In 1996, the calendar was on sale, and the transaction volume skyrocketed by 600, why did young people collectively feel nostalgic?
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Crazy 1996 calendar.
With the unveiling of 2024, many netizens were surprised to find that the memorable 2024 calendar mirrors the cherished 1996 calendar!
On major second-hand retail platforms, the classic recreation of the 1996 Kong Yiji Almanac has become a favorite of most young consumers.
**, which is only 49 yuan per copy, has increased 30 times in an instant, and the transaction volume has gradually increased, triggering an unprecedented amount"Buy old calendars and celebrate the festive season"The frenzy!
The 2024 calendar is exactly the same as the 1996 calendar.
An article published by Xinhua Vision noted that both 2024 and 1996 are leap years, and that the week on New Year's Day in both years falls on Monday, suggesting that this year's Gregorian calendar days are exactly the same as those in 1996.
Comparison of the 1996 Gregorian calendar with the year 2024.
An analysis of the calendars for 1996 and 2024 found that while the lunar calendars of the two years were not the same, the Gregorian calendars were surprisingly consistent. For example, the Chinese New Year in 2024 is set on the 10th day of February, while the Spring Festival in 1996 is set on February 19.
Comparing the 1996 Gregorian calendar and the 2024 lunar calendar, the similarities between the two are remarkable. Despite the differences between the lunar calendars, the fact that the lunar calendars are the same has caused a lot of discussion among netizens, who have expressed their surprise:"What a wonderful correlation! "；"Such a rare coincidence is truly unforgettable. Such a rare coincidence is truly unforgettable, when will we find another vintage like this? It is a very rare year, but it is also a very memorable year.
There are even many netizens born in 1996 who have to lament the ruthlessness of time:"Time flies, and in 1996 I was an ignorant freshman"；"This experience was like experiencing a time travel"；"Looking back, 28 years have passed, and I really don't want to grow up"。
This unique"Time overlaps"The phenomenon sparked a frenzy to buy old calendars from 1996.
The Beijing News wrote that since January 11, through the information of the Xianyu platform database, the search volume of the old calendar in 1996 has reached 600% some time ago, and its transaction volume has also set a new record.
The old calendar from 1996 has become a luxury, selling for 35 yuan a page and more than 300 yuan for a book.
Some time ago, the reporter found on the second-hand trading platform, such as"1996 wall calendar"、"'96 wall calendar"and other query terms have become popular search terms.
According to relevant information, many calendars, wall calendars and other souvenirs that were used and placed for many years in 1996 flooded the market, and received great attention and popularity from consumers.
Some sellers have taken the opportunity to opt for a classic 1996 wall calendar"Pagination sales"The form of tear-up sales, each pagination is between $35 and $45.
Other sellers have calendars in the form of whole books, ranging from more than 100 yuan to more than 300 yuan. Meanwhile, a complete set of tear-up calendars for the latest edition of the 2024 calendar, which also sells well**RMB 3$5.
In a random survey of sellers on different second-hand platforms, we learned about the specifics of the sale of old wall calendars. According to one seller, who asked not to be named, the people who are willing to pay 35 yuan for a wall calendar are mainly people born in 1996 who want to collect this precious souvenir in this way or give it to a friend on their birthday as a special gift.
The salesman said:"Some people will feel that the difference is too big, but in fact, some people are still willing to pay for it. As far as I know, some people will buy it as a special birthday gift. There are also individual cases of successful transactions. The salesman also revealed that consumers who were willing to spend more than 300 yuan or more on a full 1996 calendar were not motivated by genuine nostalgia, but were more inclined to get additional benefits from the gaming mentality. He expressed his opinion:"Most of these people are not true collectors, they mainly want to profit from the price difference. He said:"Now, I can only offer deals on the entire book calendar, no longer a single calendar. Someone makes money this way,"He explained"They buy the whole book and divide it into individual copies**. These people claim that these wall calendars are selling very well, some for 35 yuan, and some dealers for 50 yuan. The average selling price for an entire calendar is around $200.
Some people are willing to spend $300 on a calendar that is intact, uniquely designed, and personalized. At this stage, it seems that everyone is blindly following the trend, which may not have been common in the past, but since it is only early spring, there is still a lot of room for thought. There are a lot of people who don't realize the business opportunities. One is willing to sell, the other is willing to buy.
Objectively speaking, according to the mainstream **, the sale of antique calendars is a traditional industry that has never been interrupted. Not only do these calendars have a certain historical and cultural value, but some people also like to buy calendars for years that have special meaning to them. However, when the public realized the uniqueness of the 1996 calendar, their enthusiasm for the event was even higher.
In fact, items such as older stamps, old currency, and yellowed books tend to grow by age*** Similarly, calendars from more than 20 years ago are likely to appreciate in value. The fact that the calendars of that period have survived to this day is a testament to the difficulty of collecting them, as well as the amount of effort and money that had to be invested.
As for the higher antique calendar, its value is not fundamentally different from the so-called works of art. The transaction value in the market economy is based on supply and demand, if someone is willing to buy something, then no matter how high or low, it is worth this price;
On the contrary, if no one is interested in them, then there is no point in even ** being expensive. Therefore, it is really inappropriate to discriminate against or harshly criticize the practice of certain sellers*** old wall calendars.
First of all, calendars are not a necessity of life. The electronic calendar, which has become standard on modern mobile phones, is a prime example. Second, under the current market conditions, there is no excuse for forced buying and selling, as long as buyers and sellers conduct open and transparent transactions on a fair, informed and voluntary basis. What's more, consumers have the option to purchase a brand new 2024 calendar even if they need to replace it with a new calendar for some reason.
Bidding on the open market, two-way desire for harmony, is precisely the most primitive and real state of the market. The seller's main consideration is profit, while the buyer's orientation is emotion and memories of the past, these two needs are not contradictory, on the contrary, they can promote each other and achieve a win-win situation. We must respect this market mechanism and defend a free and fair business environment.
Collective memory of 1996.
Let's go back to 1996, when what happened that year made a big impression. At the time, the young and promising Kobe Bryant had just entered the NBA; On the other hand, the first Mission: Impossible, starring Tom Cruise, was also released in the year and created more than 4A staggering $5.7 billion in global box office receipts.
1996 was also the year many classics were released. In terms of the domestic market, the Hong Kong first-class series of movies "Crazy Boy" was released during this period; In addition, box office hits such as Jackie Chan's "Police Story 4: Simple Mission", Stephen Chow's "God of Food" and "Detective Zero" also attracted a large audience in the same year.
As far as the Chinese music scene is concerned, Man Wenjun released his classic in 1996, the well-known "Understand You", which has been sung and loved by a wide range of listeners.
When discussing nostalgia, we tend to be nostalgic for the good old days. Old family movies, timeless classic songs, and things full of collective memories make up the hallmarks of our cherished childhood.
The warm images created by these collective memories have great emotional value, especially for contemporary young people living in the era of rapid development of electronic technology, who have become accustomed to using modern digital products such as smartphones and smart bracelets to check the date and time, so for paper desk calendars"Easy to use"The functional requirements are not high. However, it can help people look back on the bygone years and reminisce about the good old days.
As a result, the 1996 calendar's booming sales on second-hand trading platforms such as Xianyu relied more on this immeasurable sentimental value.
Whether it's a vintage antique or a one-of-a-kind, limited-edition collectible, it can become a hot topic in today's society in no time if it's rediscovered at the right time and given the right attention. Therefore, how to accurately tap the emotional value in the business economy is undoubtedly an important issue that many entrepreneurs should think about deeply.
Conclusion. Reading this, you may ask, electronic calendars are everywhere in our daily lives, why haven't paper calendars been replaced?
In fact, many people still maintain the tradition of buying a physical calendar every New Year's Day. For those who prefer to write on paper, drawing and marking on a calendar is more convenient than recording with an electronic device.
One student said:"While digital calendars offer indisputable advantages in terms of convenience, paper calendars offer a more unique experience, allowing us to truly feel the passage of time, from the initial freshness, to the gradual yellowing, to the last page as thin as a cicada's wings.
This calendar deeply remembers all the important moments and is also a testimony of our life experiences. "In the digital wave and fast-paced life, choosing a good paper calendar is an excellent way to control the pace of life and think about the meaning of life.
The current function of the calendar is to remind us of the changes of the years, but it does much more than that.
More than just a tool to remind us of the passage of time, its deeper meaning lies in the fact that it carries a wealth of information and deep emotions through words, images and other forms while maintaining practicality.
At the end of each year, old calendars come to the end of their lives as the number of pages decreases, but now, in 2014, they are back in vogue, a spark of utility and commemoration after 28 long years.
Due to the limitations of the stock of old wall calendars, this phenomenon may not seem to show a trend of mass popularity in the short term, but it has inspired us to explore a new path. Welcoming the new year with an old wall calendar is not only a summary and reminiscence of the bygone years, but also a microcosm of the diverse values of today's society. No one can predict the future, but we can always look back on history.