At the beginning of the Year of the Dragon, the new energy vehicle market ushered in an unprecedented battle. BYD, Changan Qiyuan, Nezha Automobile, SAIC-GM-Wuling and many other car companies have officially announced big price cuts, among which BYD is the first to reduce the starting price of its Qin plus Glory Edition and Destroyer 05 Glory Edition to 7980,000 yuan, shouting the slogan of "electricity is lower than oil". This move quickly attracted market attention, and related topics also appeared on the hot search list.
It is understood that the sales consultant of a new energy vehicle brand said that 7The 980,000 yuan model has a large number of inquiries and a lot of orders. However, in the face of this sudden wave of price cuts, consumers' reactions have been mixed. Some consumers said that they would actively consider buying new energy vehicles, believing that it is very cost-effective to buy them now; Others are waiting and seeing, hoping that the market will stabilize further before making a decision.
Industry insiders pointed out that the new energy vehicle market is undergoing a profound change. With the continuous progress of technology and the continuous reduction of costs, the first quality of new energy vehicles has become closer and closer to or even lower than that of traditional fuel vehicles. In this war, car companies have to adopt more aggressive pricing strategies in order to seize market share. However, this kind of first-class war is not a long-term solution, and car companies also need to make efforts to provide consumers with first-class value and high-quality experience products.
It is worth noting that in this first battle, not only new energy vehicle companies actively participated in the war, but also some joint venture fuel vehicle companies began to follow up with price reductions. Beijing Hyundai announced a price reduction for its A-class sedan Elantra**, with a minimum of 7580,000 yuan, compared with the previous 9The starting price of 980,000 yuan has dropped by 240,000 yuan. This kind of price reduction is very rare in the traditional fuel vehicle market.
However, there is no consensus on the prospects and impact of this war. There is a view that the first battle will promote the further popularization and development of the new energy vehicle market; While others believe that the ** war may cause some car companies to fall into trouble or even withdraw from the market. In addition, consumers' views on the ** war are also different. Some consumers think that it is very cost-effective to buy new energy vehicles now; While other consumers are worried that the first-class war will affect product quality and after-sales service.
In general, car companies in the Year of the Dragon have cut prices significantly"Electricity is lower than oil"It has become an indisputable fact that the era has officially arrived. However, what kind of impact will this ** war bring? How should consumers choose? These issues still require further observation and reflection. In this process, car companies need to pay more attention to the improvement of product quality and after-sales service; Consumers need to look at the problem more rationally and make choices according to their actual needs.
This article is from: Hot Letters.