To open the Xiaohongshu Spotlight Platform, you need to meet the following conditions: have a business license and complete the Blue V certification. Regarding the opening method, you have two options: recharge 2k by yourself or recharge through **merchant, the minimum deposit amount of **merchant is usually 5000. In addition, we have a professional operation team that will assist you in solving many difficult problems. Below we will introduce the account opening process in detail:
Step 1: Verify the professional number of the enterprise
a.Log in to the Xiaohongshu mobile client, enter "Personal Center - Creation Center - More Services - Professional Account Center", and follow the steps to authenticate the professional account of the enterprise. Note that an enterprise professional account is required, and the personal professional account cannot be authenticated, if the personal professional number has been certified before, you need to cancel the certification first. Individually-owned businesses can also carry out enterprise professional number certification.
b.A business license can apply for up to 2 professional numbers. The audit fee is 600 yuan, and an annual audit is required every year, and if the certification fails, the audit service fee will not be refunded. Whether it is an individual business or ***, it can be certified. If you have a personal professional account, you need to cancel your personal professional account before proceeding to the next step.
c.Upload the account name and avatar, and make sure that the avatar ratio is 1:1.
d.Enter the YY license information and verify the identity by providing the name and number of the FA person and the face recognition of the FA person.
e.Select the qualification identity that needs to be certified, i.e., your industry explicit identity.
f.Fill in the operator's information, including name, email address, contact number**, verification code, and email address for receiving invoices. This information is mainly used to follow up the progress of the review, and has no impact on the subsequent account login and ad delivery.
g.Submit the documents and pay the review fee (can only be paid with Alipay).
h.Waiting for the review result, it generally takes 1-3 working days. If you encounter problems during the review process, the reviewer will contact you by email, so be sure to communicate and reply in the email. There is a limit to the number of times you can make changes in the Spotlight background, but there is no limit to mailboxes.
Step 2: Activate the concentrating platform
The Xiaohongshu Spotlight platform supports finding a service provider or official customer service to open it, and there is no difference between the two in essence, and there is no account opening fee. The minimum deposit amount of the service provider is 2,000 yuan, and the minimum deposit amount of the official customer service is 5,000 yuan, and some industry categories are different. The main difference between official customer service and ** business is that the core of ** business is professional delivery, which can provide more support and experience output related to advertising.
Step 3: Create a delivery plan
After you complete the activation of the spotlight platform, you also need to publish the placement notes, create a plan, and enable the "read and unread" functions. These features will help you better manage and optimize your ad delivery performance. After you have successfully opened an account, you can start to create a plan and launch it. If the delivery consumption reaches 1,000 yuan, you can use the "private message component" function, and set it yourself in the professional account of Xiaohongshu web version.
- And finally, Lao Yan introduces himself:
An old advertising pitcher, with experience in spotlighting hundreds of thousands of small mangroves per month;Emphasis addedFor private message exemption application, blue V enterprise account certification and confession, investment and customer acquisition note planning, spotlight opening - account, advertising capital to Ren Zheng, high ROI delivery services;
and channel port selection for high-consumption advertisers.
See ---atr1816--- here