(Lao Zhu said pension-24-158).In the country's 13th Five-Year Plan, it is clearly stated that by 2020, the country will complete the policy of day care in urban and rural communities, and it is expected that 8 million beds will be built. And then it has formed a considerable impact on the real estate industry, not only the real estate industry will vigorously promote the concept of "pension real estate" to the market, but also for the medical, nursing, entertainment and other different age groups of the elderly general needs of the related business integration.
The main pension real estate projects in China are, entertainment clubs, golf, long-term and short-term home care and care services, daily life services (such as cooking, cleaning, assisting in taking medicine, etc.), professional medical care and auxiliary services, as well asThrough the trinity of family, community and institution, the pension real estate model realizes the medical, nursing and tracking system。It can not only enable the elderly of all ages to enjoy various services from the community without leaving home, but also be able to respond quickly in the case of illness, crisis and emergency of the elderly, and it can even be said that it has won the most precious time to save the lives of the elderly.
(Lao Zhu said pension-24-158).Energetic seniors aged 55 or above are more in need of general or complementary care products, corresponding social recreation and care programs, as well as services such as housekeeping, transportation, and housing maintenance than professional nursing facilities. Home care is aimed at those who are enjoying life and the rest of their lives, providing activities and medication assistance, daily care, and even hospice care, but such services still need the support of the elderly's family or relatives and friends. There is a wide range of assisted living related services, such as trained and certified staff to help the elderly who lack home care, housekeeping and assisted living services, and related assistance services for the elderly who have mobility problems due to injury or illness and need assistive devices to assist in mobility. However, the number of trained and licensed staff in the community is still insufficient to meet the needs of today's market, and the deployment of corresponding professional medical and ancillary facilities in the community or home has also encountered a shortage of facility functions.
1. Contradictions such as diversification of demand.
The status quo of domestic pension real estate. There are not only the above problems in ChinaWith only 8 million beds, it is far less than the number of elderly people in China, and can only meet the needs of about 3% of the elderly populationand in the context of the continuous growth of the aging of the social population, it is not enough to take into account the overall situation. Moreover, the problem faced by the domestic pension real estate industry is that under the premise of the lack of above-mentioned market projects and the lack of social demand, the pension real estate has to admit that the real estate investment is white-hot, profit-seeking, andThere are serious loopholes and problems in the ecology and model of customized facilities for pension real estate
(Lao Zhu said pension-24-158).According to the Chinese Academy of Social Sciences's "Development of China's Pension Industry", the market size of the domestic pension industry will beIt will reach an output value of 13 trillion yuan in 2030, but this figure is similar to the sales of China's real estate industry in 2017. The impression left on the public during the real estate boom was the accumulation of huge amounts of money and the vacancy of a large number of properties. Today's pension industry has a similar situation, the income and expenditure of private pension institutions in the society is not ideal, about 50% can only achieve a balance or a slight revenue, about 40% is in a state of lossLess than 9% of institutions are truly profitable and continue to operate well