The underlying logic of the future has changed.
Saw a survey today:
Middle-aged and elderly people began to "rule" the live broadcast room.
This rule is not only the number of people, but also the real gold**, middle-aged and elderly people have not only become the main force of rewarding and brushing rockets, but also the king of goods.
I suddenly realized:
They are the real rich and idle group at the moment
And with the deepening of aging, the number of this group will become larger and larger, and their preferences and consumption habits will profoundly change or even subvert the business logic of all industries.
I'm a bit of an understarter, but someone has already taken the lead.
It is said that these two people have already harvested a wave of uncles and aunts in the live broadcast room, and just by sticking out their tongues and throwing flattering eyes, they can make the elderly group willing to pay tens of millions for rewards.
I can't think of it, I can't think of it at all.
But I've come across other ones in reality:
I used to go to Starbucks after lunch, and every day I could see an old man, staring at the young lady who came and went, and then he was targeted by some girls.
Sometimes it's four, sometimes it's three, every day around him to pour ecstasy soup, say something not light or heavy, coax the old man very happy, the ultimate goal is to get the old man's money, sell something to him, but the old man doesn't look stupid, maybe take what they need.
Why do middle-aged and elderly groups become fragrant and sweet, or even Tang monk meat?
Thought of several reasons:
1. Three major dividends
Demographic structure is the underlying logic, which determines the allocation of assets and also affects consumption habits, and the elderly are the richest group in China and the largest consumer in the future.
China's 60-70 generation of old people is called the ** generation:
Because they have three historic dividends in their lifetime.
The first is to reopen, the second is to join the WTO, and the third is real estate.
Whether it is in politics or business, even if you buy two houses earlier than others, in terms of employment and assets, it is incomparable to other generations.
After eating three historical dividends in my life, I am afraid that there will be no such lucky group in the future.
People aged 45-69 have the most wealth, and there will be more and more of them, and for the sake of it is strictly necessary to say that the peasants are not included here.
This is the economic cycle, especially the post-90s, envy, jealousy and hatred are useless, the post-00s happen to be the grandchildren of these people, and they can inherit this part of the wealth through intergenerational inheritance.
2. Other bonuses
In addition to the predominance of assets, there are other advantages for this generation of seniors.
Timely retirement:
Didn't catch up with the delayed retirement, the average woman is 50 years old, and the man retires at the age of 60.
Technological dividends
The rollout of network infrastructure, the popularization of mobile phones and 5G, so that the elderly also eat the dividends of social networking, in web10 and web2In the 0 era, the threshold is relatively high, all young elites are playing, and there is nothing to do with the elderly.
The popularity of mobile phones and short ** has made the elderly and sinking market groups become the mainstream, and there is no threshold, and you can press your mobile phone.
3. Emotional needs
With the increase of average age, the pressure of the younger generation has increased, and the emotional needs of the elderly who have money and leisure have been paid more and more attention.
In the past, everyone was secretive, but now it can be discussed, such as the square dance chaos.
The reason why many ** can succeed is that they catch the old man's children who are busy with work, unaccompanied, not only shush the cold and ask for warmth, but even accompany them to the hospital, closer than their children, and loot the old man after gaining trust.
Short** is similar, becoming one of the few tools for the elderly to solve their emotional needs.
Conclusion
To sum up:The elderly have money, leisure and demand, and the number of people will increase, which is a covetous market.
Not only has the best action started, but the future business model will also change.
You can make a lot of money by studying the needs of the elderly, studying the preferences of the elderly, and studying the consumption habits of the elderly.
But I'll interject anyway
The education level of this generation of elderly people is generally not high, and the short ** group is muddy and sandyThe future marketing model is expected to be very down-to-earth.
It's sour to think about, I hope to control the boundary, and it's good to do it on the short ** platform.