In the car market, the Buick Veran Pro seems to be labeled as "unsellable". Despite its attractive guide price, substantial preferential policies, and excellent performance and equipment, it is difficult to resist the competition of Japanese cars such as Sylphy, Lavida and Corolla. Why does the Buick Veran Pro always dwarf these models in terms of sales?
1. Consumer trust is biased towards brand and reputationConsumers are more inclined to choose models that have a good brand reputation when buying a car. Compared to Japanese cars, Buick has a relatively poor image in the minds of most people. Buick is considered to have high fuel consumption and does not retain value, while Japanese cars enjoy the advantages of low fuel consumption and high value retention. This level of consumer trust in a brand can directly influence the decision to buy a car. There have been complaints about the Buick Veran Pro car screen and drivers, which also made consumers doubt the quality of the car and further reduced their willingness to buy. For example, some consumers reported that in the process of using Buick Veran Pro, the car machine system failed, resulting in the display screen being blurred or unable to be used normally. Such quality issues not only affect the user's driving experience, but also exacerbate consumers' concerns about the quality of the vehicle, which negatively affects the purchase. 
Second, the change of preferential policies has affected the purchase decisionSecondly, Buick's previous preferential policies have had a certain impact on sales. In the past, Buick has offered additional powertrain warranties, a policy that provides consumers with additional assurance and confidence. Since September 1 last year, this preferential policy has been lifted, leaving some potential buyers feeling that they have missed the best time to buy a car. This change in preferential policies may discourage some consumers from choosing to wait and see or consider other models, which has affected the sales performance of Buick Veran Pro. For example, a potential car buyer who learned about the Buick Veran Pro policy change expressed less interest in buying the car because he felt that the removal of the powertrain warranty had deprived him of an important car purchase guarantee, which made him less confident in the car, which in turn affected his purchase intention. 
Third, market factors affect the purchase decisionMarket factors also affect the sales of Buick Veran Pro to a certain extent. Even if they miss out on the previous preferential policies, consumers still hope to get more favorable conditions for buying a car in the future. The auto market** is likely to be volatile over time, especially in 2024. As a result, some consumers may choose to postpone their purchase in anticipation of a decline in ** or other more favorable conditions for car purchases. For example, some potential car buyers expressed their thoughts about waiting for the time to buy a car, believing that there may be more preferential policies or ** adjustments at some point in the future, so they would rather wait and see rather than buy in a hurry. This market expectation has also weakened the sales momentum of the Buick Veran Pro to a certain extent. 
To sum up, the reason why Buick Veran Pro cannot be sold is mainly due to the impact of consumers on brand reputation, changes in preferential policies and the impact of market factors. Although Buick Veran Pro has certain advantages in performance and configuration, in order to stand out in the fierce market competition, it is also necessary to enhance market competitiveness by improving brand image and adjusting marketing strategies. It is hoped that with the changes in the market environment and the efforts of the brand, Buick Veran Pro will be able to achieve better sales performance in the future. February** Dynamic Incentive Program