The success of an app doesn't happen overnight and requires a lot of time, work, and money. Next, Pomelo will share with the bosses which metrics are most important for the App Store and Google Play based on her own experience.
The first thing we need to know is the 5 core elements of an application's growth goals, which are also the five stages of growth.
1) Visibility.
2) Conversion.
3) Growth.
4) User Feedback.
5) Monetization.
App Store Optimization (ASO) is equally important at any of the above stages of an app's growth. The main goal of ASO is to improve the visibility and discoverability of the app store to bring in more organic traffic and**. The more organic the amount, the less you spend on performance marketing, and the lower your user acquisition costs.
In the later stages, ASO will help stay ahead of the curve in charts and search, benchmarking against the competition and improving conversions, retention, and user feedback. It also helps maintain a high lifetime value and an average of 30-40% user engagement.
An app store optimization strategy is a long-term and complex process that is carefully implemented and measured to achieve steady organic growth. Here's a look at the key KPIs that your ASO strategy should measure at each stage of your application's growth.
Visibility KPI - ASO
The main goal of ASO is to increase the visibility of apps and games in app stores. Improve discoverability and feature searches, charts, categories for more organic**.
Important ASO KPIs for this phase include:
Category Ranking: The app's position in the overall country ranking in a specific category.
Organic**: The number of times the selected app was searched from organic channels in the selected country region.
l Keyword Ranking Total Ranking Keywords (top): This is about the number of keywords that the app indexes in the top 5 10 20 50 100. After each successful ASO iteration, the number of indexed keywords should increase to enable more users to find the app.
Search Visibility Score: A very important KPI that is calculated by using all the keywords that the app ranks for, with the highest popularity and the highest position. The more positions an app has in the top 10 for popular keywords, the higher the visibility score, which means more chances of getting **. This is the primary ASO metric that allows you to see how your app's organic visibility changes over time compared to your competitors.
● Featured: Whether the app gets featured on the store's homepage.
ASO translates KPIs
Increasing store listing install conversion rates is the second most important goal after viewability. ASO conversions are also crucial for paying active users. When users discover the app, whether in an ad or store, it's crucial to create a good first impression, and that's where the role of conversion rates becomes important.
l iOS Conversion Type:
Impressions - > page views – the percentage of users who saw the app in the store (in search, top charts, and featured) and clicked to view their product page.
Page Views - > Installs – *Percentage of product page visitors to your app.
Impressions - > installs – all app installs divided by all app impressions.
The app needs to be optimized to find Yuou ASO, click to consult and send the optimization plan.
l Android Conversion Type:
App List Visitors - > Installs – Installs divided by all impressions of the app in the Google Play Store.
All conversion types are a key part of the store listing conversion funnel – by optimizing them, you can ensure that the maximum percentage of all users who find this app in your store in some way will be interested and engaged with the product page, and eventually**.
Mobile growth ASO KPIs
There are several ways to measure mobile growth. ASO's primary growth trigger is the number and speed of installs, but across the app marketing package, growth doesn't stop there.
One of the main goals of app store optimization is organic growth, so the number of installs plays an important role here. Installs are a basic KPI and can be tracked within your store's developer console.
Organic lift – Measured as a percentage of organic installs divided by non-organic installs, the higher the organic lift, the lower the user acquisition ECPI.
Another important metric to analyze growth is the number of active users. The main KPIs to measure in this example are monthly active users (MAU) and daily active users (DAUs).
User feedback
App ratings and reviews are extremely important for a stable and healthy mobile app. In ASO, ratings and reviews play two relatively important roles. The store algorithm takes into account ratings and reviews to rank in search and popular charts, which has a big impact on the user's decision-making.
The more ratings and reviews you have, the better the overall user sentiment, and the more impact they have on your app's ranking and overall visibility. In turn, a large number of negative reviews and a low average score can significantly reduce the conversion rate of your product pages and lead to a decrease in organic installs.
Monetize ASO KPIs
The last but not least goal for mobile developers is the successful monetization of their products. To measure revenue, several KPIs are used:
Average revenue per user (ARPU): Total revenue divided by the number of users.
Lifetime Value (LTV): The amount of future net profit to a particular user**.
Revenue: The total amount of revenue generated.
For effective monetization of mobile apps, the quality of users is more important than the number of installs. If you need a private message, Xiaoyu can get more information.