In the automobile rivers and lakes, there is such a legendary story, the protagonist is a big man who was once known as "Huawei's rebel" - Li Yinan and his short-lived car company - Liberty. Although it has survived for less than half a year, it has left a strong mark on many new car-making forces in its unique way.
Li Yinan, a technical genius who once dazzled on the Huawei stage, stepped into the field of new energy vehicles with his nth entrepreneurial dream. The free home he founded is like a symphony of resource integration, relying on extraordinary integration capabilities, the power battery, electronic control and other core components are pieced together one by one to create an electric car with different external evaluations. It is said that the performance of this car is like Schrödinger's cat, mysterious and unknown, but it has received more than 20,000 orders in a short period of time after its press conference, which shows that Li Yinan's charm and strength are extraordinary.
However, reality is always full of drama. Although the liberals have great ambitions, they have fallen the hurdle of car-making qualifications. In order to cross this threshold, they followed the example of Xiaopeng and Ideal, and chose to cooperate with Dacheng Automobile for OEM production. However, just when everything is ready and only the east wind is owed, Dacheng Automobile suffered a storm of shutdown, and the Ministry of Industry and Information Technology issued new regulations to freeze the qualifications of new energy vehicle companies that have been suspended for more than 24 months. Before the liberty family could find a new foundry, it was instantly crushed by this sudden change and became a sad footnote on the road to making cars.
Although the road of building a car from the Liberty came to an abrupt end, it ended in the most respectable way in the industry. In the face of the scheduled users who could not deliver the new car, Freelance showed a rare sense of corporate responsibility, not only gave a car model full of sincerity as a souvenir, but also intimately compensated each person with 200 yuan coffee coupons, a cumulative investment of more than 7 million, compared with those who the boss ran away, the owner has nowhere to complain about the brand, it is really a high judgment.
Seeing this, you may sigh that the collapse of car companies can also be so "elegant". However, this also leads us to think more deeply about the automotive industry: in this rapidly changing era, how can new car-making forces break out of the cocoon in the qualification problem, the first-chain risk and market competition? For consumers, in addition to paying attention to factors such as vehicle performance and **, the stability and credibility of enterprises have undoubtedly become an important consideration in car purchase decisions.
So, dear reader, what do you think about the fall of the Freelance and its responsible attitude towards consumers? In your opinion, what are the key elements that emerging car companies need to have in order to gain a foothold in the fierce competition and develop in the long run? Welcome to leave your insights in the comment area, and let us work together to ** the future direction of this automotive industry full of challenges and opportunities.