As one of the world's largest trading platforms, eBay has always been a battleground for cross-border e-commerce sellers. eBay traffic**In addition to listing the item itself and using on-site promotion, off-site promotion is also a very important traffic acquisition channel.
Offsite ads give all eligible listings in your store a chance to be placed on the Google Ads and Bing platforms, and you will only be charged to the cost-per-click (CPC) value you see when you create or edit your off-site campaigns when a customer clicks on your ad.
With off-site advertising, your products can be displayed to more on-site takers, get more channel traffic, and increase ad conversion rates to increase sales.
At present, the listing system has been connected to the eBay offsite advertising function, and sellers can create and synchronize advertising activities in the Tongtu system, and can also view advertising-related data, store data dashboards, and line charts; In addition, sellers can also manage advertising campaigns in bulk within the system, start and pause advertising campaigns, modify campaign budgets, etc.
Note: You need to have a whitelist to use this advertisement, you can contact your eBay account manager to open it.
1. Create an advertising campaign
1. Add ads.
Location: Marketing - eBay Off-site Advertising - Click "+ New Off-Site Campaign".
Select the store and site from the drop-down drop-down, customize the campaign name, budget, and ad start and end time, click "Confirm", and the campaign will be set up and take effect after the start time is reached.
Note: After selecting a store and site, you will be prompted with a suggested budget, you can choose the recommended budget or increase the budget.
2. Synchronize off-site advertising activities.
Location: Marketing - eBay Off-site Advertising - Click "+ New Off-Site Campaign".
Drop-down to select the store and click "OK" to synchronize the campaigns that have been set up in the store background.
Note: The data will be around 8 o'clock every day**, please watch the newly synchronized ads the next day.
2. Advertising campaign-related functions
1. Review your ad data.
1) Store data dashboards and line charts.
2) Individual Advertising Data.
2. Batch operation.
1) Start in batches, pause, etc.
2) Modify budgets in bulk.