On February 29, 2024, the new energy vehicle market ushered in blockbuster news. After BYD released the Qin Plus Glory Edition last week, it made another effort, and its hot-selling models Han and Tang Glory Editions were officially launched, with starting prices reduced by 20,000 and 30,000 respectively, which attracted widespread attention in the market.
This time, the BYD Hantang Glory Edition is not only more competitive, but also comprehensively upgraded in terms of configuration. Luxury features that were originally limited to high-end models, such as 50W wireless charging for mobile phones, front seat massage, and fragrance systems, are now all standard, further enhancing the comfort and luxury of the vehicle. At the same time, the vehicle system has also been significantly updated, using the 6nm process DiLink 100 platform created in cooperation with Qualcomm, with excellent performance and comprehensively surpassing the mainstream chip level in the market.
It is worth mentioning that BYD has introduced intelligent driving technology into its brand models this time. **Han EV is equipped with the DIPILOT 100 intelligent driving platform, equipped with the Horizon Journey 5 chip, which supports high-speed navigation function, bringing drivers a more intelligent and convenient driving experience. Although this technology is currently limited to the top-of-the-line Han EV model, it has undoubtedly laid a solid foundation for BYD's development in the field of intelligent driving.
Industry experts believe that BYD's move will have a huge impact on competitors at the same level. In the B-segment and C-segment sedan markets, joint venture brands have long dominated the market. However, with the continuous rise of independent brands such as BYD, the market pattern is undergoing profound changes. Last year, the sales of the Han EV and DM-i models surpassed those of popular joint ventures such as the Camry, showing strong market competitiveness. The listing of the Hantang Glory Edition will further intensify market competition and bring more high-quality choices to consumers.
For BYD, this price reduction and allocation increase is an important step for it to fully develop the new energy vehicle market. According to reports, BYD's sales target for this year has been locked at 4 million units, and in order to achieve this goal, BYD will continue to increase investment and layout, and continuously improve product competitiveness and brand influence. The launch of the Hantang Glory Edition is an important milestone for it to move towards a higher goal.
In general, the launch of BYD Hantang Glory Edition will bring consumers more high-quality and cost-effective choices, and will also promote the competition in the new energy vehicle market to further intensify. For those owners who have bought BYD models, they may have a somewhat complicated mood at the moment, but they are undoubtedly looking forward to more surprises and breakthroughs from BYD in the future.