BYD Denza, where is the "potential"? This communication day spoils the new black technology!
On February 1, 2024, DENZA Auto held the "2024 DENZA Auto User Communication Day" in Shenzhen with the theme of "Let's Go to the Good Momentum and Light Together", gathering with users and others to chat about the past and look forward to the future.
During the communication day, Zhao Changjiang, Chief Co-creation Officer of DENZA Auto, introduced a series of achievements of DENZA Auto in 2023 and the many black technologies behind it.
Let's talk to you first, in 2024, how will BYD's "vehicle intelligence" be "armed" with Denza?
The first is the potential of "quantitative change"; In 2023, the annual sales volume of DENZA Auto will exceed 120,000 units, ranking first among new energy luxury brands with more than 400,000 units, and the average price will surpass BBA.
As of the latest, the number of DENZA directly operated stores has exceeded 370, covering more than 135 cities. Its Denza D9 won the annual sales championship in the MPV market, completely rewriting the MPV market pattern.
In the "October 2023 China Automobile Retention Rate Research Report" by the China Automobile Dealers Association, DENZA D9 won the first place in the one-year value retention rate of new energy MPVs.
Then there is the potential for "qualitative change"; With quantitative change, qualitative change is also a matter of course.
What you may not know is that in less than two years, DENZA has already demonstrated its "DENZA speed" and is making great strides from a game-breaker in China's luxury market to a leader in new luxury technology brands.
In particular, with its advanced technical architecture, the DENZA N7 has achieved efficient integration of "Eye of the Gods" and "Yunlin-A", making intelligent driving more comfortable and safe, and ranking among the "first echelon of intelligent driving" with its strength.
Finally, there is the "outward" potential; After satisfying the domestic demand, DENZA also actively explored foreign markets.
For example, it will go abroad to participate in international auto shows, so that global users can feel China's DENZA and China's power, and let more people fall in love with DENZA.
It is reported that the order price of Denza D9 overseas is as high as 800,000 yuan, but despite this, overseas car owners still like it very much.
In Bangkok, for example, former Prime Minister Prayut Chan-o-cha praised him personally.
This shows that Chinese automobiles are no longer an unattainable dream to occupy a place in the global high-end automobile market.
Of course, no matter how good the outside world says, it still depends on the core strength.
In terms of security, in addition to conventional active and passive security, DENZA has also built a three-dimensional and all-dimensional security architecture like a pyramid from the perspective of information security and cabin environment security.
It is reported that the proportion of high-strength steel in the DENZA D9 vehicle is close to 80%, and the coverage area of the rear anti-collision steel beam is as high as more than 70%.
Then there is intelligent driving technology, which mentions a point, that is, active safety, as everyone knows, safety has always been a concern for electric vehicles.
To this end, the DENZA N7 has eliminated users' doubts with real results in professional night AEB and snow driving tests, and also made intelligent driving safer and more comfortable.
To add another word, DENZA is the first brand in the world to physically turn off all cameras in the car, thus blessing information security protection.
In fact, BYD has been doing one thing, which is to make the information security defense system knowable, sensible, and controllable.
In addition, in 2024, DENZA Auto will fully evolve and launch three flagship models, shaping a new luxury benchmark for new energy vehicles.
By the way, the strongest OTA New Year's gift package in history will also be given away at the same time.
In addition to upgrading 60+ core functions of the three vehicles at one time, it will also integrate some innovative and extreme technologies, including handling and safety, etc., to bring consumers a more advanced intelligent driving experience.
By the way, the elk test of Denza's ** model will break the world record with a score of nearly 90km h, and it is known as "making the big car as easy to drive as the small car".
At the same time, whenever there is any scientific and technological progress, DENZA Auto also insists on co-creating and sharing with users.
According to the data, in 2023, DENZA Auto held 1,116 owner orientation meetings, 1,800 DENZA weekends, and 77 "owner face-to-face" activities.
In so many activities, DENZA humbly listened to the needs of users, and launched the high-demand points as official products, which were widely acclaimed.
At the same time, in order to give back to users for their trust and support, DENZA Auto has specially prepared a "New Year Gift Package" full of sincerity and worth 100 million yuan.
Today's new energy vehicles in China are no longer the weak and windy they used to be, but "the apes on both sides of the strait can't stop crying, and the light boat has passed the ten thousand mountains".
According to the International Energy Agency's Global EV Outlook 2023 released in the first half of 2023, the Chinese, European, and U.S. markets dominate global sales.
Among them, China has once again become the frontrunner, with its electric vehicle sales accounting for about 60% of global electric vehicle sales.
Whether in terms of technology or industrial chain, China can be a global leader.
Finally, I also look forward to DENZA continuing to forge ahead and go to the good momentum of Chinese automobiles.