"Intangible cultural heritage" carries the cultural nostalgia of the Chinese people and is the carrier of the Chinese way of life and ideological concepts. The Spring Festival is an important time node for the extensive development of intangible cultural heritage inheritance practices, and the Spring Festival folk customs have been approved to be included in the first batch of national intangible cultural heritage lists. On this occasion, with the intangible cultural heritage of the New Year to break the cultural inheritance, the China Intangible Cultural Heritage Protection Association, together with the first radio and television station, Hebei Provincial Department of Culture and Tourism, CITIC Guoan Group and other sectors of society, launched the "Year of the Dragon Intangible Cultural Heritage Collection" to record the "New Year Intangible Cultural Heritage Night" Spring Festival special program, and jointly help enhance the leadership, communication and influence of Chinese culture. Today, the "New Year Intangible Cultural Heritage Night" has met with the audience, completing a cross-border party in which the audience, guests and intangible cultural heritage inheritors gather in the Year of the Dragon. Beijing Youth Weekly interviewed Wang Xiaofeng, President of the China Association for the Protection of Intangible Cultural Heritage, and asked him to talk about the charm of intangible cultural heritage and the progress and focus of intangible cultural heritage protection work at the beginning of the new year. 
"Intangible cultural heritage comes from traditionbelongs to the contemporary"."Intangible cultural heritage" relieves nostalgia. The so-called nostalgia is people's nostalgia for their homeland, relatives and friends, and it is also the nostalgia for traditional culture. Intangible cultural heritage is the carrier of nostalgia, and the history recorded by intangible cultural heritage is cordial, simple and rich, but also full of human touch and fireworks. Wang Xiaofeng said: "To a certain extent, the protection of intangible cultural heritage is to retain nostalgia. For a long time, the China Association for the Protection of Intangible Cultural Heritage has been committed to doing a solid job in the systematic protection of intangible cultural heritage, and promoting the living inheritance, social dissemination and sharing of intangible cultural heritage. ”"Intangible cultural heritage comes from tradition and belongs to the contemporary. Wang Xiaofeng added, "The intangible cultural heritage gathering of the Year of the Dragon, which is being held in the first city of Guoan, is to integrate excellent traditional culture into the lives of contemporary people, so that intangible cultural heritage can shine in traditional festivals such as the Spring Festival, and provide the public with a new era scene of contacting intangible cultural heritage, understanding intangible cultural heritage, experiencing intangible cultural heritage, and consuming intangible cultural heritage products." ”
Wang Xiaofeng mentioned that a national intangible cultural heritage project from Chongqing in this collection - Tongliang Dragon. As the "first of the top ten folk arts in Bayu", Tonglianglong has participated in major domestic events such as the Beijing Olympic Games and the Shanghai World Expo, and has been invited to participate in cultural exchanges between China and foreign countries for many times. Accompanied by wonderful and unique ** accompaniment and fireworks, a giant dragon is swimming, discing, tumbling and rolling, showing the dragon rhyme with rhyme in motion and potential in stillness. Tongliang Dragon has a long history, and it combines the strengths of the north and south dragon dances. 
"During the Year of the Dragon Intangible Cultural Heritage Collection, the audience can get a glimpse of the 'First Dragon in China'. Of course, there are many more wonderful intangible cultural heritage items that can be enjoyed at one time in the Year of the Dragon Intangible Cultural Heritage Collection. ”During the Spring Festival, a series of activities presented by this "intangible cultural heritage + festival" can not only create a festive atmosphere, stimulate economic consumption, but also promote social harmony and enhance the people's sense of happiness. "In fact, the China Intangible Cultural Heritage Protection Association has been extensively uniting social forces through the combination of intangible cultural heritage and various fields, such as this time it has united the first radio and television station, Hebei Provincial Department of Culture and Tourism, CITIC Guoan Group and other aspects to form a strong joint force, further strengthen the whole society's sense of respect, protection and inheritance of intangible cultural heritage, activate the vitality of China's excellent traditional culture with the spirit of the new era, and promote cultural self-confidence and self-improvement. Wang Xiaofeng said. 
Q-Beijing Youth Weekly.
a-Wang Xiaofeng.
Learn about intangible cultural heritage and walk into intangible cultural heritageFall in love with intangible cultural heritage and inherit intangible cultural heritageqWhat are your expectations for the results of this Chinese New Year intangible cultural heritage activity? aThe China Association for the Protection of Intangible Cultural Heritage hopes that through a series of activities such as the "Year of the Dragon Intangible Cultural Heritage Collection" and the "New Year Intangible Cultural Heritage Night", more members of the public will understand the historical origin, technical characteristics and cultural connotation of intangible cultural heritage items, promote the inheritance and development of intangible cultural heritage, and demonstrate China's profound cultural heritage and open and inclusive attitude. In particular, we should strengthen the traditional cultural education of young people, so that intangible cultural heritage can be revitalized and revitalized in the new era. At the same time, we also hope that through the display and sales of high-quality intangible cultural heritage products, we can activate the market consumption demand for intangible cultural heritage, drive the production and sales of intangible cultural heritage products and the development of related industries, such as intangible cultural heritage handicrafts, traditional cuisine, folk tourism, etc., attract more social capital to invest in the protection and inheritance of intangible cultural heritage, form a virtuous circle, and promote the innovative development of intangible cultural heritage protection, inheritance, and innovation. It can be said that this event is not only an important carrier for us to fulfill our social responsibilities and inherit national culture, but also an effective way to promote the integration of intangible cultural heritage into modern life. We look forward to this event attracting widespread attention in the whole society and achieving a good harvest of social and economic benefits. 
q2024 is the Year of the Dragon, among the many intangible cultural heritage cultures, which intangible cultural heritage skills with obvious "Year of the Dragon" elements are you deeply impressed by? aWe all know that the Chinese are the descendants of the "dragon", and the spirit of the "dragon" is closely linked to our great nation. This year is the Year of the Dragon, and the Year of the Dragon intangible cultural heritage collection will take the theme of "Dragon", the spiritual totem of the Chinese nation at home and abroad, and highlight the main line of "Dragon" in the scene creation. qIt is said that the Yueqing jewelry dragon that came to the big set this time is very exciting? aYes, the Year of the Dragon Intangible Cultural Heritage Collection exhibits the traditional art lanterns of Yueqing, Zhejiang Province - Yueqing Jewelry Dragon, which is an intangible cultural heritage project with a very complex production process, through the ingenious mechanical transmission device to make more than 200 characters of different shapes of the hull lifelike, and can also interpret more than 80 drama scenes. qThrough this series of activities, the China Association for the Protection of Intangible Cultural Heritage has made more people aware of intangible cultural heritage, so how does the protection and dissemination of intangible cultural heritage help to tell Chinese stories well? aTo protect intangible cultural heritage, it is necessary not only to build a stage to display the charm and style of China's intangible cultural heritage, promote exchanges and mutual learning, and continuously enhance the influence of Chinese culture, but also to continuously tap the rich reserves of China's excellent traditional culture, promote creative transformation and innovative development, so that more "powerful generation" can understand intangible cultural heritage, enter intangible cultural heritage, fall in love with intangible cultural heritage, inherit intangible cultural heritage, enhance cultural identity, and continue to enhance the cohesion of Chinese culture. The protection and dissemination of intangible cultural heritage has played a positive role in building China's story system, enhancing the country's cultural soft power, and promoting international cultural exchanges. qWhat are the specific manifestations of this driving effect? aIntangible cultural heritage is a precious asset of Chinese history and national culture, and it can help to tell Chinese stories well in six aspects: cultural inheritance and national image building, promotion of excellent traditional Chinese culture, enhancement of international cultural exchanges and understanding, activation of cultural and tourism integration and economic development, education and popularization, and innovative expression and international discourse construction. 
Promote intangible cultural heritage and tourismIntegrated developmentqIn the past 2023, what aspects will the China Association for the Protection of Intangible Cultural Heritage focus on promoting the protection and development of intangible cultural heritage? aThe China Association for the Protection of Intangible Cultural Heritage has taken the focus on young inheritors as an important goal, and has completed the selection of support targets for the "National Youth Intangible Cultural Heritage Inheritors Support Program" in 2023. At the same time, the association actively advocates and promotes the integrated development of intangible cultural heritage and tourism, holds various large and small activities in many places, builds carriers, and successively organizes and carries out intangible cultural heritage into scenic spots, resorts and neighborhoods in Yulin, Danzhai, Zalutqi, Wuxi, Fairy Lake and other places, so as to promote intangible cultural heritage into new scenes, build new ecology, and highlight contemporary value. For example, the first annual conference on the protection of China's intangible cultural heritage held in Yulin, Shaanxi Province, drove more than 600,000 local tourists, as well as the 3rd China Danzhai Intangible Cultural Heritage Week, the 2nd Intangible Cultural Heritage Digital Forum, the 2023 China Grand Canal Intangible Cultural Heritage Tourism Conference, the 2023 China Hakka Intangible Cultural Heritage Conference, and the China (Fairy Lake) Intangible Cultural Heritage Tourism Happy Week. While holding relevant activities, the Association attaches great importance to the popularization of intangible cultural heritage and continuously expands the voice of intangible cultural heritage protection. During the various activities, coordinate and integrate first-class resources at all levels, build a communication matrix, and do a good job in the mass dissemination of intangible cultural heritage in an all-round, multi-angle and three-dimensional manner. In addition, the association has joined forces with Douyin, Sina Weibo and other new ** to create cooperation platforms, support intangible cultural heritage inheritors to settle in Douyin and Weibo platforms, open inheritor accounts, publicize intangible cultural heritage projects, and promote the creative transformation and innovative development of intangible cultural heritage with the help of new **, so as to continue to empower the dissemination and inheritance of intangible cultural heritage. 
qCan you share in detail how the association promotes the integrated development of intangible cultural heritage and tourism? aPromoting the in-depth integration of intangible cultural heritage and tourism is a distinctive feature of China's intangible cultural heritage protection in the new era, and it is also a significant feature of the high-quality development of tourism. Therefore, promoting the integrated development of intangible cultural heritage and tourism is an important task and an important starting point for the China Intangible Cultural Heritage Protection Association. In recent years, with the support of the relevant departments and bureaus of the Ministry of Culture and Tourism, the association has made some useful attempts. For example, the China Association for the Protection of Intangible Cultural Heritage took the lead in setting up the "Coordination Committee for the Integrated Development of Intangible Cultural Heritage and Tourism", and at the same time, the integration of intangible cultural heritage and tourism is an innovative practice of intangible cultural heritage protection and an enabling behavior for tourism development. To this end, the China Association for the Protection of Intangible Cultural Heritage has launched the selection of "National Intangible Cultural Heritage and Tourism Integration Preferred Projects", and established a benchmark for the "National List of Intangible Cultural Heritage and Tourism Integration Preferred Projects" from four types of preferred projects: intangible cultural heritage tourist attractions, intangible cultural heritage tourism blocks, intangible cultural heritage tourism towns and intangible cultural heritage tourism villages. On this basis, we will promote the "Intangible Cultural Heritage and Tourism Integration Outstanding Talent Training Program" and the formulation of standards for the integration of intangible cultural heritage and tourism, and encourage, support and promote more market entities and individuals to participate in the practice and innovation of the integration of intangible cultural heritage and tourism. 
qIn the new year, what kind of plans will the China Intangible Cultural Heritage Protection Association have? aIn 2024, the association will continue to build brand activities, and continuously improve and enhance the quality and effect of a series of brand activities such as "China Intangible Cultural Heritage Protection Annual Conference", "China Danzhai Intangible Cultural Heritage Week" and "China Grand Canal Intangible Cultural Heritage Tourism Conference". We will continue to highlight the contemporary value of intangible cultural heritage, practice the concept of "people's intangible cultural heritage, shared by the people", increase the dissemination and promotion of intangible cultural heritage, and promote broad social participation. At the same time, the association will continue to promote the practical exploration of the in-depth integration and development of intangible cultural heritage and tourism, and provide new ideas and ways for the inheritance and protection of intangible cultural heritage. We will continue to promote the transformation and quality improvement of the activities of "intangible cultural heritage into scenic spots", "intangible cultural heritage into neighborhoods" and "intangible cultural heritage into resorts", create more new scenes and new ecology for the productive protection and inheritance of intangible cultural heritage, and enrich the immersive content experience of tourism products. In terms of the support and training of intangible cultural heritage inheritors, the association will continue to take the "National Youth Intangible Cultural Heritage Inheritors Support Program" as the starting point, gather advantageous resources, and promote the formation of an intangible cultural heritage talent training system that is dominant, social participation, and diversified investment. At present, the branches of the association have become an important force for the joint construction and sharing of intangible cultural heritage inheritors and the promotion of intangible cultural heritage protection and inheritance in professional fields. At the same time, the Association will further improve and optimize the management and services of its branches, give full play to the role of its branches, and at the same time, further run the "Home of Intangible Cultural Heritage" sharing platform, and continue to provide inheritors with a series of services such as information consultation, training support, publicity and promotion, resource integration, cooperation and exchange, etc., to help intangible cultural heritage inheritors and practitioners better understand, protect and inherit intangible cultural heritage. 
Hit the intangible cultural heritage collection of the Year of the Dragon
Photo by Shen Jian Information provided by China Association for the Protection of Intangible Cultural Heritage.
textWang Yajing
EditHanhaha
People photographyLee Young-moo