merchants Rubik's Cube, China Merchants Times Park, China Merchants Future Park, and China Merchants Xinchuan Zhenjing to the city, and in the 2023 Chengdu project sales list, China Merchants Times Park ranks 64With 3.8 billion yuan ranking TOP2, China Merchants Xinchuan Zhenjing will end with a high profile of "five openings and five outs" in 2023. (Data**: CRIC).
At the same time, it can also be seen that in the face of fierce market competition, China Merchants Shekou keeps pace with the times and provides more "volume" location, more "volume" supporting facilities and more "volume" products for the Chengdu market, so as to have the ability to continue to produce red plates - China Merchants Times Park occupies the core of Tianfu Headquarters Business District, China Merchants Xinchuan Zhenjing occupies the core of Xinchuan, China Merchants Future Park occupies the new center of Beicheng, and some projects have contributed many industries, businesses, core life and public facilities to the region. The hardcover flat floor of China Merchants Times Park and the new generation of all-round luxury houses in China Merchants Xinchuan Zhenjing have also become the top hot-selling products, causing countless follow-ups!
With the blessing of China Merchants Shekou**, China Travel Service Investment and Jiangsu Huajian, the three state-owned central enterprise giants have formed a strong joint force, and the main city of Central is about 47 acres, highlighting the leading brand power.
CTS Investment is one of the eight key strategic businesses of China Tourism Group, and it is also one of the 16 leading enterprises with "real estate development and operation" as its main business confirmed by the State-owned Assets Supervision and Administration Commission. Jiangsu Huajian is one of the first 43 special qualification enterprises for general contracting of housing construction projects in China, and is known as the "powerhouse of special zone construction", and has won 24 Luban Prizes and 21 national high-quality projects, which will bring quality escort to the project.
part2
Hard-core product power blessing:
About 270° Sky Ark, super equipped with double balcony ......"The King of Volumes" or start to follow the trend!
Plot ratio 20" "The height of the main building of the residence is not higher than 80 meters", which is the market's preliminary understanding of about 47 acres in the central ring of the main city. From these two dimensions alone, the main city of about 47 acres is also a first-class endowment in the region, which has surpassed the surrounding plot ratio of 30. Comfort of residential projects with a floor height of 25F and 27F. Now, combined with the product strength of China Merchants Zhen, this project will be the high-end leader of the main city in 2024.
Market information further shows that at present, the name of about 47 acres of the main city of Central has been determined as "China Merchants CTS Central Zhendi".
It is reported that the Zhen series is a custom-made urban high-end product series, and is committed to creating an ideal habitat for the spire circle. From China Merchants Zhenyuan in Beijing to China Merchants Zhenfu in Shenzhen, Zhen has always been the cover of the city and a high-end benchmark.
It is worth noting that under the new product advancement, the product strength of China Merchants CTS Central Zhendi is more superior, more resistant, more "volume" and more explosive, all of which are realized in the project one by one!
The artistic conception of Building 12 of China Merchants CTS Central Zhendi, non-delivery standard, please refer to the actual situation First, the project will be built as 20 pure plate type low-density bungalow community. Either 20 pure plate low-density bungalows, or the extravagant building spacing under the dot matrix layout, all mean that they are responsible for the high allocation of the area. Combing through the regional projects found that at present, it is the leader of the regional T2 pure north-south oriented pure western-style house project.
In the creation of the garden, about 25,000 modern oriental gardens + waterfront overhead layer all-age companion community was innovated, which made its debut in the region for the first time. Among them, about 9,000 six-fold luxury hotels have significantly increased the homecoming experience. There is also a more than 75-meter Wenhua Mansion Gate to create a hotel-style drop-off area around the island, which has become a regional high-end configuration, and truly implements high-grade life.
The artistic conception of China Merchants CTS Central Zhendi is not a delivery standard, please refer to the actual third, the materials are upgraded, highlighting the real high-end. This time, China Merchants CTS Central Zhendi will be advanced again, and will use Berlin gray marble, Ukrainian blue diamonds, black diamonds, Wyndham gray marble and other global luxury stones, supplemented by castle gray imitation stone bricks, Galaxy dark gray Galaxy gray imitation stone bricks, a large number of metal lines, etc., throughout the main entrance (including the main entrance waterscape), entrance, park roads, landscape walls, flower ponds, backyard waterscapes and other important scenes, with high standards, to achieve new high quality and new aesthetic highs.
Fourth, what is more expected by the market is how the project will be upgraded. Inquired in advance and learned that it has a more iterative and amazing product performance-
The artistic conception of China Merchants CTS Central Zhendi is not the standard of delivery, please refer to the actual construction area of about 143 Among the products, the 270° floor-to-ceiling window ring curtain end hall is far ahead, it far exceeds the regional scale, based on the country, and will provide residents with a luxury version of the space and panoramic cabin vision; The household experience is advanced, with light halls, large-scale living and dining rooms, super suites, and luxurious double balconies bursting in various apartment types, and the living experience and space utilization rate are leapfrogging; The north and south double balconies of each household, even in the building area of about 109 and the building area of about 136 units, all have double balcony configurations!
On the whole, its product experience and product strength have reached a new level. Compared with the competing products in the market, it is found that the project does not take the surrounding competing products as opponents, but chooses to surpass itself again and become a role model. Based on this, it is conceivable that when it debuts as the "King of Volumes", it is expected that this product, especially the 270° curtain end hall + double balcony design, will be imitated and used by major real estate companies in 2024 to lead the product trend!
part3
Push up the high-end discourse power of the main city Central
One of the most anticipated city-level projects in 2024
From the perspective of occupancy, China Merchants CTS Central Zhendi occupies the main city Central + 28 plate, which is located in the third ring of the main city. The core advantage of this location is that it not only has the strong heritage of high-end residence, but also returns to the background of the main city, which is a rare main city**, and it only takes an opportunity to return to the center of the stage.
With the landing of this high-end product and the future market influence, it is bound to make all parties in the market re-examine the region, which will be triggered in turn: regional product upgrades, regional quality highlights, and regional value bursts.
Therefore, from this point of view, the project will be a new leader in regional advancement. Combing the development of Central, it is also found that although high-end residential areas such as Jinsha, Tongzilin and Fairy Tree around Central have been classified as "traditional", Central has witnessed the transformation of Chengdu's high-end residences all the way and has always been one of the main veins of Chengdu's high-end residences.
At present, under the background of the small land in the main city, this area with relatively more land is ushering in an opportunity for upward growth, triggering people's imagination of regional value.
At the same time, the 28 plate itself also has the characteristics of high positioning and strong resources. The 28th plate is positioned as a CCD (** cultural and creative business and leisure area) integrating "culture, creativity, business and leisure". At present, the Digital Entertainment Entrepreneurship and Entrepreneurship Center, the Film and Television Education and Training Center, the Film and Television Shooting and Production Center, the Mengxiang Planet 107 Cultural and Creative Industrial Park, the Hongcang Perfect Cultural and Creative Industrial Park, and the Hongcang 101 Cultural and Creative Industrial Park have been landed, with more than 600 cultural and creative enterprises settled, and the surrounding eastern suburbs have more functions such as cultural and creative, business district, and life.
In addition, the late-mover advantage of the 28th plate is particularly obvious - a large-scale cultural and creative commercial complex with a planned total investment of about 6.2 billion: the core of western cultural and creative industries; planning two TODs of Erxian Bridge and Balizhuang; The school resources are particularly prominent, which can be called one of the top areas of education in the main city: among them, Shuanglin Primary School is the new five golden flowers, and the talents of the seventh middle school are in the first echelon of the main city, and there are well-known schools such as Jiaxiang in the surrounding area, and the super educational resources of the main city have landed here. (The relevant educational resources are for reference only, and the specific schools that can be attended in the project are subject to the real-time ** planning, requirements or notices).
It can be seen that in order to rise in an all-round way, the main city Central + 28 plate has accumulated enough energy. At this time, China Merchants CTS Central Zhendi has insight into the city and regional trends, and undertakes the take-off of the main city Central + 28 plate with sufficient preparation and super product strength.
In this regard, senior industry insiders believe that the "game-breaker" has begun to act, and the value of the region has been boosted and reshaped, and top-level players and high-end products recognized by the market are needed to endorse. The reason why China Merchants CTS Central Zhendi is full of market expectations is that in addition to the location of real estate companies and the superiority of the project, there is also the common voice of a large number of people for the value of the region.
The artistic conception of Building 12 of China Merchants CTS Central Zhendi is not a delivery standard, please refer to the actual situation and from the perspective of product creation, the identity of the "game-breaker" of the project is more clear. The design of 270° floor-to-ceiling windows around the curtain end hall, super suite design, and luxurious double balconies makes the project not only invincible in the region, but also has the competitiveness of the whole city and even the national influence, so as to boost the region out of the circle and grasp the high-end discourse!
It is not difficult to find that the shaping of the project is at the height of the product department, and as a well-known high-end product line nationwide, it is not surprising that it shows amazing results from the perspective of products and the attention it has set off at the market level. Bravely climbing to a new high in product strength and shaping city-level works has also become a true portrayal of project creation.
Market news also shows that many people have locked in China Merchants Shekou Chengdu 2024 city-level products in advance. I have to sigh that not long after the beginning of 2024, a city-level hit has been born! (This article is provided by China Merchants Shekou Chengdu Company).