Recently, a group of suspected road test spy photos of the first model of the second brand of NIO were put on the Internet, which attracted widespread attention. It is reported that the new car of the second brand will not be named Alps or "Dabie Mountain". So, what exactly are the features of this model? Will it be able to stand out in a competitive market?
From the exterior design, this model shows the typical characteristics of the NIO family. The roof features the iconic "watchtower" layout and is equipped with a high-mounted camera to enhance the vehicle's forward-looking capabilities. Trendy elements such as the fastback design, frameless doors and panoramic glass roof are also available.
In terms of size, the new car is positioned as a pure electric mid-size SUV, and the price is expected to be between 200,000 and 250,000 yuan. This ** range happens to be in direct competition with the Tesla Model Y. It is worth noting that "Dabie Mountain" will adopt pure vision solutions in terms of intelligent driving assistance and will not rely on lidar. It will be equipped with a single NVIDIA Orin X chip, and the computing power is expected to reach about 100TOPS, which means that the city navigation assistance function can be realized at the time of delivery.
However, in the face of a market leader like Tesla, can NIO's second brand break through? In fact, from the perspective of brand reputation, service and technology accumulation, NIO has its own unique advantages. As a high-end electric vehicle brand, NIO has accumulated a good reputation and user base in the domestic market. At the same time, NIO's service system has also been well received, including the layout of infrastructure such as directly operated stores and battery swap stations, providing users with convenient after-sales service. Finally, NIO's R&D strength in battery swap infrastructure and battery technology should not be underestimated.
As the electrification trend in China's automotive market accelerates, this new car, as the first model of NIO's second brand, will face huge market opportunities. NIO's second brand first model is an electric mid-size SUV that benchmarks the Model Y, and has strong market potential. However, it is not so easy to stand out in a competitive market.