Is marketing overly eaten up? The box office of Hot and Hot declined, and Jia Ling responded to be

Mondo Entertainment Updated on 2024-02-27

Jia Ling and her "Hot and Hot" are undoubtedly the most watched and watched movies in this year's Spring Festival Gala! And when this movie became the first place in the Spring Festival Gala with a score of 2.7 million, it was even more surprising.

But "Hot and Hot" fell sharply after the New Year's Day! This time, not only did it lose its former strength, but fell to the third place, and in the course of this day, its results were also all the way down, and it was thrown off by "Flying Life 2" and "Article 20".

Although the final box office is still more than 3 billion, whether it is in the ratings or other aspects, the results of "Hot and Hot" are very average!

There has been a significant decline in the sales and word-of-mouth of the movie, and many people believe that this may be due to the fact that the reputation and reputation of "Hot and Hot" that were previously advertised have been overdrawn, and they will inevitably be "counterattacked", so after the New Year's Day file, all the data has dropped significantly.

Regarding questions on the Internet, Jia Ling also recently published her own Weibo, which seems to be answering! Jia Ling wrote a sentence behind a Weibo post in Xinjiang: "The wind in Xinjiang is very strong because we are in the mountains." ”

In terms of effect, Jia Ling has made great achievements after transforming into a director! The first movie "Hello, Li Huanying", with a score of 54.5, is already very good, and "Hot and Hot" earned 32.3, although Jia Ling does not have the dream of becoming a "10 billion director", but in the circle of female directors, she already has a faint taste of "the first person", "standing on the top of the mountain"!

After Jia Ling defeated Zhang Yimou and Ning Hao, she had already received the recognition she deserved. With Jia Ling waving the "big banner" and Zhang Xiaofei as the exclusive heroine, whether it is adapted or adapted, it will definitely sell well!

And Jia Ling's words made many people think that she was "too floating"!

Perhaps it is the existence of "Hello Li Huanying" that makes the public have too high expectations for "Hot and Hot", and makes the public doubt about this movie! Jia Ling's ability to achieve such brilliant achievements in an original plot full of emotions is enough to prove her talent as a director!

However, with her current level of directing, compared with big directors like Zhang Yimou and Feng Xiaogang, Jia Ling still has a big gap, and her performance in movies is not at the same level at all! Whether it is "Hello, Li Huanying" or "Hot and Hot", it is all due to luck, if you want to become a first-line director, Jia Ling is still far away!

Moreover, from the perspective of the theme, "Hot and Hot" is adapted from a Japanese "100-Yen Love", and in a certain sense, it is just a copy. Jia Ling lost more than 100 kilograms for her character, which is a very reasonable decision, but back to the movie itself, compared with "Hot and Hot" and "Hello, Li Huanying", it is still 108,000 miles behind! There is no original plot, coupled with the excessive publicity before, which has aroused the dissatisfaction and suspicion of netizens, which may also be reasonable!

Whether Jia Ling is really "floating" or not, everyone has their own opinion! What are your thoughts on this? You can comment privately, everyone together**!

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