Kunpeng Project
1996 calendar sales soared 600! Why are young people collectively nostalgic? The reason for the surge in trading volume is revealed.
The best-selling in 1996, why do teenagers have a sense of "nostalgia"? Turnover soared by 600%!
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The 1996 Gregorian calendar was significantly larger**.
It will open in 2024, and many netizens are surprised to find that this year's perpetual calendar is so similar to the one in '96!
At some of the major second-hand sites, many teenagers like to buy the 1996 edition of the U.S. Congressional Calendar.
Only 49 yuan a piece. Subsequently, ** increased by more than 30 times, and sales gradually increased, forming a trend of "buying old calendars in the New Year"!
2024 is the same as 1996.
Xinhua Vision published an article saying that 2024 and 1996 are both leap years, and both are Mondays, so the Gregorian calendar of this year is the same as 1996.
Compare 1996 vs 2024.
Some** sorted out the calendars of 1996 and 2014 and found that although the lunar calendar and the lunar calendar are not exactly the same, they are strikingly similar. For example, February 10 is 2024 and February 19 is 1996.
If we compare the 1996 lunar calendar with the 2024 lunar calendar, we will see that there are significant similarities between the two. Although the lunar calendar is different, the monthly calendar remains the same, and netizens have had a heated discussion about it and have expressed their feelings:"What a wonderful connection! ";"Such a rare opportunity is truly unforgettable. ""Such a rare accident is truly unforgettable. "The first two years are rare and unforgettable.
Even many netizens born in 1996 can't help but feel that time flies"Time flies, and in 1996, I was just an ignorant freshman";"It was like when I was in a spaceship";"Looking back now, it's been 28 years, and I really don't want to grow up. "
Because of this uniqueness"Time overlaps", so everyone is snapping up the old calendar from 1996.
Beijing** said that due to the huge database of "Xianyu", since January 11, six times as many old wall calendars as in 1996 have been turned over, and the trading volume has also hit a record high.
The 1996 calendar was a big hit, 35 yuan a piece, 300 yuan a piece.
Not so long ago, on a network**, a lot of keywords with questions appeared, such as:"1996 Gregorian calendar"、"96 Gregorian calendar"and so on, they are all the hottest topics.
The data shows that since 1996, wall calendars, wall calendars and other commemorative items that have been loved by the public, such as the 1996 desk calendar, desk calendar, etc.
Some businessmen took advantage of this opportunity to launch 96 editions of classic wall calendars, ranging from 35 to 45 yuan each.
There are also merchants who will make them into books to sell, ranging from 100 to 300. Plus, the full 2021 Annual Pick & Update** is only $350。
We conducted a random sample of various merchants in various second-hand trading venues and obtained sales information on old desk calendars. A seller, who did not want to be named, revealed that most of the people who are willing to spend 35 yuan on a calendar want to keep this precious gift as a souvenir or as a special gift for friends after 1996.
The seller said: "Some people think that such a ** is very different, but there are still people who are willing to pay." "I know a couple of special birthdays who will buy this. In addition, there are individual companies that have been successful. The seller also said that if people were willing to spend $300 or more on a set of 1996 calendars, they would likely get extra money from the game. He said:"Most people don't specialize in collecting these things, they just want to make some money out of them. "He said:"At present, I only **set**, not **single piece. That's some people make money," the seller said to us, "and they'll buy it all and split it up**." It is said that the sales of wall calendars are very good, and some wall calendars are sold for 35 to 50 yuan. The average for a full set of calendars** is $200.
Some people are willing to spend 300 yuan on a complete, chic and unique calendar. In this way, it seems that everyone is in fashion, which may not have been common in the past, but after all, it is spring, and there is still a lot to think about. A lot of people don't realize it. Some people want to sell, some people want to buy.
As far as the current mainstream ** is concerned, the sale of old wall calendars has become a never-ending industry. Some people like to buy a wall calendar that has a special meaning to them. However, when the public realised that the 1996 calendar was truly unique, the campaign intensified.
In fact, some dated stamps, banknotes and yellowed books will appreciate in value over time. Similarly, there has been an increase in the value of calendars over the age of 20. There were still such almanacs in this era, which shows how difficult it was to collect and how much manpower and material resources were consumed.
As for those expensive old calendars, they are not much different from real works of art. In a market economy, the quality of commodities is determined by supply and demand, and no matter how high it is, it is meaningful;
Otherwise, no matter how high it is, no one will buy it. Therefore, for some sellers' price gouging, it is actually a kind of discrimination, a kind of inspection, but it is actually wrong.
First of all, the schedule is not mandatory. The most typical example of this is a standard device on mobile phones today. Second, under the condition of fairness, knowledge and voluntariness, there is no need for buyers and sellers to force buyers and sellers under the current market conditions. Even if it needs to be replaced for some reason, consumers can buy a brand new one in 2024.
In an open market environment, the intentions of the participants are the same, which is also the most basic and realistic situation. The seller is driven by profit, and the buyer is influenced by emotions and the past. The two are not contradictory, on the contrary, they can complement each other, thus achieving a win-win situation. We should respect this system and maintain a free and fair order.
The memory of a group of people in 1996.
The events of 1996 are memorable. In the NBA, Kobe Bryant Jr. was just a rookie; And Tom Cruise's ** work "Mission Impossible" also received a huge box office, earning a staggering 4700 million yuan.
In addition, many good movies were released in 1996. In China, three classic Hong Kong films, "Crazy Boy", will be released soon; In the same year, box office masterpieces such as "Police Story 4 - Simple Mission" directed by Jackie Chan, "God of Food" directed by Stephen Chow, and "Ouchi's Secret Agent Zero Shot" also gained a lot that year.
In the Chinese music scene, he released a famous work "Understand You" in 1996, which has won praise and love from many music fans since its release.
When it comes to homesickness, it reminds us of the past. Classic movies, classical works, and items that we remember together are all precious memories of our childhood.
The warmth of such collective memories has a strong emotional meaning, especially for today's young people, who live in an era of rapid development of electronic technology, and have developed the habit of using modern digital goods such as smartphones and smart bracelets to check the date and time, so there is no need to put too much emphasis on paper calendars"Practical and friendly"。However, a paper calendar can bring back memories of the good old days and the bygone years.
The reason why the 1996 calendar can sell so well on second-hand trading platforms such as Xianyu is that it contains a huge sentimental value.
Whether it is an antique or a one-of-a-kind rare treasure, as long as the time is right, it will reappear, attract people's attention and become the hottest topic of the moment. Therefore, how to apply emotional value in business operations is an important issue that entrepreneurs must think about.
Conclusion. Speaking of which, you may be wondering why the paper "perpetual calendar" has not been replaced by the ubiquitous electronic "perpetual calendar".
In fact, many people still retain the custom of buying paper calendars during the Spring Festival. I prefer to mark my schedule rather than use a computer.
"While using an electronic calendar is incomparably more convenient, a paper perpetual calendar can still bring a special feeling, it can make you feel the vicissitudes of time, from fresh to yellowed to thinner," one student said.
This is the most important thing of the year and a testimony of our life experiences. In this digital world, people's pace of life is so fast, a high-quality paper calendar can allow you to better grasp the pace of your life and better appreciate the meaning of life.
What a calendar really does is remind you of every day of the year, and in fact, there's so much more to calendars than that.
This method not only evokes memories of time, but also conveys rich connotations and emotions in a variety of forms while retaining its most fundamental function.
By the end of the year, the old wall calendars were gradually reduced with the reduction of paper, and the 2014 edition was back in fashion, marking the contradiction between reality and memory after 28 years.
Although this may not have been common before, it also provides a new way of thinking because of the limited provenance of the old calendar. Celebrating the new year with the old year is a reflection and examination of the past, as well as a review of the different values of today's society. No one can foresee the future, but we can look to the future.