In recent years,New energy vehiclesThe market is showing explosive growth, and China's own brandsBYDWith an annual sales volume of more than 3 million units, it has become a leader. After this great success,BYDRealizing the importance of brand communication, he began to show his strength through event sponsorship and other means, and entered the international market. This doesn't just elevateBYDofBrand awarenessand image, also for ChinaCarsContributing to going global.
BYDWith more than 20 years of development, large-scale production has been realizedNew energy vehiclesSales are growing rapidly. In 2017BYDThe sales volume exceeded 1 million units, 2 million units in 2019, and 3 million units in 2023, becoming the sales champion in the Chinese market and entering the top 9 in the world. This achievement is not only reflectedBYDThe strength of Chinese brands also proves that they are in the worldCarsCompetitiveness in the market.
As an official partner of the European CupBYDDuring Euro 2024, green and low-carbon mobility services will be provided, and the brand's visibility in overseas markets will be increased through events**. BYDExports in 2023 have reached 240,000 units, a year-on-year increase of more than 334%, and it is expected that the promotion of the European Cup will be greatly promotedBYDPromotion and sales in overseas markets.
BYDAs an advocate and practitioner of environmental action, not only inSonghua RiverIce skatingMarathonIt provided all-round support during the event, and also showcased the highly anticipated ** models, adding a sense of technology and futurism to the event. BYDIn cooperation with the tournament officials, a new concept of "42 degrees north latitude" was proposedSonghua RiverIce skating"Natural ** Track", combining the brand concept with regional characteristics, injecting new impetus into the ice and snow tourism and ice and snow economy of Jilin Province.
By sponsoring an event,BYDConnecting a brand to a specific value, ethos, or emotion demonstrates a concern for social and cultural activities and enhances the public image of the business. BYDSponsoring a sporting event isn't just about brand communication, it's about rightCorporate Social ResponsibilityThe embodiment of the . BYDNot satisfied with the sales of more than 3 million units, but through event sponsorship and other means to strengthen the brand image and enhance the market position.
BYDWith excellent sales performance, it has become ChinaNew energy vehiclesChampion in sales and enter the international market. By sponsoring events such as the European Cup, we can show our strength and improve on a global scaleBrand awareness。At the same time,BYDIt is also shown with the help of event sponsorshipsCorporate Social Responsibilityto strengthen the resonance of the brand image with consumers. BYDThe efforts are not only helping ChinaCarsGoing global, also promotedNew energy vehiclesThe development of the market shows the strength and innovative spirit of Chinese brands.