(Lao Zhu said pension-24-153).Community pension covers a lot of commercial formats, and after doing a good job can form a butterfly effect, it should be said that community pension is a kind of entrepreneurial project that is more worthy of investment than institutional pension. However, the basic situation of community pension is in a state of loss, and many entrepreneurs have even directly withdrawn from the track of community pension, the reason is that they have not found a mature community pension business model and efficient drainage methods.
The author believes that in order to improve the drainage capacity of community pension, the most important thing is to design a scientific and reasonable business model, and only by designing a business model that solves the current pain points of the elderly can the elderly voluntarily go to the community for pension consumption, so as to form the best traffic and data flow. In order to design a good community pension business model, we must first understand the following two issues.
Issue.
1. Who are the main consumer groups of community pension? From the perspective of the first, the community pension should solve the problem of day care for some of the disabled elderly and empty nesters, so the main forms of the current community pension service facilities include urban and rural day care centers, meal assistance for the elderly, pension service sites, etc., most of these service sites are built and operated by social forces. However, the function of these service facilities is relatively simple, and the control is very strict, and many enterprises enter the community pension often for the first subsidy policy, and have not considered how to make a profit at all, which leads to the fact that after entering, it is found that it cannot be done at all, because the subsidy is extremely limited, and there is no continuity. To choose community pension to start a business, then the first thing is to learn to use business thinking to operate, and to use business thinking to operate community pension, the first thing to figure out is who are the main consumer groups of community pension and what consumer needs they have.
(Lao Zhu said pension-24-153).From the analysis of the commercial attributes of community pension, the main consumer group of community pension can only be the self-care elderly. Why is community-based elderly care not suitable for the disabled and semi-disabled elderly?
The main reason is that the commercial format of community pension is not suitable for the disabled and semi-disabled elderly. Taking urban and rural day care centers as an example, this kind of community elderly care facilities can only meet the needs of day care, but cannot solve the rigid needs of the elderly in disabled and semi-disabled families. The rigid needs of these two types of people are the needs of care, if you choose urban and rural day care centers, then the families of the elderly must send the elderly during the day, and the elderly have to be picked up at night, for the disabled elderly, the problem of transfer is very troublesome, which determines that if their families want to solve the care problem of the elderly, the first choice must be institutional care. If the elderly are really reluctant to enter the institution, they will also choose to care for the elderly at home, which is why many families would rather hire a nanny to take care of them than send the elderly to a day care center.
(Lao Zhu said pension-24-153).Issue.
2. What are the consumption pain points of the main consumer groups of community pension? After understanding the main consumer groups of community elderly care, we can systematically design around solving the very urgent consumption pain points of the elderly who take care of themselves when designing the business model of community elderly care. What are the consumption pain points of these two groups?
1.Physiotherapy needs. Many elderly people suffer from various chronic diseases, and there is a great demand for physiotherapy.
2.The need to solve the problem of eating. With the changes in society, the number of empty nesters living alone is increasing, and it is difficult to ensure the daily eating of this part of the group.
3.The need for basic necessities. Most of the young elderly are the main force to bear the family life security, and the firewood, rice, oil, salt, and fruits at home are basically purchased by the elderly.
4.The need for entertainment for the elderly. Some elderly people like to sing, dance, and play cards in their free time, and some elderly people like to travel everywhere and have the need to travel.
(Lao Zhu said pension-24-153).5.The need to accompany medical treatment. Many empty nesters living alone are afraid of going to a big hospital to see a doctor when they get older, and they have a great demand for professional escort for medical treatment.
6.The need for psychological comfort. Many empty nesters living alone and their children are away for a long time, and they want to find someone to chat with and relieve their negative emotions.
7.Caring for the needs of infants and toddlers. The main task of many young people in China is to take care of infants and young children, and the main needs of infants and young children include life care, children's entertainment, early education, etc., and the business format is also very malleable.