Controversy Project
New Oriental in 21 years, in order to cooperate with the double reduction policy. Announced the withdrawal from the mainland's compulsory education stage and subject training market. As a result, a large number of employees left and were forced to switch to the field of live broadcasting.
After Dong Yuhui became popular, New Oriental also gained a firm foothold in the field of live broadcasting。New Oriental, which has gradually stabilized, has released the "Homing Plan" again, hoping that the companions who left at the beginning can come back.
Dong Yuhui was even in the live broadcast room, spilling tears on the scene。When we feel that New Oriental has a human touch and has developed and never forgotten its old partners, there is actually a signal that cannot be ignored.
New Oriental has always had a good reputation, but no matter what, this is a company with the purpose of making profits. Recruiting the original teachers back, in the field of live broadcasting, there will definitely not be so many people.
If you want to develop a new track of cultural tourism, the teachers don't seem to be right. When these old employees come back, the most reasonable place to go is to start teaching and training again.
However, after the double reduction, many education and training industries are in a state of stagnation or even bankruptcy. As a big man in the industry, it is impossible for New Oriental not to know the way.
Therefore, this time New Oriental's "homing plan" seems to be nostalgic for the old, but in fact, there is a new trend in the field of education and training。In the future, parents will not have to be so difficult to tutor their students.
New Oriental recalls the confidence of former employeesThe Ministry of Education issued a draft of the Regulations on the Administration of Off-campus Trainingto solicit opinions from the whole society.
It is clear that off-campus training is no longer a one-size-fits-all model. It is a more formal training institution with conditions and thresholds, so New Oriental has this wave of operations.
Off-campus training, redefined. What started out as pressure from students and parents was later defined as a useful supplement to schooling. Therefore, as long as it is formal, it is possible to continue training.
New Oriental will naturally not let go of missing this trend, as a former boss in the field of education and training, it has survived the cold winter. With this wave, it is very possible for the king to return again.
According to the draft, in the future, as long as the education and training industry is formal and the training teachers have relevant qualifications and strength, they can open classes. However, teachers in schools are still not allowed to become training teachers in education and training institutions, and they can only choose one of the two. Why, then, did this change occur suddenly?
There are two main reasons for this change. One of them is the parents' obsession with their students' learning. In recent years, illegal training courses, even if they have been cracked down, have always existed, and they have become more and more hidden, and the cost has become higher and higher.
This is mainly because the needs of parents have always been there, and not only have not had the effect of reducing the burdenOn the contrary, because of the gap between the rich and the poor, the achievement boundary between students has widened.
This is not the original intention, therefore, the formalization and benefit of education and training institutions is an inevitable trend。Instead of hiding and hiding, it is better to adjust the formality of tutoring, control the market**, and be more friendly to parents and students.
On the other hand, there is the issue of employment。In the past two years, it has been difficult for normal students to find employment. There are more and more graduates, but there are fewer and fewer jobs.
If education and training institutions can return to our field of vision, they will solve a large part of the employment problem。New Oriental's action this time also proves this.
There are also many small training institutions, each training institution, which can solve the employment problem of about 10 people。Not only training teachers, managers, teaching teachers, etc., can provide many positions, cleaning, security is also among them.
Therefore, there is an inevitable trend in doing so, and New Oriental's nostalgia this time is also a preparation for a commercial return。Parents, you can adjust your mentality, and formal but beneficial training institutions will be the norm in the future.
Today's topic: What do you think about this?
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