With the approach of the Spring Festival, the New Year's goods market across the country has ushered in a strong festive atmosphere, among which the "dragon element" goods have become a hot spot for consumption this year.
In the 2024 Jiachen Year of the Dragon, various products with the dragon as the core design, such as dolls, Spring Festival couplets, lanterns, jewelry, etc., have become the highlight of Spring Festival consumption and are loved by the majority of consumers.
These "dragon element" products are not only popular in traditional shopping malls, but also have more than 23 million searches on the platform, showing their wide audience base.
In the "2024 Beijing New Year Festival Time-honored Brand Art Collection" organized by the Beijing Municipal Bureau of Commerce and other institutions, a number of time-honored brands launched cultural and innovative products and New Year's goods related to the Year of the Dragon, such as Zhang Yiyuan's New Year of the Dragon New Products, Wu Yutai's Year of the Dragon Gonghao, etc., These products that combine fashion and traditional culture have been particularly favored by young consumers.
The sales of traditional cultural clothing such as Hanfu have also increased significantly due to the addition of "dragon elements", showing consumers' love for traditional culture and its integration into modern life.
As the post-90s and post-00s generations have become the main force in purchasing New Year's goods, online consumption has become an important channel.
2024 is designated as the "Year of Consumption Promotion", and activities such as the "National Online New Year Goods Festival" organized by the Ministry of Commerce and other institutions will attract consumers through online activities and provide them with more diversified consumption experiences.
Hunan Province and other places have also launched online New Year's goods festivals, providing rich resources and purchase information, covering all kinds of agricultural products, household appliances and household appliances, etc., and at the same time combining regional characteristics to hold various consumption promotion activities.
The launch of these activities and commodities not only promoted the consumption of goods related to the "dragon element", but also drove the consumption of services such as traditional culture, performing arts, art and design, showing the vitality and diversity of the Spring Festival consumer market.
The rise of new consumption, such as online shopping and Internet + services, has played an important role in meeting the needs of residents, releasing consumption potential, and promoting economic recovery.