Recently, a news about the application for registration of the trademark "Big Orange Dali" has attracted widespread attention in the industry. As a well-known beverage chain brand in China, the trademark application is undoubtedly part of its brand strategy, and it also indicates that the company may make new attempts in the field of beer beverages and convenience foods.
This move is not only an upgrade of its own brand, but also an in-depth insight into the development trend of the industry. In the current competitive environment of the beverage market, Mixue Bingcheng chose to apply for the trademark of "Big Orange Dali", undoubtedly hoping to further enhance the brand's popularity and influence through this unique trademark, so as to gain a greater competitive advantage in the market.
In addition, the international classification of trademarks applied for by Mixue Bingcheng this time is beer and beverages and convenience food, which also means that Mixue Bingcheng may carry out a new layout in these two fields. This is undoubtedly an important adjustment of its own development strategy in the current market environment, and it is also a positive response to the future market trend.
At present, the status of the trademark "Big Orange Dali" applied by Mixue Bingcheng is pending substantive examination. This means that the trademark application of Mixue Bingcheng still needs to be reviewed and approved by the relevant departments before it can be officially registered and used. But no matter what the result is, this move of Mixue Bingcheng shows its determination and courage in brand building and market development.
In general, Mixue Bingcheng's application for the trademark of "Big Orange Dali" is undoubtedly an important attempt of its brand strategy. This will not only help enhance the brand influence of Mixue Bingcheng, but may also open up a new path for its development in the field of beer beverages and convenience food. We look forward to leading the new trend of the industry with a more open and innovative attitude in the future.