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In the past few decades, "promotion and wealth" has been the mainstream value of the entire society, and even the only value and pursuit.
As times change, some things are changing. Some situations can be quantified through data, such as GDP per capita, $1,000, $3,000, $5,000, $10,000, $300,000, ......Behind these per capita GDP scales, behind each scale leap has triggered changes in the deep-seated values and goals of society.
When $1,000 is the pursuit of "have-not", when $3,000 begins to break through the "choice", when $5,000 pursues "quality", when $10,000 begins to enter "diversification", when $30,000 may enter the "return to Pu".
Take drinks as an example, $1,000 is enough with a bottle of iced tea, $3,000 may require juice, and $10,000 starts with milk tea, coffee, kung fu tea, freshly squeezed ......
The process of economic data change has prompted a change in people's values, bringing countless business opportunities.
Why is it that when China's per capita GDP exceeds 10,000 US dollars, the pursuit of diversified values will inevitably enter a new normal? According to the world's purchasing power parity terms, China's per capita GDP in 2023 will already exceed 20,000 US dollars. It is close to surpassing some of the old and medium-developed countries in Europe.
Europe has long entered a multi-value society, and we cannot understand the Greens, the White Left, LGBT, minorities, performance art, vegetarianism, ......A society full of all kinds of buffs, a society where even gender can be sorted out in more than a hundred situations, and some situations may also become situations that we will face in the future.
Diversity can sometimes really mean disagreement, tearing, moving toward negative ......This issue is too complex to discuss. Focusing on the mainstream values and beliefs about "promotion and wealth", it seems that it is slowly disintegrating.
Now, you will find that compared with the previous pursuit of "promotion and wealth", many people around you have chosen to "lie flat", and what you think is lying flat may just be a new way of living. For example:
About "promotion".
Within the system, there is a large group of people who no longer pursue so-called promotions, or even "do not want to be promoted, refuse to be promoted", on the grounds that they do not have to bear management responsibilities and risks. As a manager, there are many things, high pressure, small income gap, and poor cost performance.
Outside the system, "Don't talk about feelings, hurt money!" Or "young people no longer eat the pie of painting, PUA", the often heard post-95 and post-00 rectification of the field, in fact, from the side: in the past, the use of "promotion" such an expectation, as a means of management, is slowly weakening and failing.
About "getting rich".
I think there are two things to look at at this point, first of all, people are no longer so keen on those who need to pay hard to "get rich". Many people would rather have less money but live an easy life; Money can be less, but it should be close to home; Money can be less, but if it's my hobby; The money can be less, but it can take care of the baby's ......
More and more people believe that it is difficult to make a fortune by working in this life; Or they feel that it is difficult to make a fortune in their industry; If you need to take a huge risk to get rich, forget it; If making a fortune requires endless grinding, then forget ......
They only think of one kind of fortune, which is to get rich with the opportunity to pay 20% of the windfall income tax.
From a metaphysical point of view, in the first 20 years of 2024, the social cycle belongs to "earth transportation", so people's pursuit focuses on "physical objects", that is, the pursuit of materials; Entering 2024, the next 20 years belong to the "fire cloud", so it is said that people's pursuit will be biased towards "virtual things"; Corresponding to the spiritual pursuit.
When spiritual pursuit becomes the mainstream of society, the pluralistic values of society will become the new normal. In the past, the targets pursued were: houses, cars, tickets, seats, children, etc., and the whole society was relatively unified.
The goals of the pursuit of multiple values that have already been budding may be transformed into how many mountains you have climbed, how many lakes you have dived, how many places you have visited, how many kinds of food you have eaten, what topics you have broken through in research, what art you have created, how many articles you have published, how many environmental protection you have done, and how many beautiful pictures and ...... you have takenEveryone may have their own pursuits.
It does not mean that you are more successful than others because of your high position and more bank balance, but whether you are successful or not in life and whether you have achieved success in life, and the judgment standard of society is no longer so binary.
Talking about this,I'd like to introduce you to a point of view on wealth calculation:
The classification of wealth can be done in a new way, one is the wealth that you have in private possession, and you can use it completely freely; The other is the public wealth that you don't own but can enjoy freely.
Your total wealth in society = your personal wealth + public wealth you can enjoy.
Your happiness and happiness depend on the total amount of wealth in this formula, not simply on the amount of your personal wealth, if you enjoy a small amount of social wealth, then the total amount of wealth is not necessarily higher than others.
To take an extreme example, if a person has a high amount of personal wealth, but he has no leisure or interest in enjoying public wealth, he has not taken a plane, a high-speed train, a subway, a museum, an art gallery, an exhibition, a public square, a historical artifact, and he does not use city services, safety and security, ......, then the amount of his social public wealth tends to be close to 0.
Someone else's personal wealth may not be large, but the amount of public wealth may be large.
Of course, in this formula, generally speaking, when personal wealth is getting higher and higher, he has more opportunities to enjoy more public wealth. However, the enjoyment of public wealth is closely related to a person's cognitive level, and it is also closely related to the development of his city and its ability to provide public goods.
The above summary is purely personal opinion.
Over the past few decades, the gap between rich and poor has been unbridgeable, despite the vastly different levels of personal wealth. But in terms of public property, no matter which city, even the eighteenth-tier county, the public wealth enjoyed by everyone is growing tremendously.
Many people may not realize that in a society, our real need is not to have more than one room of your own, but when you already have your own room. In fact, most of the living space is closely related to the public space of the city you are in, and the public space of the country where you live.
The wealth accumulated by all public facilities actually belongs to the whole society, for example, Chongqing and Chengdu, which I have been to the most, Chongqing's three-dimensional transportation has been built, Chengdu's subway has been built, each of us can use it at a very low cost, Hongya Cave is bright, everyone who arrives in Chongqing can enjoy it for free. Chengdu Tianfu Art Museum spent hundreds of millions of dollars to build the results, and every visitor to Chengdu can also enjoy its beauty for free.
When the foundation of clothing, food, housing and transportation of the whole society is guaranteed, each city is establishing its own unique positioning. The pursuit of pluralistic values will surely become the new normal of society.
Everyone can find their own wealth equation!
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