"Zhejiang University, are you crazy? ”
Introductory. Driven by the mobile Internet, Internet celebrity culture has flourished among Chinese college students and has become a beautiful landscape on campus. However, when the traditional culture of colleges and universities intersects with the modern Internet celebrity culture, it has triggered a series of discussions and controversies. Taking Zhejiang University as an example, students and the university have different views on creating an online celebrity landscape, reflecting some of the thoughts and challenges in the cultural change of the campus. In this article, we will discuss how universities can strike a balance between tradition and modernity, heritage and innovation.
The controversy over the Netflix element coming to campus.
As a century-old university, Zhejiang University has always been known for its rigorous academic style and profound traditional cultural heritage. However, some time ago, the school created some Netflix-style landscapes on campus, which sparked controversy and dissatisfaction among students. Students felt that Netflix's commercial approach to marketing was at odds with the school's traditions and detracted from the school's culture. Against this backdrop, there have been different perspectives and mood swings on the campus of Zhejiang University.
Concerns inherent in student responses.
Part of the reason why students resist using Netflix on campus is because of their aversion to commercial practices. They believe that colleges and universities should focus on learning and education, rather than being reduced to commercial centers, and hate the introduction of Netflix. On the other hand, students are worried that the rise of influencer culture will weaken the traditional cultural heritage of the school. They hope that the school will stick to its purpose and not be fooled by the glimpses of fashion. Behind this sentiment is the students' love for their alma mater and their concern for cultural heritage. They want to incorporate something new into the tradition, rather than simply replacing it.
Interpret the intentions and controversies of the university.
Although the creation of Zhejiang University's Internet celebrity landscape is controversial, its original intention is still worth understanding. With the advent of the mobile Internet era, Internet celebrity culture has gradually become an emerging cultural form and is sought after by college students. Schools can hope to attract more audiences and increase popularity by introducing influencer elements, so as to better integrate into contemporary social trends. However, when carrying out this action, schools should pay more attention to how to maintain the purity and profound connotation of traditional culture on campus, and avoid the contradiction between excessive commercialization and fashion expansion.
The road to campus cultural change.
Colleges and universities need to find a balance between inheriting campus culture and integrating with the trends of the times. To this end, the following points can provide some ideas:
1.Adhere to the core spirit of the university culture.
Each university has its own cultural heritage and basic philosophy, which is a spiritual wealth that needs to be passed on. In the process of innovation and development, the school must stick to this original intention, never forget the essence of campus culture, and let the traditional spirit continue.
2.Enhance communication with students to understand their needs.
The values and aesthetics of the younger generation of students are also changing, and schools must actively listen to their voices and understand their needs and expectations. Through communication and exchange, we can find common interests and how to change the campus culture together.
3.Continuously promote innovative methods.
Innovation is the driving force behind the progress of a university's culture, but rushing too much can lead to drawbacks. Schools must promote innovation step by step, control the pace and intensity, and work unswervingly to ensure that innovation is in the right direction and can be effectively implemented.
4) Reach broad consensus and avoid conflict.
In the process of campus cultural change, it is necessary to gather broad consensus and form a joint force to avoid differences of opinion and conflict. Through in-depth communication and full communication, students, universities, alumni and other parties can promote change on the basis of consensus and achieve harmonious coexistence.
5) Strengthening institutions and the rule of law.
In order to better promote the inheritance and innovation of university culture, the university can establish special institutions or rules and regulations to standardize and strengthen cultural construction. Through the rule of law, the construction of university culture is ensured to advance in an orderly and standardized manner.
6) Tradition and innovation go hand in hand.
On the road of campus cultural change, inheritance and innovation are not contradictory, but should promote and complement each other. Colleges and universities must build on the heritage and actively incorporate contemporary elements to make the campus culture more dynamic and inclusive.
Summarize and think.
The controversy caused by Zhejiang University's creation of an Internet celebrity landscape reflects the challenges and reflections that universities have to face in the transformation of campus culture. Inheritance and innovation is a systematic project, which requires the extensive participation and collaborative promotion of all teachers and students. Only by introducing new elements while maintaining the traditional cultural heritage can the school be full of vitality and adapt to the development of the times. Let us work together to build a rich and colorful university culture, so that all students can thrive and shine in this fertile cultural soil.