As a result of the war in Gaza, McDonald's sales declined in many markets, and the year ended in a bumpy end.
Global same-store sales — sales of restaurants that have been open for at least a year — rose 34%, well below Wall Street's forecast of 47%。
In October last year, McDonald's (McDonald) in Israel, which is operated by a local franchisee'S Israel announced free meals for Israeli soldiers, which angered customers in the Middle East.
In response, some concessionaires, such as McDonald's Oman, announced donations to relief efforts in Gaza.
Last month, McDonald's president and CEO Chris Kempsinski warned that "misinformation" in the Middle East and elsewhere was hurting sales.
In addition to customer boycotts, McDonald's had to temporarily limit business hours or close some locations due to **.
It was an unexpected end for the burger giant, which otherwise would have been a strong year, with the company saying global store sales rose 9% in 2023. Viral marketing successes, such as last spring's grimace shake and upgraded menu items, helped McDonald's full-year revenue grow 10 percent to nearly $25 billion.
McDonald's is not the only American company affected by the war in recent months. Starbucks said last week that it faces boycotts in the Middle East and elsewhere because it is perceived to support Israel.
McDonald's fourth-quarter revenue rose 8% to $6.4 billion, in line with analysts' expectations. Net income increased 7% to $2 billion.