2024 has arrived, and we see many people making a lot of money on Douyin, while some people are still hesitant to set foot in this hot land. So, in 2024, is there still a chance? The answer is yes.
First, the trend of consumers seeking low-cost and good products is intensifying. They asserted"The province of the province, the flower"attitude to life, which provides great opportunities for merchants. In 2023,"Consume responsibly"It has become a hot topic, and the number of related topics exceeds 5200 million, and the amount is as high as 127.7 billion.
Second, the micro-short drama market is also growing explosively. This kind"Electronic mustard"It has become a new explosion point for the brand, with the number of works related to micro-short dramas increasing by 238%, and the number of talents who release short dramas also increasing by 225%.
Third, domestic products are ushering in an explosive period. The boom of domestic products has just begun, and in 2023,"Domestic products"Keyword search popularity soared by 1279%. At the same time, 90+ domestic brands** exceeded 10 billion.
Fourth, shelf management has become more and more important. The transaction index of the commodity card channel increased by 145%, and the transaction index of the top brands in the commodity card channel increased by 153%.
Fifth, bringing goods has also become a new traffic outlet. The production cost is 90% lower than that of the short **, and the ** quantity is 2-3 times higher.
Sixth, local life service businesses have also ushered in spring. The number of users who placed orders in the comprehensive industry of Douyin life service increased by 143% year-on-year, and the number of dynamic sales stores increased by 251%.
Seventh, for the silver economy, this generation of seniors is not only"Rich and free", they have also become the main force of consumption. In 2023, the proportion of netizens over 50 years old in China will be close to 3%, and the transaction popularity of silver-haired brands will increase by 114% year-on-year.
Eighth, long-term content also has huge room for development. The number of more than 10 minutes** increased by 283%, and the average number of bars** was 31 times.
Quality Author List All in all, 2024 is still full of countless opportunities. As long as we have a keen insight into market changes and keep up with the trend, we can create our own brilliance in this vast world.