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Recently, GAC Toyota announced its production and sales in December last year and the full year of 2023. With its excellent market performance, it ranks third among joint venture brands in China's auto market.
According to the data, in December 2023, GAC Toyota's wholesale sales were 97,408 units, an increase of 31 percent from the same period last year3%；Terminal retail sales were 76,150 units, down 240%。
The Camry, Highlander and Sena became GAC Toyota's main sales models, and the retail sales of the three flagship models reached 34,906 units in December last year, accounting for 458%。Among them, Camry's terminal sales rose to 22,688 units in December, Highlander's terminal sales last month were 6,512 units, and Sena's terminal sales in December also reached 5,706 units.
For the whole year of 2023, GAC Toyota's cumulative wholesale sales reached 950,008 units, down 55%, but it still ranks 10th among Chinese car companies; GAC Toyota's cumulative retail sales were 901,027 units, down 7% year-on-year3%, the sales performance of the joint venture brand is second only to FAW-Volkswagen and SAIC Volkswagen, ranking third in the annual sales list of the joint venture brand.
In terms of models, the cumulative sales of Camry will exceed 200,000 units again in 2023, which is also the third consecutive year that the sales volume of the car in the Chinese market has exceeded 200,000 units. Since Highlander entered the Chinese market, its historical cumulative sales have exceeded 1.3 million units; In 2023, the cumulative sales volume of Seina will increase by more than 4%, gaining a firm foothold in the high-end MPV segment.
In terms of new cars, the new generation Camry has started pre-sales on January 1 this year, and the pre-sale range of new cars is 17380,000 yuan-20880,000 yuan. In terms of powertrain, the all-new 9th-generation Toyota Camry pre-order model offers 20L naturally aspirated engine, 2There are two sets of power systems for 0L diesel-electric hybrids, with maximum power of 127kW and 145kW respectively.
At present, GAC Toyota's sales mainly come from traditional fuel vehicles, and the performance of the new energy vehicle market is mediocre. According to the plan, Toyota will launch 10 pure electric models by 2026, and plans to increase the production capacity of electrified models to 190,000 units in 2024, 600,000 units of electrified models by 2025, and 1.5 million units per year by 2026. For GAC Toyota, in the face of the shrinking traditional fuel vehicle market, it needs to make efforts in the fast-growing new energy vehicle market, which is also a problem that all joint venture brands have to pay attention to.