Zhang Hezhi and Lu Xiaotao.
Aerospace industry
1.Analysis of industrial development.
As a high-tech industry for human exploration of the atmosphere and space, the aerospace industry covers two major fields: aviation and aerospace. Aviation refers to the navigation activities of manned or non-manned vehicles in the atmosphere, while aerospace refers to the navigation activities of manned or non-manned spacecraft in space outside the atmosphere. In recent years, with the rapid development of science and technology and the gradual recovery of the global economy, the aerospace industry has also shown a vigorous development trend.
Globally, the revenue scale of the aerospace industry continues to grow, of which the proportion of commercial aerospace revenue is increasing year by year, showing a strong trend of marketization. At the same time, air passenger business is also gradually recovering, although still affected by the COVID-19 pandemic, showing a positive recovery momentum overall. In 2021, the revenue scale of the global aerospace industry will be 386.4 billion US dollars, a year-on-year increase of 41%。From the perspective of the composition of the global aerospace industry, the development of the global aerospace industry is still dominated by the satellite industry, and in 2021, the global satellite industry accounted for 72 percent of the aerospace industry3%；The non-satellite industry accounted for 277%。Global passenger traffic recovered slightly in 2021, with ICAO's analysis of the economic impact of COVID-19 on civil aviation showing that 2.3 billion passengers worldwide were 49% of pre-pandemic (2019) levels and up from the 60% decline in 2020. In 2022, the scale of the global aerospace industry will be US$464 billion, of which the scale of commercial aerospace revenue will reach US$362 billion, accounting for 78%.
In China, the development of the aerospace industry has made remarkable achievements. In recent years, civil aviation has vigorously promoted the construction of airport network and route network, and has continuously promoted the construction of four world-class airport clusters and hub airports in Beijing-Tianjin-Hebei, Yangtze River Delta, Guangdong-Hong Kong-Macao Greater Bay Area and Chengdu-Chongqing, while supporting the construction of central and western regions and regional airports through policies and funds, so as to make the airport structure more balanced. In terms of aerospace, in 2023, the number of space launches completed by China's aerospace will approach 70, becoming a new milestone for China's aerospace. It has also made major breakthroughs in the development of launch vehicle engines, solid-fuel rockets, and repeatable spacecraft. Remarkable achievements have been made in promoting China's major aerospace flagship projects such as the manned space project and the Beidou project, building large-scale space infrastructure, and promoting the construction of constellations such as remote sensing satellites and communication satellites. With the progress of science and technology and the development of society, the aerospace industry is also constantly changing and innovating, and commercialization, democratization, miniaturization, deepening, and intelligence have become new trends in future development.
2.Analysis of market opportunities in the construction industry.
The aerospace industry is not only a symbol of technological progress, but also brings great business opportunities to several related industries. For construction companies, the rise of this high-tech industry means unprecedented construction needs and technical challenges. The following is a further refinement and specific analysis of the market opportunities that the aerospace industry offers to construction companies:
2.1.Airport and aviation hub construction.
With the recovery and growth of global air passenger business, the demand for the construction of airports and aviation hubs is also increasing. Construction companies can participate in the construction of infrastructure such as airport runways, terminals, and aprons, as well as the comprehensive transportation planning and design of aviation hubs, with rich construction experience and technical strength.
With the growth of air passenger and cargo demand, many countries and regions are planning or have already started the construction of new airports. Construction companies can be involved in the site selection, planning, design and construction of these new airports. In order to increase the capacity and operational efficiency of existing airports, many airports are undergoing renovation and expansion projects. Construction companies can undertake projects such as runway extensions, terminal expansions, and apron additions. The construction of supporting facilities includes the transportation system, baggage handling system, air conditioning system, fire protection facilities inside the airport, as well as the transportation connection facilities outside the airport, such as highways, railways, subways, etc.
2.2.Construction of space launch center and related facilities.
Space launch sites are an important part of the space industry, and their construction needs to meet strict engineering requirements and technical standards. Construction enterprises can participate in the site selection, planning, design and construction of the space launch site, and at the same time provide construction services for supporting facilities, such as measurement and control centers, rocket test plants, etc.
Space launch requires specialized launch pads and supporting facilities (such as fuel storage facilities, tracking and control systems, etc.), and construction companies can participate in the design and construction of these facilities. Spacecraft require rigorous assembly and testing before launch, and construction companies can provide specialized plants and facilities for spacecraft assembly, testing, and commissioning. In order to ensure the success of a space launch, rigorous training of the relevant personnel is required. Construction companies can build simulated launch facilities and training centers to provide a realistic launch environment and operational experience.
2.3.Construction of aerospace scientific research and experimental facilities.
The development of the aerospace industry is inseparable from the support of scientific research and experiments. Construction enterprises can provide aerospace scientific research institutions with the construction of laboratories, R&D centers, flight test bases and other facilities to meet their scientific research and experimental needs.
The wind tunnel laboratory is used to simulate the aerodynamic performance of the aircraft under different wind speeds and flight attitudes, and construction companies can provide design and construction services for the wind tunnel laboratory. The Aerospace Materials Laboratory is used to study and test the performance and durability of aerospace materials, and construction companies can provide laboratory construction and renovation services. Aerospace and simulation facilities are used to simulate the flight process and space environment of the aircraft, and to carry out the control and navigation tests of the aircraft.
2.4.Construction of aerospace vehicle manufacturing and maintenance facilities.
The manufacture and maintenance of aerospace vehicles requires specialized facilities and equipment. Construction enterprises can provide construction services for aircraft factories, satellite factories, aero engine maintenance centers and other facilities to provide a strong guarantee for the manufacture and maintenance of aerospace vehicles.
Aircraft factories are used to produce various types of aircraft, and construction companies can provide design and construction services for aircraft factories, including production line layout, process design, etc. Satellite manufacturing and testing facilities are used to produce and test various types of satellites, and construction companies can provide design and construction services for satellite manufacturing and testing facilities. The aero engine maintenance center is used for the repair and maintenance of aero engines, and construction enterprises can provide design and construction services for aero engine maintenance centers, including the construction of maintenance workshops, test benches and other facilities.
2.5.Construction of aerospace theme parks and popular science education bases.
With the increasing popularity of the aerospace industry and people's enthusiasm for space exploration, the construction of aerospace theme parks and popular science education bases has gradually emerged. With their creative design and construction capabilities, construction companies can create unique aerospace theme parks and popular science education bases, providing the public with an entertaining aerospace experience.
The Air and Space Museum is a museum that displays the history and technological achievements of aerospace, and construction companies can provide design and construction services for the museum, including exhibit display, scene restoration, etc. The aerospace experience hall is a venue that provides aerospace experience projects (such as flight simulation, spacewalk, etc.), and construction companies can provide design and construction services for the experience hall to create a realistic aerospace environment. The popular science education base is used to popularize aerospace knowledge and cultivate scientific and technological talents, and construction enterprises can provide planning and construction services for the popular science education base, including the construction of classrooms, laboratories, exhibition areas and other facilities.
3.Market management strategy of construction enterprises.
Combined with the development of the aerospace industry and the market opportunities for the construction industry,Here's a look at some of the marketing strategies for construction companies planning to expand their business:
3.1.Clarify the market positioning and development direction.
Pay close attention to the country's policy dynamics in the aerospace industry, and adjust the corporate strategy and business layout in a timely manner. In-depth understanding of the development trend and market changes of the aerospace industry, and grasp the new opportunities for the development of the industry. According to the company's own technical strength, experience accumulation and resource advantages, as well as market research, determine the core business of construction enterprises in the aerospace industry, such as space launch site construction, aircraft factory design, aircraft maintenance facility construction, etc. According to the industry trend and market demand, formulate medium and long-term development plans, and clarify the development goals and market positioning of enterprises. In the selected core business areas, we will continue to invest in R&D resources, master key technologies and core processes, and form technical barriers and competitive advantages.
3.2.Strengthen technology research and development and project management.
Construction enterprises should increase R&D investment in the field of aerospace construction technology, introduce and train high-end technical talents, and enhance their technological innovation capabilities. Establish technical cooperation with aerospace research institutions, universities, etc., and jointly carry out technology research and development and achievement transformation. Establish a sound project management system to ensure the smooth implementation and high-quality completion of aerospace construction projects. From project planning, design, construction to post-operation and maintenance, we provide a full range of service support to meet the diverse needs of customers.
3.3.Strengthen brand building and marketing.
Through high-quality projects and services, we will shape the professional brand image of construction enterprises in the aerospace industry. Use a variety of channels for market promotion, such as participating in aerospace exhibitions, holding technical seminars, etc., to increase market visibility and influence. According to the characteristics and market environment of the aerospace industry, formulate targeted brand promotion strategies to highlight the professional advantages and successful cases of enterprises in core business areas. Use a variety of channels for brand promotion, including industry exhibitions, professional forums, social **, etc., to improve the visibility and influence of enterprises in the aerospace industry.
3.4.Optimize resource allocation and risk management.
According to the development needs of enterprises and market demand, reasonable allocation of funds, talents, technology and other resources to ensure the smooth implementation of key projects. Establish a strict supplier screening mechanism, select raw materials and equipment suppliers with high quality and reliability, and ensure the quality and progress of the project. By optimizing the management of the first chain, reduce procurement costs, improve procurement efficiency, and ensure the quality and profit margins of the project. Establish a sound risk management system to identify, assess, monitor and respond to project risks to ensure the steady development of the enterprise.
3.5.Expand international cooperation and exchanges.
Actively seek cooperation opportunities with international aerospace industry-related enterprises, introduce advanced technology and management experience, and enhance the international competitiveness of enterprises. By participating in international exchange activities, we can understand the latest developments and development trends of the international aerospace industry, and enhance the international vision and competitiveness of enterprises. By participating in the competition of international aerospace projects, it will demonstrate the technical strength and professional advantages of the enterprise, and enhance the status and share of the enterprise in the international market.
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