Sports company PUMA has signed a long-term partnership agreement with Bundesliga football club RB Leipzig to equip all of the club's men's, women's and youth teams from the 2024 25 season.
With RB Leipzig's rise from the fifth tier of the German league to the top flight, the club's team has been refreshing in the Bundesliga and has qualified for the Champions League six times. The club has also won the German FA Cup twice and the German Super Cup once. The women's team is promoted to the Bundesliga in 2023.
Arne Freundt, CEO of PUMA, said: "Red Bulls of RB Leipzig has made a name for itself in Germany and around the world in a very short period of time. We look forward to many great football moments from the team and are excited to embark on a successful journey with the club in the years to come." ”
In addition to providing equipment to different teams, PUMA has also been awarded extensive sponsorship rights, merchandising rights, advertising for match days at the Red Bull Arena and RB Leipzig Football Academy, as well as digital activations. PUMA will also equip RB Leipzig's esports team.
Johann Plenge, Managing Director of RB Leipzig, said: "We are delighted to have a long-term partnership with such a prestigious company. For RB Leipzig, the partnership with PUMA is another major step in the club's development. Not only will we benefit from PUMA's first-class knowledge and prepare the team to achieve maximum success, but we will also work together on different projects to drive innovation in football. PUMA embodies youthful energy, lightning fast, which is in line with the values of our club and the tradition of RB-Leipzig. ”
PUMAPUMA is one of the world's leading sports brands, designing, developing, selling and marketing a wide range of footwear, apparel and accessories. For more than 75 years, PUMA has been pushing the boundaries of sport and culture by creating products that fly for the world's fastest athletes. PUMA offers high-performance or sporty everyday items in categories such as football, running and training, basketball, golf and motorsports. It collaborates with well-known designers and brands to bring sports influences to street culture and fashion. The Puma Group's brands include PUMA, Cobra Golf and Stichd. PUMA products are sold in more than 120 countries, employ around 20,000 people worldwide, and are headquartered in Herzogenaurach, Germany.
Sports company PUMA has signed a long-term partnership agreement with Bundesliga football club RB Leipzig to equip all of the club's men's, women's and youth teams from the 2024 25 season. (Graphic: Business Wire).