Recently, Rolls-Royce released its global sales data for 2023, and amazingly, sales reached 6,032 units, an increase of 11 units over the same period last year, setting a new sales record for the brand in 119 years. This achievement is inseparable from Internet celebrities around the world, especially in China, who have become loyal owners of Rolls-Royce and promoted the prosperity of the luxury car market.
The Rolls-Royce brand is in the spotlight around the world, with North America and China becoming its main sales markets. Chinese Internet celebrities, such as Crazy Brother Yang and Simba, have become loyal owners of Rolls-Royce with their huge influence and high net income. According to the data, in 2023, the net income of Crazy Brother Yang, Simba, and Li Jiaqi will exceed 3.2 billion yuan, 3 billion yuan, and 2.2 billion yuan respectively, which makes buying a Rolls-Royce worth tens of millions a decision that can be made between a nod and a nod for them.
Rolls-Royce luxury cars have not only become a status symbol for these influencers, but also one of the symbols of their success. Fueled by the influencer economy, Rolls-Royce's Cullinan became the most popular model, followed by Gust and Phantom. In addition, Rolls-Royce's first pure electric sedan, the Shining, has been launched, and it is expected to become a sought-after item among Internet celebrities.
However, there are also those who disagree. Wang Sicong, a well-known entrepreneur, has already said that the brand will not buy Rolls-Royce anymore, and the incident of an Internet celebrity endorsing Rolls-Royce has also caused negative reactions. In addition, Wang Jianlin, chairman of Wanda Group, said that he would personally take the lead, and all the vice presidents above were replaced by Hongqi cars, which also triggered people's reflection on luxury consumption.
The crazy purchase of Rolls-Royce by Internet celebrities has triggered society's thinking about luxury consumption and wealth display. This phenomenon not only highlights the wealth gap in society, but also raises questions about the consumption of luxury goods. For Internet celebrities, it is easy to make money, but how to correctly handle wealth and social image is also a problem that needs to be pondered.