As a practitioner with nine years of experience in Internet operations, I would like to share some views on the development trend of the e-commerce industry in 2024. First of all, from a cost perspective, with the continuous advancement of AI technology, major R&D centers will pay more attention to this area. This also means that merchants will have to pay more attention to improving product quality and user experience in order to reduce labor costs. After all, with such fierce competition for goods, only by providing better products and services can we attract more consumers. Secondly, from a platform perspective, I think WeChat will become a leader in the e-commerce field in 2024. Although the Douyin mechanism has matured, it is not easy for small and medium-sized businesses to stand out from the crowd unless they are willing to invest a lot of money. Kuaishou seems to have begun to fall behind, but it remains to be seen what new changes will take place in the future. Xiaohongshu has performed well in the field of e-commerce, but needs to speed up the pace to solve the problems of ** and style. As for Alipay, although it has become the focus of e-commerce people, it will not be easy to benchmark against WeChat ** account and succeed in 2024. Finally, from a merchant perspective, both individuals and businesses will face different challenges and opportunities. Individual businesses are more inclined to choose platforms with low thresholds and low operating costs, while enterprises need to pay more attention to brand building, technological innovation and user experience. In terms of choosing a platform, businesses with technology, capital, and resources will undoubtedly be more inclined to platforms such as Douyin and **hao. In short, I think the e-commerce industry in 2024 will pay more attention to product quality and service experience, and at the same time, major platforms will continue to play to their own advantages and continue to innovate to attract more merchants and consumers. For us practitioners, only by constantly learning Xi and improving our abilities can we keep up with this era of rapid development.
I am very much looking forward to in-depth discussions and exchanges with you in the comment area for insights on the development of e-commerce in 2024.