"Men's Black Silk", "OOTD Hard Goods", and "Citywalk Standard" directly replaced the fashion status of down jackets and became the "top stream" among Internet celebrity items.It is in this market environment that the straight line of the jacket soars, causing many consumers to be at a loss when buying, and it is difficult to choose from the ** and brand alone.
The ** of the jackets on the market is uneven,Cheap hundreds of dollars, expensive tens of thousands, what is the difference between different ** jackets? Insiders watch the doorway and listen to me
1. How big is the difference between different jackets?
I only know that the ** disparity between the jackets is huge, so how big is the difference? Take different brands of (hardshell) jackets as an example, and after comparison, you can understand it all.
[Foreign jacket brand**].
Archaeopteryx: The lowest price is 4,500 yuan, and the most **10,000 yuan +
Mammoth: The lowest price is 2998 yuan, and the highest price is 8998 yuan.
North: the lowest price is 878 yuan, and the highest price is 5998 yuan.
Colombia: The lowest price is 660 yuan, and the highest price is 4599 yuan.
[Domestic jacket brand**].
Kaile stone: 890 yuan - 4800 yuan.
Bo Xihe: 479 yuan - 2200 yuan.
Pathfinder: 469-1149 yuan.
Camel: 311 yuan - 1399 yuan.
On the whole, the difference between foreign vs domestic brand jackets is very large, andThe average price of Archaeopteryx is more than 5,000 yuan, and the average price in the north is more than 2,000, while Birch, Pathfinder and Camel's ** are comparatively more accessible to the people.
2. What is the difference between "hundreds of yuan" and "tens of thousands of yuan" jackets?
So, what is the difference between different ** jackets? It is mainly reflected in these three aspects, and the answer will be known after comparison.
fabrics
A jacket is a functional outerwear that has:Windproof, waterproof, breathable, wear-resistant and durableThe characteristics of different fabrics are also different.
gore-texIt is the "ceiling" of the fabric in the jacket, which has the function it should have, and can also cope with various extreme weather. Such as:Archaeopteryx, mammothThe jacket is made of GORE-TEX fabric, and its single piece ** is also more than 4,000 yuan.
And the average price of 100 yuan of domestic jackets, such as Bo Xihe, pathfinder and camel, are usedSelf-developed fabrics, and there are many gaps in performance with gore-tex, the functionality is not strong and complete, and it is naturally relatively close to the people.
Inner tank material
"Three-in-one jacket".is the mainstream of the moment, by"Hard shell + inner liner".composition, and the material used in the inner liner also determines the ** of the jacket.
Mammoths, North Face and Columbia, all of themDown liner；And the Keller Stone, the Camel and the Pathfinder, are chosenFleece linerDown is warmer than fleece, and it is also more expensive.
Premium
Throw it awayMaterial costs, as well as basic peoplework, store rent, logisticsand other costs, the most important factor causing the disparity in the jacket is"Brand premium".
Take Arc'teryx as an example, since it was acquired by Anta, it has opened its store next to a luxury storeBenchmarking Hermès and Tiffanyand other big names, giving people a kind of creation"Positioning high-end".The illusion.
Celebrity endorsements, bringing goods, and advertising investment are all factors that lead to the increase in premiumsThe higher the popularity, the more serious the premium, and naturally the more expensive it is.
It even appeared"Fried jacket".The phenomenon of the early year of the ancestral bird listed in the Year of the Dragon limited jacket, the original price of 8,200 yuan, but it was fried to 12,000 yuan on the Internet, and the people in the long queue were just to grab a jacket with a middle-class label, and the leeks were really easy to cut.
3. Summary at the end of the article
There is a phenomenon in the clothing industry, the more popular a piece of clothing is, the easier it is to increase the price, especially those with its own brand effect.
Regarding the jacket, as long as it meets the implementation standards of the jacket. Such as camels, Archaeopteryx, ** cheap or expensive, in fact, the upper body effect is not too much. Don't blindly follow the trend to chase big names, and don't just buy cheaply, be careful of falling into the trap of "raincoat" under the name of "jacket"!
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