5 Mao 3 watched 1 live broadcast New sponsors entered the stadium, and the 20 year old Chinese Super

Mondo Sports Updated on 2024-02-28

Text|Lin Yuan. Chinese football needs to keep up with the development trend of world football, be brave after shame, be reborn from the ashes, and create a truly powerful Chinese Super League with a healthy and upward new style. ”

As the 2024 season of the Chinese Super League is about to start, Lang Xiaonong, the former director of the League Department of the Chinese Football Association, is full of deep meaning, and it also makes the industry begin to look forward to the start of the Chinese Super League "on base" and maintain the upward trend of bottoming out.

Fans "go home".

When the Chinese referee team enforced the Asian Cup final, Shandong Taishan defeated Kawasaki Frontale in the away battle to advance to the top 8 of the AFC Champions League, all kinds of signs indicate that this year's Chinese Super League is indeed a little "different".

Before the start of the first round of the 2024 Chinese Super League, the craze of "I'm crazy about tickets" is surging again, and in the social circle, the sharing of annual tickets and "tickets" has become a hot topic, conveying the fanaticism and expectations of fans.

It's not that the Premier League looks down on it, but the Super League is more cost-effective. In fact, in the 2023 season of full normalization, the ** of the ball market has already soared. Almost all of the 16 Chinese Super League club annual tickets were sold out in seconds, and most of the scattered tickets were hard to find. Despite this, the supply of additional seats in stadiums such as Phoenix Mountain Park is still in short supply, and the "Beijing-Shanghai Battle" has welcomed 52,500 people to cheer.

When the chorus of Chengdu Rongcheng fans became a "reserved program", the ball game became a "concert" and other emerging new ways of playing continued to fission in the green field. The 4.76 million ticket-holding fans released their pent-up enthusiasm with enthusiastic drumbeats and high shouts, which also triggered the sleeping memories in the hearts of countless fans.

Many old fans sighed, "It is not only the gold medal ball market that has returned, but also the youth of the past."

In the offseason, each team started a "battle to grab people" and strengthened the lineup. Shandong Taishan introduced Kaza and Zeka from the K League, and recruited strong reinforcements such as Gao Zhunyi, Bi Jinhao, and Peng Xinli; Shanghai Shenhua successfully brought together 7 international players and 5 foreign aids, and Chengdu Rongcheng successfully "intercepted" Wei Shihao, making the team's "Internet celebrity" physique to a higher ......levelThe Chinese Super League team, which is constantly recruiting, has outlined a blueprint for the competition among the heroes.

For the new season's AFC Champions League seats, Fan Zhiyi "General Fan" is optimistic about Shandong Taishan, Shanghai Shuangxiong, Tianjin Jinmen Tigers and Zhejiang team, which is also the list of championship contenders in the mind of the Asian footballer.

However, the competitive landscape of the league may usher in new challengers, making the championship situation more and more confusing.

The teams of the Chinese Super League are ready to goSource: Club official, Liu Yan.

As a brother club of Manchester City, Shenzhen Xinpeng City has attracted much attention from the industry.

The top league is undoubtedly the comfort zone of City Football Group, the investor of Shenzhen Xinpeng City, which brings overseas talent and rich experience to this new Shenzhen team, as well as a number of local rookies. Baihelam Abduwaili won the China U21 Golden Boy Award yesterday and is a rising star in the Chinese Super League. Guoan striker Zhang Yuning's younger brother, goalkeeper Zhang Yuquan is also in the team, and the "famous scene" of the brothers competing together is worth looking forward to.

In addition, with the overtaking of Qingdao West Coast, three Shandong teams were ushered in for the first time on the stage of China's top football league, and two Qingdao teams were present for the first time, which made Qingdao new and old fans the happiest group.

The derby has always been an important cultural symbol in the world of football. When teams from the same city or province compete against each other, the intensity and storytelling of the game are often multiplied. The new season's "Qingdao Derby" will undoubtedly bring fans the passion of the world's beer city, and at the same time, it will also make the business card of Shandong football more shining.

As Fan Zhiyi said, "Players must be loyal to the team, and they must use unlimited fighting spirit to win every game for their city and team." The players on the pitch just do what you have to do and give it their all to defend the honour of the club."

In the gold medal ball market, the team, the fans, the stadium and the city are indispensable. "Fans" are not ambiguous identities, and each fan bears a unique urban imprint. The home team's push for the top is a fundamental factor that fans can continue to be optimistic about the Chinese Super League. The hardware conditions of the stadium and the cultural atmosphere of the city will attract more fans to participate and jointly create a football ecology full of love.

League valuation fix.

The club relies on its own hematopoietic ability.

The emperor of football" Beckenbauer once said: "It is not football that rolls on the green field, but **." This sentence is still relevant in today's Chinese football world. There are nearly 200 million fans in China, and nearly 90% of them have been following the league for more than five years.

2024 is not only the foundation year of the professionalization of Chinese football, but also a big year for brand sports marketing.

So far, six sponsors have been finalized for the 2024 Chinese Super League, specifically: official title sponsor China Resources C'estbon, official strategic partner Nike and China Mobile Migu, official partner EA Sports FC, and official sponsor Chevron Lubricants and Pot Ring Food Exchange. The official partners are CCTV Sports, Migu** and Migu TV Color, and the official ** cooperation agency is IC Photo.

Among them, China Resources C'estbon took over from Ping An of China and became the highest-level title sponsor of the Chinese Super League in the new season. It is understood that the two sides signed a contract for three seasons, and the armbands of the first team of the Chinese Super League clubs have been printed with the "Cestbon" logo.

The title of Cestbon comes at the right time, bringing hope to Chinese football, and also reflects Cestbon's recognition of the value of the Chinese Super League and the hope for the purchasing power of fans.

Source: Cestbon.

The development of the Chinese Super League is inseparable from enterprises with a high sense of social responsibility. Ping An is currently the longest-serving company in the history of China's highest-level professional football league. Whether this record can be broken will be seen by the industry.

On the other hand, recently, Henan Dukang, who is "thirty years old", has become the first team to talk about title sponsors after the implementation of the new policy, laying a solid foundation for the development of the next decade.

It is worth noting that many clubs have also finalized diversified cooperation with wine companies and dairy companies, Shandong Taishan hand in hand with Baotu Spring Liquor, Zhejiang team continues to join hands with Tsingtao Beer, Henan Dukang and Beijing Guoan will respectively carry out new actions with dairy enterprises Huahuaniu and Yili in the new season.

It is undeniable that there is also fierce competition between clubs at the level of attracting investment. However, in recent years, teams have paid more attention to the cultivation of football culture and the development of the fan market. The popularity of the "Parent-Child Annual Pass" has expanded the fan base of families and the next generation, laying the foundation for the inheritance of home culture and the construction of a century-old club.

The league's title sponsor "boots landing" and the club's open title are expected to orient the commercial value of the development of China's professional football league in the future, and realize the two-way travel between the league, the city and various industries. The two complement each other and form a virtuous circle. This is also the proper meaning of the Chinese Super League in the new era of "seeking hope in competition".

Source: Chevron.

League copyright tends to be rational.

A super-class feast is expected.

As a highly topical head IP, the copyright value of the Chinese Super League remains rational in the new season. It is reported that China Mobile Migu will broadcast the Chinese Super League from the 2024 season, and the two sides will cooperate until the 2028 season.

Some fans calculated an account and used the early bird discount to buy the Migu Super League season package, which is equivalent to watching a game for only 053 yuan.

In the new season of the Chinese Super League, Zhan Jun, Huang Jianxiang and other celebrities will sit in Migu** to inject more passion into the game. Fans also have the option to switch to the "hometown dialect" commentary to gain a unique sense of belonging.

China Mobile Migu will use 8K OB trucks that meet the highest standards of the IOC's OBS Class A OB trucks, and use ultra-high-definition 8K broadcast technology, combined with China Mobile's 5G transmission, to present fans with a true 8K ultra-high frame rate 120P Super League debut. At the same time, in order to meet the needs of fans for mobile viewing, China Mobile Migu has launched a new experience of watching the game on a vertical screen, and innovative technologies such as 4K, HDR, AI, and naked-eye 3D will also help fans immerse themselves in the game.

Looking at the overall situation, Chinese football is getting rid of the haze and returning to the upward channel after the anti-gambling and anti-crime campaign. The deep reflection and adjustment within the industry, as well as the positive changes in the external environment of the market, are jointly promoting the acceleration of the benign development of Chinese football.

Robin Li once said that it was those who persisted in surviving the cold winter that made the "best decade" of Internet development.

There are no shortcuts in professional football. The current buyer's market forces the league and club to improve the quality of soft power, improve the quality of products and services at a higher level, and give back to fans for wonderful events and membership rights.

In the past few years, the slogan of the Chinese Super League has changed from "igniting the hearts of 100 million people" and "rejuvenating the debut" to "creating a new future together" and "competing for the future with love" - only by awakening and igniting the hearts of players and hundreds of millions of fans can we make a new debut, and then we can better create and compete for a new future.

New season, new look, race for the future. A healthier, more dynamic and more competitive Chinese Super League is attracting the attention of fans and the market, rekindling their love for the game. And this surging love will continue to converge and build the most solid value foundation of the Chinese Super League.

After 30 years of professionalism in Chinese football, what kind of answer will the top IP deliver in the new season? The answer is still to be found on the green field.

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