Hundred Fruit Orchard (Part 2)|The fairy tale is shattered and flees into the distance
Hundred Fruit Orchard, the fruit e-commerce giant, which was once pinned on high hopes, finally collapsed. The stock price continued to fallInvestmentslaments that the beauty in fairy tales is all deceived; After the lifting of the ban, the stock price has intensified. I'm afraid the most painful moment is yet to come. Hundred Fruit OrchardFounders Yu Huiyong and Xu Yanlin sold on the day of the lifting of the ban, heavy losses. However, will they be able to escape in the midst of a difficult situation?
Hundred Fruit OrchardThe share price fell by 45%.ShareholdersWe lamented that the beauty of fairy tales is all deception. After the ban was lifted, the *** caused by it was even worse. Hundred Fruit OrchardControlling shareholderYu Huiyong and Xu Yanlin sold on the day of the lifting of the ban, heavy losses. MiscellaneousShareholdersalso ran away on the lifting day, resulting in the stock price**.
Behind the stock price crash,Hundred Fruit OrchardShareholdersThe lifting of the ban and selling became the main reason. According to the regulations,Controlling shareholderThe shares they hold can be tradable one year after listing. WhileHundred Fruit OrchardThe founders of Yu Huiyong and Xu Yanlin sold a lot on the day of the lifting of the ban, heavy losses. In addition, there are also Tiantu Xingbei, Zhongjin Lanze, and China Merchantsand more than 40 othersShareholdersThey also sold off one after another after the ban was lifted, which led to the ** of the stock price.
Hundred Fruit OrchardThe share price continued to **, and the losses of founders Yu Huiyong and Xu Yanlin reached a staggering amount. In this *** case, they did not sell in time, the loss exceeded 1 billion yuan. It seems that they have no chance of escaping.
Hundred Fruit OrchardThe pre-IPO financing valuation was 12 billion yuan, and the current market value is only 5.3 billion yuan. The founders, Yu Huiyong and Xu Yanlin, are hereHundred Fruit OrchardAt the time of listing, it held a total of 3378% of the shares. In this case, due to the lack of timely selling, their losses exceeded 1 billion yuan. In the process of shrinking value, have they escaped anything?
On the eve of the lifting of the ban,Hundred Fruit OrchardAnnounced a 10-year strategic development plan, hoping to achieve a total merchandise transaction volume of more than 100 billion yuan in the self-built platform business in the next 10 years. However, this slogan does not appeaseInvestmentsThe hearts of the people make them confident in the future of the company. In addition,Hundred Fruit OrchardA buyback program was also announced, butInvestmentsThey don't believe this solution will save the company. Let'sInvestmentsThey were desperate, and they no longer believed in Yu Huiyong's lofty goals.
A few days before the ban was lifted,Hundred Fruit OrchardA 10-year strategic development plan was announced. They plan to achieve a total merchandise transaction volume of more than 100 billion yuan and more than 10,000 stores in their self-built platform business in the next ten years, and even put forward the concept of becoming a "global fruit king". However, this slogan does not allow toInvestmentsWe are confident in the future of the company. In order to save this desperate situation,Hundred Fruit OrchardA buyback plan was announced before the ban was lifted, but this plan did not allow itInvestmentsThey believe.
Hundred Fruit OrchardIt was once considered to be the most expensive fruit e-commerce, but high does not mean that the quality or service is better. Consumers for:Hundred Fruit OrchardThe loss of trust is the most terrible thing. Consumers complainHundred Fruit OrchardThe quality of the fruit is poor, the service is not good, and the number of complaints has reached more than 2,000. From these complaints, it is clearly feltHundred Fruit OrchardDeterioration in the quality of service. Refunds after returning the goods are also not directly returned to the payment account, but enteredHundred Fruit Orchardapp, in disguise, limits consumers' choices. This loses the trust of consumers, forHundred Fruit Orchardis the worst possible outcome.
Hundred Fruit OrchardIt was once considered to be the most expensive fruit e-commerce, but consumer dissatisfaction with the quality of its services has led to a large number of complaints. On the Black Cat complaint platform, withHundred Fruit OrchardThere were more than 2,000 complaints. Consumers complainHundred Fruit OrchardPoor fruit quality, poor service and other problems. The refund after the return is not directly returned to the payment account, but enteredHundred Fruit Orchardapp, which makes consumers feel restricted. This loss of consumer trust is a great deal forHundred Fruit Orchardis the most terrifying.
Hundred Fruit OrchardlostInvestmentsThe trust of the people and the support of consumers have worried about the future prospects of this fruit e-commerce company, which was once pinned on hope. In the upcoming earnings report, it may be reflectedHundred Fruit OrchardThe dilemma. Therefore,InvestmentsIt is reasonable for those to choose to sell before the release of the annual report. AlthoughHundred Fruit OrchardA buyback scheme was proposed, butInvestmentsThey don't have confidence in it. For Yu Huiyong and Xu Yanlin, their losses are already irreversible.
Hundred Fruit OrchardlostInvestmentstrust and consumer support, the future prospects are worrying. InvestmentsIt is reasonable for those to choose to sell before the release of the annual report, thoughHundred Fruit OrchardA buyback scheme was proposed. Hundred Fruit OrchardThe founders of Yu Huiyong and Xu Yanlin suffered heavy losses in this lifting of the ban and selling. Their escape may be the only option at the moment. For them, fleeing may be the best way out, and hopefully they will be able to find new opportunities in the distance.