Yan Chen (Zhejiang University).
On February 24, former women's football goalkeeper Zhao Lina's live broadcast to raise funds for public welfare projects was questioned, and there were rumors in the live broadcast room that Zhao Lina received endorsements and raised money online was not used for football public welfare projects, but into her own pocket. In this regard, Zhao Lina was emotional, cried bitterly, and angrily denounced "black fans". "Zhao Lina's live crying" quickly appeared on the hot search, attracting the attention of many netizens. On the 25th, Zhao Lina responded with a voice, admitting that "crying in the live broadcast room is like running naked for me", but she is also "slowly learning to accept loneliness, learn to ignore doubts, learn to stick to the original intention, and learn to become a better and more shining warm self".
Regarding Zhao Lina's response, netizens expressed their support, believing that kindness and beauty will never be disappointed. But there are also some people who feel that since Zhao Lina has chosen the road of live broadcasting, she should bear all this, "If you don't broadcast live, no one will scold you" and "If you want to wear a crown, you must bear its weight". Sports ** Li Xuan commented that Zhao Lina "If you really want to eat the food of traffic, then you have to adjust your mentality", "If you want to continue walking, you have to practice hard".
With the rapid development of network technology and the popularity of short platforms, live streaming has gradually become the new favorite of merchants and consumers. Although cyberspace is virtual, the participants in it and their actions have real influence. For well-known public figures, participating in public welfare live streaming not only tests their moral standards and psychological adjustment ability, but also is an important way for them to communicate with the public, convey positive energy and fulfill their social responsibilities.
It is true that public figures are more well-known and socially influential, and often need to withstand more attention and criticism, so they need to be well prepared to withstand pressure. In the face of cold words, although Zhao Lina had a short gaffe, she also tried to regulate her emotions and speak out in time, and responded to doubts with actions. In the more than 1,000-word Weibo article, half of it is an introduction to the "Planet Project Public Welfare Project", and half is the determination to continue to persevere.
However, the contradiction between "public figures" and "** supervision" cannot be used as an excuse for unprovoked incidents, and no one can be the target of attacks by those who slander and slander rumors. Seeing only the surface, but not the inside, and simply blaming the loss of control in the live broadcast room on the victim's ability to resist pressure is not only superficial, but also full of misunderstanding and prejudice against the victim. Putting the blame on the victim, claiming that the victim should adjust his mentality, laughing at the abuser's **, and rationalizing online violence is a naked victim guilt theory. It even glorifies online violence as "wanting to wear a crown" and psychologically manipulates and deceives victims. This argument not only ignores the responsibility of the perpetrator, but also deprives the victim of the sympathy and support it deserves, and it is a secondary injury to the victim.
At the same time, in this case of online violence, we have to look at the traffic mechanism of the platform and the focus of public attention in cyberspace. Zhao Lina revealed in her response** that when she cried in the live broadcast in just ten minutes, more than 10,000 people poured into the live broadcast room, which is in stark contrast to the situation when the number of viewers was only six or seven hundred during her previous public welfare live broadcasts. This huge contrast made her sigh: "Usually when I do live broadcasts of public welfare activities at school, it would be nice if so many people could come." This phenomenon reflects the public's pursuit of hot issues in cyberspace and the relative neglect of public welfare activities.
In April 2023, Zhao Lina ended her 18-year career as an athlete and retired for a year, and the second half of her life continued. Participated in "Riding the Wind 2023" to sing and dance on stage, came to the Women's World Cup as a reporter, learned English and tried to bring the story of the Chinese women's football team to a bigger speech stage, and launched the "Planet Project Public Welfare Project" ......She filled her wings with actions, continued her love for football, and shined for social welfare, but was maliciously speculated by people with prejudices. In this regard, platforms should improve community rules and strengthen supervision and punishment mechanisms; Netizens should improve their personal media literacy, establish correct values, and maintain objectivity and rationality; Content creators should also stick to their original intentions and actively respond to doubts. Only by working together among platforms, audiences, and communicators can we reduce the occurrence of online violence and create a clear, civilized, and harmonious cyberspace.