Is Toyota's outlook worrisome? Sales in 2023 will increase by 7%, and China will sell 1.9 million units!
As we all know, Toyota Motor Corporation of Japan has been the best-selling car company in the world for many years and has been ranked first in the world for many years.
However, in the field of electric new energy, Toyota's transformation is not smooth, some electric vehicles launched have been complained to death by many people, and now many people are struggling to trek on new energy vehicles in Japan.
So, is Toyota really cooling down? Judging by the latest data, we may really be underestimating Toyota. Whether in the global market or in the Chinese market, Toyota's performance is still eye-catching.
According to data published by Toyota itself, the overall global sales of the Toyota Group, which includes Daihatsu Motor Corporation and Hino Motor Company, will reach 11.23 million units in 2023, equivalent to an increase of 7%.
If you exclude Daihatsu and Hino and only count Toyota and Lexus, the combined growth of the two brands is 10.3 million units, an increase of 8%, which is also the first time that Toyota and these two brands have exceeded the 10 million mark respectively, setting a historical record.
In addition, regionally, Toyota's sales are growing in most regions, while in China, sales of vehicles with new energy technology are also growing, with sales reaching 1.9 million units in 2023, down just 2% year-on-year.
When the development of new energy vehicles in China was in full swing, Toyota did not set foot in new energy vehicles.
Toyota has always believed that electric vehicles are not the development direction of new energy vehicles, electric vehicles are not environmentally friendly, and electric vehicles are the product of policy subsidies.
According to the Toyota Group, in 2023, the sales of battery electric vehicles (EVs) will also reach 10480,000 units, a four-fold increase over 2022, and some new domestic forces are also struggling.
Toyota, on the other hand, has always believed that hydrogen power, a truly clean energy, is the only way forward in the future, and although it is unclear when it will bear fruit, Toyota has already bet on hydrogen power and is working hard to develop it.
This data also indicates that gasoline vehicles have not yet cooled down. Especially in the global market, the competition between electric vehicles and gasoline vehicles is still fierce, and people's enthusiasm for gasoline vehicles has not yet cooled.