Lei Jun recently responded".XiaomiBuild a car late", and said that there are benefits of being late, I believeXiaomican be in the fierce competitionCarsfield of success. He noted that intelligenceElectric vehiclesAs in the software industry, the take-all will be the winner. Lei Jun's statement sparked heated discussions among the majority of netizensXiaomi's vehicle pricing raises some doubts. Although there are some who say ifXiaomi Su7If the price is more than 200,000 yuan, he will not buy it, but Lei Jun may feel a little aggrieved about this. He notedXiaomiIt's not just about cost-effectiveness. XiaomiMobile phonesThe mid-to-high-end sales have been very hot, especiallyXiaomi's digital flagship seriesColumn. AlthoughXiaomiThe market share in the entire market is only 3%, but this 3% share is usedXiaomiDigital flagshipMobile phonesThis is not to be underestimated in the entire market. Lei Jun also mentionedXiaomiMobile phonesThe counterattack process from more than ten years agoMobile phonesMarket leaders Nokia, Apple, Samsung, Sony, Motorola, to:XiaomiMarchMobile phonesManufacturing has risen rapidly since then. XiaomiIt attracted a large number of consumers with its ultra-cost-effective products, and finally became a domestic product in 2014Mobile phonesNo. 1 in sales. The same situation arisesXiaomiofTVCommercially,XiaomiThe march is a traditionColor TVManufacturers are miserable. Considering the change in the concept of consumption, people are interested in domestic productionCarsLei Jun believes that this statement also appliesXiaomiCars。As consumers pay more and more attentionCarsThe value of use,XiaomiCarsIf we can provide high-quality products, we will be able to attract more people with the same consumption concept. Lei Jun also pointed outXiaomiCarsThe brand advantage should not be underestimated. There are already millions of households with more than 5 piecesXiaomiEcological products,XiaomiMobile phonesIn December, sales topped the domestic first, high-endMobile phonesThe share is growing. For these lovesXiaomiusersXiaomiCarsbrand is a plus that will be able to arouse the interest of consumers. Therefore, to:XiaomiDepth of the user-based, the first carXiaomiCarssales are not a problem at all. The only thing to worry about at the moment is yield and subsequent optimization. If the SU7 can make a good reputation, then the next oneXiaomiCarsExpected to be the next hit, by then,XiaomiCarsIt's really happening!
XiaomiAs a company with high cost performance as the core valueTechnologyThe company, with excellent product quality and user reputation, has beenMobile phonesTVand other fields have achieved great success. This is also forXiaomiMarchCarsThe industry offers certain advantages. First of all,XiaomiWith a large user base and loyal fan base, they are interested in:XiaomiThe brand and products have a high degree of recognition and loyalty. Secondly,XiaomiIt also has an in-depth layout in the field of smart homeXiaomiCarsMore opportunities for cooperation and development are provided. Finally,XiaomiThe brand image and innovative image are also in line with the tastes of the younger generation of consumers, which for:XiaomiCarsThe marketing has laid a good foundation.
AlthoughXiaomiSuccess in other areas, but enteredCarsThe industry still faces huge challenges and fierce competition. First of all,CarsThe industry is technology-intensive, and it is not easy to make a breakthrough in this industry. XiaomiNeed to have a rich set ofCarsManufacturing experience and technical strength can produce excellent quality, reliable and durableCarsProducts. Secondly, the market is highly competitive and there are already a lot of traditionsCarsManufacturers and new car makers are competing for market share. XiaomiIt is necessary to form differentiated competition with competitors in product design, quality control, after-sales service, etc., in order to be invincible in the market.
Xiaomi Su7AsXiaomiCarsThe first product has a series of highlights and advantages. First of all,Xiaomi Su7Adopted intelligenceElectric vehiclesThe design concept and technology are integratedXiaomiAdvanced technologies in the fields of artificial intelligence and the Internet of Things have enabled a smarter and more efficient travel experience. Secondly,Xiaomi Su7Focusing on user needs and comfort, the interior of the vehicle is spacious and comfortable, and is equipped with advanced intelligent driving assistance systems to provide users with a safer and more convenient driving experience. Finally,Xiaomi Su7The high cost performance is one of its biggest highlights, in line withXiaomiConsistent product positioning will bring consumers more choices and affordable buying experience.
Xiaomi Su7AsXiaomiCarsThe first product will be:XiaomiInCarsThe foundation for the development of the industry is laid. With ChinaCarsThe rapid growth of the market and the consumer's interest in new energyCarsIncreasing demand,Xiaomi Su7It is expected to achieve good sales performance in the market. withXiaomiCarsGradually roll out more models and product lines,XiaomiBy providing more diversified and cost-effective products, we can further expand our market share and user base. In addition to the domestic market,XiaomiCarsThere is also an opportunity to expand the business globally and further enhance brand awareness and market position by learning from and applying successful experiences in other product areas.
Xiaomi Su7AsXiaomiCarsThe first product will be relied onXiaomiInTechnologyand the advantages of the intelligent field, with high cost performance and intelligence as the core competitiveness, and strive to create a more in line with the needs of consumersCarsProducts. Through continuous innovation and improvement of their own strength,XiaomiExpected to be in a highly competitive positionCarsStand out in the market and gradually build your own brand influence. At the same time, inXiaomiCarsBehind the rapid development, it is also neededXiaomiIncrease investment in R&D, production and after-sales service, and always maintain a high degree of attention to product quality and user experience, so as to achieve long-term market competitive advantage.
In short,Xiaomi Su7The release of the mark of:XiaomiOfficially marchedCarsA new chapter in manufacturing. Despite some challenges and competition, butXiaomiWith brand advantages, technical strength and user base, this is for:XiaomiCarsThe development has provided strong support. Believe inXiaomiThe team's effortsXiaomiCarsIt will be able to achieve a new and exciting achievement, bringing users a smarter and more convenient travel experienceXiaomiInCarsThe brilliance of the industry!