Why do Chinese Canadians resist local fashion companies?

Mondo International Updated on 2024-02-01

There is a Canadian fashion brand called Aritzia, which recently wrote on its official website that in order to celebrate the arrival of the Year of the Dragon, we have teamed up with Korean-American painter Xu Min to launch a limited edition collection with a focus on memory and nostalgia.

Aritzia describes on its official website that in the exclusive series, Xu Min gets inspiration from his memories of the Lunar New Year, and his nostalgic illustrations are full of childlike fun, such as dancing dumplings and smiling oranges, and Xu Min also said that like many Korean families, our family likes to eat rice cake soup every year until the Lunar New Year. This has become a tradition that I look forward to every year, and after the promotion was introduced, many Chinese Canadians expressed their confusion as to why the brand had to cooperate with Korean artists for the Spring Festival series of products. Didn't the Korean Lunar New Year come from China? And even Xu Min himself said that their custom for the New Year is to eat rice cakes, and according to his memories and nostalgia, the things he designed should also be rice cakes, but why are they dancing dumplings?

So now it's time for the Chinese New Year in southern China! Eat dumplings is not the tradition of the Chinese New Year, especially in northern China, every household must eat dumplings when they reach the New Year, dumplings are recognized as traditional Chinese food, at least 2000 years have existed, even CCTV watched the Spring Festival Gala to 1 or 2 o'clock in the middle of the night of the New Year, but also shouted loudly to eat dumplings, how can this become the childhood memory and nostalgia of Koreans?

Among the patterns he designed are lanterns, which are undoubtedly Chinese traditions, and oranges that originated in China's Yunnan-Guizhou Plateau, and then went down the Yangtze River to the south of the Huai River to the lower reaches of the Yangtze River to the Lingnan region, so now it is time for the Chinese New Year in southern China! Kumquat trees should be used to decorate the Spring Festival to create a festive atmosphere, because the orange of the orange is with the help of auspicious Ruyiji, then there are persimmons in the illustration, in fact, persimmons are also native to China, originated in the Yellow River Basin, and were widely planted in the Yangtze River Basin, so many places in China will also put persimmons during the Spring Festival, just to use the beautiful meaning of everything is good.

In addition, there are red envelopes in the design drawing, there is no doubt that red envelopes and New Year money, is also part of traditional Chinese culture, now children New Year's greetings say Wishing you prosperity, red envelopes are brought, the statement issued by the fashion company does not mention these beauty, will make those foreigners who do not know the truth, think that dumplings, persimmons, lanterns and kumquat and red envelopes are part of traditional Korean culture.

In addition, there is a pair of elderly Asian models on its official website, with gray hair, so in the label, one of their genera is a horse and the other is a cat, isn't this nonsense? Zodiac signs are also part of traditional Chinese culture, and after they were introduced to Korea, there was no change in the 12 zodiac signs, which are exactly the same as these 12 animals in China.

So as a result, many Chinese began to oppose the fashion brand.

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