Giving more emotional labels to product brands is something that many companies have been doing in recent years, so a time-honored brand like Wang Laoji attracts consumers not only with products and marketing, but also with the traditional cultural heritage behind it, as well as the added value of the brand. Eat hot pot, drink Wang Laoji, this winter, Wang Laoji shuttles through the streets and alleys with blessings and gifts, and Wang Laoji can be seen in many hot pot restaurants, interesting games, exquisite gifts, wonderful performances, and experience more fun together while enjoying delicious food.
Chongqing and Chengdu have a strong hot pot atmosphere, and the streets and alleys are full of hot pot fragrance. From November to December, the "It's going to be spicy" hot pot festival was gradually cooled, linking a number of hot pot brands in Chengdu and Chongqing, across multiple regions, bringing you a trendy and interesting hot pot feast. No fear of being hot, having fun, being afraid of drinking Wang Laoji on fire, just be spicy.
In addition, Chengdu and Chongqing each carried out two unique theme hot pot festivals, Chengdu hot pot extreme sports party and Chongqing hot pot camping ** meeting. Extreme sports, passionate rock, exciting and uninterrupted; Cool locomotives, heartfelt folk songs, warm stomachs and warm hearts. Nearly 1,000 people participated, shared delicious food, and drank Wang Laoji.
Over the years, we have adhered to the guidance of consumer demand, continuously strengthened the main business of herbal tea, and extended the layout of the big health industry. It is not difficult to find from the marketing activities and new products launched by Wanglaoji herbal tea in recent years that Wanglaoji is constantly catering to the preferences of young people, and the overall marketing innovation is more focused on young people, wanting to gain a firm foothold in the young market. Among them, there are many marketing activities, and some of them do have the effect of "out of the circle", which brings the brand a short period of volume and sales.
It is not only the products and marketing that attract consumers that time-honored brands, but also the traditional cultural heritage behind them, as well as the added value of the brand. Wanglaoji Herbal Tea can achieve such an achievement, which is inseparable from the principle that Wanglaoji Herbal Tea products always adhere to the principle of quality, and it has indeed achieved the auspicious culture of Wanglaoji Herbal Tea from the perspective of spiritual level, and stimulated their sense of identity with the brand from the perspective of the audience's needs.
In the future, Wanglaoji will reach the new generation through online and offline multi-field and multi-dimensional cooperation, integrate herbal tea, consumers and platform cooperation, create a super herbal tea ecosystem of Wanglaoji, and become an herbal tea brand that understands young people best. Afraid of getting hot and drinking Wang Laoji "It's going to be spicy" hot pot festival, December 24 has ended hotly, and the Internet celebrity theme wall jointly created with many well-known hot pot restaurants is still full of our future promise, "2024 Wang Laoji hot pot festival Let's meet again!" ”。