This article**[People's Daily Online];
Since the Spring Festival, activities such as folk lantern festivals, dragon dance performances, temple fairs, and intangible cultural heritage shows have been in full swing in various places. During the Lantern Festival, there are also many places to hold lantern quizzes, lion dance parades, fireworks displays and other activities, bringing the atmosphere of the New Year to the peak again.
China's consumer market has unleashed its development potential, showing a variety of forms, demonstrating strong consumption momentum and vitality.
The data center of the Ministry of Culture and Tourism recently calculated that domestic tourism during the Spring Festival holiday was 47.4 billion people, the total travel cost of domestic tourists is 63268.7 billion yuan, about 6.83 million inbound and outbound tourists.
During the Spring Festival this year, China's key consumption areas showed a gratifying growth trend. According to the data, the total box office of Spring Festival movies exceeded 8 billion yuan; Cross-border tourism is widely popular, and the number of orders on inbound and outbound travel platforms has exceeded the same period in 2019; The sales of key retail and catering enterprises in the country increased by 8% year-on-year on a comparable basis5%……
The popularity of the consumer market in the Spring Festival this year has played a good role in driving economic growth, effectively promoting the expansion and upgrading of consumption, and laying the foundation for a good start of the economy. Industry experts said.
In order to promote the continuous expansion of consumption and help the sound development of the economy in 2024, various localities have introduced supporting plans and formulated specific policy measures. At the same time, with the continuous emergence of new forms of consumption and the increasing diversification of consumption scenarios, some regions will create diversified and innovative consumption hotspots as an important goal.
Recently, Sichuan Province held the 2024 Provincial Business Work Conference to deploy the implementation of new consumption hotspots in the new year, which will focus on supporting the development of new consumption growth points such as digital consumption, green consumption, and healthy consumption, and tap new consumption growth points such as smart homes and domestic "trendy products", develop e-commerce, formulate policies and measures to promote the healthy and standardized development of the platform economy, and build a 100-billion-level live broadcast e-commerce industry.
Supporting the development of new formats and models such as live-streaming e-commerce and instant retail, promoting the digital transformation of traditional businesses, and accelerating the digital empowerment of life services, will help create new scenarios for digital-real integrated consumption and stimulate the vitality of digital consumption. The above-mentioned expert said.
In terms of cultural tourism consumption, various localities have also launched a variety of themed activities to attract tourists to come and consume. The Guangdong Provincial Department of Culture and Tourism released the top ten measures to promote cultural tourism consumption in 2024, organizing A-level tourist attractions, tourist resorts at or above the provincial level and other business entities to launch 2 million discount tickets, joint travel tickets, and reduced tickets, providing tourists with preferential rooms and consumption subsidies; Broaden the sales channels of cultural and tourism products and stimulate the public's enthusiasm for consumption by means of marketing and promotion, discounts and profits, and consumption guidance.
In order to better respond to the slogans of "Consumption Boost Year" and "Consumption Promotion Year" put forward by the Ministry of Commerce, all localities are also making efforts in the direction of optimizing consumption supply, innovating consumption scenarios and optimizing the consumption environment, giving full play to the advantages of resource endowments such as commerce, culture, tourism and ecology, continuously improving the supply quality of integrated consumer products, and actively organizing and carrying out consumption promotion activities with different characteristics.
This year's Spring Festival consumer market is booming, lively and lively, at the beginning of the year is a good sign, China's economy has opened a consumption boom since the Spring Festival. Wei Jianguo, former vice minister of the Ministry of Commerce, said.
Consumption vouchers + activities" and "consumption vouchers + scenarios" promote the development of catering, tourism and other industries, and bring consumers a better consumption experience; Policies such as "trade-in" for automobiles, home appliances, and home furnishings are combined with marketing promotions, discounts, etc., to guide consumers to increase their demand for traditional goods. Consumption promotion activities in various places have effectively promoted the development of the consumer market and provided impetus for sustained economic growth.
Recently, many places in Liaoning Province have issued a large number of consumption vouchers, promoted consumption subsidies, and held a series of consumption activities, which have provided a strong impetus for consumption in the hot holiday market. In the new year, Liaoning Province will continue to carry out a series of activities to promote consumption, focusing on important festivals, key commodities and key areas, and uniting financial institutions, major platforms, industry associations, key business districts and enterprises to continuously launch characteristic consumption promotion activities to contribute to high-quality economic development.
Looking forward to the new year, Sheng Qiuping, Vice Minister of Commerce, said that the Ministry of Commerce will adhere to the two-wheel drive of "policies and activities", hold a series of activities of the "Consumption Promotion Year", stabilize and expand traditional consumption, cultivate and expand new consumption, continuously expand service consumption, and optimize the consumption environment.
A large number of cross-format linkage scenarios have emerged, and the online and offline marketing methods of the platform have been continuously renovated, and the consumer market is expected to continue to heat up in 2024. Li Jiwei, vice president of the Meituan Research Institute, said.
The current consumer market is full of vitality, reflecting the positive trend of the economy. Industry experts said that under the continuous efforts of various localities to expand domestic demand and promote consumption policies, China's consumption potential will be more fully released.