During the New Year's Day holiday, 11 "small sugar oranges" from Nanning, Guangxi Province studied and traveled in Northeast China, becoming the "top stream" at the beginning of 2024. Recently, Guangxi's cultural and tourism departments at all levels have taken the initiative to seize the opportunity, give full play to their advantages, take advantage of the situation, and actively carry out the attraction of tourists to Guangxi, successfully catching this "pouring wealth", promoting Guangxi's cultural tourism to "break the screen out of the circle", and successfully turn network traffic into offline passenger flow.
Act fast to seize opportunities
On January 1, 11 children wearing orange down jackets, one pushing an orange suitcase, appeared at Harbin Taiping International Airport, ** spread quickly on social platforms. This is a group of kindergarten children aged between 3 and 6 from Nanning, Guangxi, led by 3 teachers to study in Northeast China. Since Guangxi is the main production area of sugar oranges, netizens gave them a very sweet nickname - "small sugar oranges".
"Small Sugar Orange" Research Group Source: CCTV News Client.
After the short ** tour of the Northeast attracted attention on a number of network platforms, the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region acted quickly to make specific arrangements for the promotion and planning of cultural tourism and the improvement of tourism service quality.
The Department of Culture and Tourism of Guangxi Zhuang Autonomous Region has also formulated a work plan for winter and spring tours in Guangxi in a timely manner, introduced preferential measures in the fields of scenic tickets, accommodation, and entertainment consumption, launched 10 research travel routes and 10 winter camp boutique routes, and organized and coordinated more than 200 scenic spots in many cities in the region to launch preferential measures, and encouraged cities to do a good job in attracting tourists according to local conditions, forming a situation in which the whole region is linked to attract tourists to Guangxi.
A series of tourism promotion measures have allowed Guangxi to successfully "get out of the circle" and attract a large wave of online and offline passenger flow. As of January 20, a total of 8,226 people from 120 children's tour groups, including Harbin's "Little Siberian Tiger", Jilin's "Little Rime", and Henan's "Xiaoyumi", have gone to Guangxi to experience research and tourism. Driven by hot spots, Guangxi's tourism bookings continue to grow, and tourists from other provinces flock to it. According to the statistics of relevant platforms, the number of tourism orders in Guangxi during the Spring Festival holiday this year increased by 859% year-on-year.
At the same time, Guangxi's culture and tourism, agriculture, commerce and other departments have made concerted efforts to launch tourism routes and special products to promote the development of tourism, effectively drive the sales of special agricultural products, and further play the leading role of tourism in economic and social development.
Keep working hard to keep the heat on
From January 7th to 10th, Nanning held a special promotion meeting for Nanning cultural tourism in Harbin to promote the "Winter and Spring Tour in Nanning" boutique tourism route, actively attract tourists to Yong, and further deepen the cultural and tourism exchanges and cooperation between Nanning and Harbin. During the promotion meeting, the two sides also signed a strategic framework agreement on cultural and tourism exchanges and cooperation, a cooperation agreement on "exchanging winter and sending tourists to each other", and invited "Northeast Old Railway" and "Nanning Old Friends" to exchange winter.
Since the emergence of the "small sugar orange" hot spot, the Nanning Municipal Bureau of Culture, Radio, Television and Tourism has responded quickly and taken the initiative to actively carry out publicity and promotion work. Wei Na, director of the Nanning Municipal Bureau of Culture, Radio, Television and Tourism, said: "In accordance with the requirements of the Municipal Party Committee and the Municipal Government, we immediately organized tourism associations, travel agencies, and literary and artistic pioneers to go to Harbin, Changchun and other places to carry out cultural tourism promotion in scenic spots, campuses, and business districts. ”
Nanning scenery picture insect creative courtesy of the picture.
In order to thank the people of Northeast China for their warm hospitality to 11 "small sugar oranges" in Guangxi, Nanning responded quickly and arranged 11 trucks with a total of 189 tons of mandarin oranges and sugar oranges to be shipped directly to Harbin and given to local citizens to try. Subsequently, the "Northeast Old Railway" sent 100,000 boxes of high-quality Fuyuan cranberries and 100,000 Wuchang rice gifts, and the north and south sweetly interacted and went in both directions.
The Nanning Municipal Bureau of Culture, Radio, Television and Tourism also set up interactive topics such as "Nanning Old Friends and Northeast Old Railway Go Two-way Travel", "Guangxi Cultural Tourism Group Returns Gifts to the Northeast", "Nanning Old Friends and Northeast Old Iron Exchange Winter" and other interactive topics, and cooperated with the ** platform to carry out live broadcast activities, and launched 20 original tweets and more than 30 short ** with the theme of "exchanging winter" and "winter and spring travel to Nanning", which were fully publicized in the new ** matrix. In less than 10 days, Nanning Cultural Tourism Douyin and ** live broadcasts exceeded 100 hours, and achieved good publicity results.
According to statistics, from January 1 to 9, Nanning received 463 domestic tourists460,000 person-times, a year-on-year increase of 3859%, of which, 3 are tourists from the three northeastern provinces80,000 person-times, a year-on-year increase of 11296%。It welcomed 145 tour groups from Vietnam and China's three provinces of Beijing, Shanghai, Guangzhou, Sichuan and Northeast China, achieving tourism revenue of 34700 million yuan, a year-on-year increase of 8128%。
Government-enterprise linkage reaps practical results
Chongzuo City seized the opportunity of "small sugar orange" and "out of the circle" and launched a series of preferential measures to attract tourists.
Chongzuo City organized and carried out the collection of activity planning projects in a timely manner and mobilized cultural and tourism enterprises to participate. On January 4, Chongzuo City announced: 45 A-level scenic spots in the city will be open to tourists from the three northeastern provinces free of charge from January 8 to February 8, and tourists can be free of the first ticket to the scenic spot with their ID cards.
Subsequently, the Chongzuo propaganda department organized the promotion of the preferential measures for the first time, which attracted the attention of the whole network, and the whole matrix report continued to enhance the heat of the topic, attracting more and more tourists to Chongzuo for sightseeing, and the city's tourism market showed a good trend of opening high and going high. On January 8, the first day of the implementation of preferential measures, Detian Transnational Waterfall Scenic Area ushered in the first batch of 600 "Northeast Old Railway", and from January 20th to 26th, the first group of 612 people from Beijing Winter Camp went to Chongzuo to carry out research.
According to statistics, from January 8th to 14th, since the implementation of the preferential policy for tourists in Northeast China, the city's A-level scenic spots have received more than 60,000 tourists, including nearly 8,000 tourists from Northeast China. In order to do a good job in the tourism reception during the Spring Festival holiday, the Chongzuo Municipal Party Committee and the Municipal Government have also set up a tourism reception work headquarters to make every effort to ensure the holiday tourism service.
Zhang Xuekui, director of the Chongzuo Municipal Bureau of Culture and Tourism, said that the key to Chongzuo's "pouring wealth" lies in the cooperation and coordination of all departments in the city to do a good job in ensuring tourism services and strengthening information release and marketing promotion. (Author: China Tourism News Kuang Weinan; Editor: Song Yuqiu).