Hundred Fruit Orchard, this once ledFruitsCompanies in the retail industry have experienced capital operations again and again, and have worked hard to finally be under the impact of stock pricesCrashFinish. fromHong Kong stocksto A-shares and then toHong Kong stocksHundred Fruit OrchardThe process of going public is arduous and complicated, however, all the hard work and dreams have come to naught. ShareholdersWe are bitter to find that the happy ending of the fairy tale "the prince and princess live happily ever after" is just a **. Hundred Fruit OrchardThe stock price of **45% for seven consecutive trading days, and the entire company was in a huge crisis.
However, just after the share priceHundred Fruit OrchardFacing an even more painful moment-Unrestricted sharesTicket listing. According to the regulations of the Hong Kong Stock Exchange, one year after listing, the holdingShareholdersThe unblocked ** can be circulated freely. Hundred Fruit Orchardof holdingsShareholdersIncluding founders Yu Huiyong and Xu Yanlin, among othersShareholdersTotal holdingsHundred Fruit Orchard48.37% equity. And the ban ** totals about 76.4 billion shares, with a lock-up period expiring on January 15, 2024. This means that once the ban is lifted, a large number of ** will flood into the market, putting huge pressure on the company's share price. Actually, on the day of the lifting of the ban,Hundred Fruit OrchardThe trading volume reached 24.93 million shares, more than three times the average daily trading volume in the past month. Obviously, this is not ordinaryInvestmentsRather, the behavior of the personUnrestricted sharesThe East has sold **.
Hundred Fruit OrchardThe stock price of ** directly led to the huge losses of the founders Yu Huiyong and Xu Yanlin. InHundred Fruit OrchardAt the time of listing, Yu Huiyong and Xu Yanlin held a total of 3378% stake. Based on the current share price, if they don't sell in time**, the loss will be at least more than $1 billion. At the same time, a number of institutionsInvestmentsIt is also facing huge losses. According to the disclosed data, pre-IPO participationInvestmentsof the institutionInvestmentsThe cost is in 6Between $26 and $8, while the current share price is only $337 yuan. Hundred Fruit OrchardThe valuation was 12 billion yuan at the time of the last round of capital financing before the listing, and the total market value is now only 5.3 billion yuan. These amounts make one wonder what the founders areInvestmentsDid they escape this nightmare in time?
It is understoodHundred Fruit OrchardA few days before the lifting of the ban, it released a 10-year strategic development plan, hoping to achieve a total merchandise transaction volume of more than 100 billion yuan through its self-built platform business and expand the number of stores to more than 10,000 stores. At the same time, Yu Huiyong put forward the vision of building a "global fruit king". However, such slogans for:InvestmentsIt is not enough to soothe their hearts. In order to restore market confidence,Hundred Fruit OrchardA buyback program was also announced, ready to use 63.4 billion yuan to repurchase no more than 10% of the shares, i.e. 11.8 billion H shares. However, fromSecondary marketsituation,InvestmentsThey did not buy this buyback plan and chose to withdraw. This is undoubtedly a sad thing.
In addition to the share price** andInvestmentsIn addition to huge losses,Hundred Fruit OrchardThere is also an even more terrible problem, which is the loss of consumer trust. Hundred Fruit OrchardThe image that has always been **FruitsAlthough it is high, it cannot be exchanged for better quality and service. Consumers generally believe that inHundred Fruit OrchardPurchaseFruitsIt's expensive and not tasty. An incident that caused an uproar occurred in the summer of 2023 when a customer was presentHundred Fruit OrchardFruitsWhen he was told that "the watermelon bought cheaply is not sweet", it caused a dispute, and this incident triggered netizens to buy itFruitsDiscussion of the bitter experience. Hundred Fruit OrchardThe company characterized the incident as a "misunderstanding" and said it would reserve the right to pursue impersonation or publishing false information that damages the brand's reputation. However, this attitude did not restore the trust of consumers, on the contrary, consumers expressed their decision not to buy in stores.
Hundred Fruit OrchardService problems constantly, only on the Black Cat complaint platform, aboutHundred Fruit OrchardofFruitsThere were more than 2,000 complaints about quality and service. As can be seen from these complaints,Hundred Fruit OrchardThere has been a noticeable change in the quality of service. The once well-received "three no-returns" policy has also begun to be questioned, and franchisees are no longer recognized; Refunds after returning the goods are no longer returned to the original payment account, but are enteredHundred Fruit OrchardThe app, which is equivalent to forced consumption, can be said to be the consumer version of "don't go". Lose the favor of consumers,Hundred Fruit OrchardThere will undoubtedly be a situation of no source of water, which may be reflected in the upcoming 2023 annual financial results. Therefore,InvestmentsIt is also a natural choice for those who choose to sell before the release of their annual reports to avoid risks.
Still, there is some good news, and that isHundred Fruit Orchardof the buyback program. The original plan was to repurchase 1The plan of 1.8 billion H shares, when implemented in a few days, will only cost 36.4 billion yuan can achieve the goal, saving 2The cost of 700 million yuan. This is better thanHundred Fruit Orchardin the latest earnings reportProfitIt's even higher. Maybe there are more savings waiting for us, so let's wait and see.
In short,Hundred Fruit Orchardshare price**andUnrestricted sharesThe listing of the ticket is indeed rightInvestmentsand the founders caused a huge loss. And what's even more worrying is thatHundred Fruit OrchardLosing the trust of consumers and facing huge market risks. Whether it can regain the trust of consumers and become a reconstructionHundred Fruit OrchardfigurativeCritical。At the same time,Hundred Fruit OrchardWe need to accelerate the pace of transformation, improve service quality, and change**FruitsIn order to re-emerge in the fierce market competition. Only in this way can it be achievedHundred Fruit OrchardThat once beautiful fairy tale.