Before opening an account for Xiaohongshu advertising, we must first do a Xiaohongshu account authentication. Similar to Douyin, Blue V, is paid annually. The Xiaohongshu certification fee is 600 yuan a year. Generally, it can be opened within 1 to 3 working days. The most important thing is the business license.
When opening Blue V, advertisers need to pay attention to some matters, one business license can only authenticate two Blue V numbers; The name of the blue V number also needs to be determined, and it should be consistent with the content of the qualification, otherwise the audit will be rejected; When encountering problems, you must hit ** and ask how to modify the upload, if the review is not passed, the fee will not be refunded. Blue V is required to be reviewed once a year. The following accounts are verified.
Why do you need to do blue V certification for Xiaohongshu advertising accounts? If you advertise as soon as you come up, there is a high probability that there will be no traffic, and if you are lucky, there will be traffic, and then the account will also be limited. Because you are a personal account, just like some itinerant vendors on the street, you don't have the corresponding qualifications, and you will be easily caught. If you open a certification, then the re-advertising will not be restricted, and you can make some marketing notes.
1. The difference between certified and uncertified
1. The number of private messages
Unverified accounts can only send private messages to strangers 5 times a day, while verified accounts can send private messages 20 times.
2. Ability to invest widely
Authentication is required to cast Xiaohongshu effect ads, while unverified accounts must have 500 followers to use the french fries tool for Xiaohongshu fries ads, but verified accounts do not have fan requirements.
3. Commercial functions
Ordinary accounts on Xiaohongshu cannot send marketing notes and will be restricted. In terms of private messages, the probability of unverified accounts being blocked is much greater than that of enterprise accounts.
2. Open the rights and interests of Xiaohongshu Blue V
Let's summarize the benefits of opening Xiaohongshu Blue V authentication, the number of private messages has increased; There are no fan requirements for advertising; Add offline stores; create a business topic; **Function; Talent cooperation; Account linking; Opening of corporate stores, etc.
The enterprise account will have a blue V logo, and users will look more trusted. If Xiaohongshu wants to monetize, it must have a high degree of trust, and there is also the blessing of fans, if you want to make the account look reliable, it is nothing more than that there are many fans, and the account looks safe and reliable. Therefore, if advertisers want to do brand promotion on Xiaohongshu or plant grass products, they first need to open a blue V certification by themselves, and then prepare some materials required for Xiaohongshu advertising account opening and advertising.
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