Incredibly, Haobo HT's monthly retail sales continued to show a downward trend. According to the latest industry comprehensive sales data, in January 2024, the monthly retail sales of Haobo HT will only be 504 units. Compared to the previous month, sales fell by 6838%。
Obviously, in January 2024, the monthly retail sales plan of Haobo HT fell by 7%. I have to say that this drop in sales is indeed a bit puzzling.
You must know that in January 2024, the overall sales volume of the domestic new energy vehicle market showed a month-on-month downward trend. However, the month-on-month decline in its sales volume was much lower than the sales decline of Haobo HT in the same period.
For Haobo HT, this is quite regrettable news. After all, at the beginning of Haobo HT's listing in the domestic auto market, although the sales volume was not satisfactory, it was still remarkable.
According to the comprehensive sales data of the Haobo HT industry, in November 2023, the monthly retail sales of Haobo HT will be 1,910 units, close to 2,000 units.
It's hard to say that this sales figure is very often, but considering that this is not the first full month of its launch, and its positioning and price are relatively high, this sales volume is understandable.
At that time, I thought that with the passage of time and the improvement of awareness, Haobo HT should achieve more outstanding sales results in the domestic auto market. It's just that in December 2023, its results did not **, but showed a downward trend.
According to the comprehensive sales data of the Haobo HT industry, in December 2023, the monthly retail sales of Haobo HT will be 1,594 units. Compared to the previous month, sales have declined.
However, considering that in December 2023, due to the demand for year-end impact sales, most car companies have launched preferential measures for car purchases.
However, in January 2024, Haobo HT's monthly retail sales still did not rebound, which is incomprehensible, and the month-on-month decline of nearly 7% is indeed higher.
As a blockbuster model created by Haobo, Haobo HT is still outstanding in terms of products. In particular, Haobo HT is equipped with configurations that will only appear on some luxury cars before.
For Chinese people, this can be said to be "fulfilling the dream of luxury cars". For example, the new car is based on the new generation Haobo AEP30 high-end pure electric exclusive platform and the new Haobo Xingling high-end electronic and electrical architecture is built, and some models are equipped with two-section electric gullwing doors, which are rare among domestic models of the same level.
In terms of body size, the length, width and height of Haobo HT are 4935mm, 1920mm and 1700mm respectively, and the wheelbase has reached 2935mm.
In terms of Haobo HT configuration, the full LCD instrument cluster and large-size floating central control screen, 22 Belgian Premium HIFI speakers, the front ten-point massage seat, the rear "Tianwang chair", and the 26 Panoramic sunroof and other configurations appear on this model.
Not only that, in terms of materials, Haobo HT is also "very willing". Entering the car, most of the soft materials are within reach, and the overall touch and texture are very good.
In terms of intelligent driving assistance functions, the new car is equipped with three second-generation variable-focus lidars and other radar cameras, providing a "high-speed + urban" NDA intelligent navigation assistance system.
In terms of power and endurance, the performance of Haobo HT is also outstanding. Obviously, if you look at it from the perspective of product power, the sales volume of Haobo HT should definitely not be so low.
Considering this level, I still have to "complain" about this model. After all, in terms of product power, these models are still somewhat "popular but not popular".
Perhaps, for Haobo HT, the reason why the sales performance is not good today should have a greater relationship with the product positioning and higher selling price.
As a new car brand, Haobo HT is positioned as a high-end new energy vehicle brand, but it has not been launched in the domestic auto market for a long time, and the brand recognition, reputation and premium ability need to be improved.
None of these things can be changed overnight. Therefore, in this case, even though Haobo HT performs well in terms of product strength, it is difficult to open the market soon.
I think that over time, with the improvement of brand recognition, Haobo HT may be able to gradually open up the market in the domestic auto market by virtue of its advantages in product strength.
Haobo HT here, we hope that Aion can adhere to the "high-end" operation, and not hit the market confidence because of the temporary sales, so that Haobo can get more resources and get better development prospects in the domestic auto market.
Finally, the sales data of the models involved in this article are the comprehensive sales data of the industry released by the third-party platform; According to the data description of the third-party platform, it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
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