The hot spot at the beginning of 2024 is once again dominated by AI.
At the beginning of the new year, OpenAI suddenly released the "Wensheng**" tool: SORA ignited the entire AI field, which can generate up to 1 minute and realistic enough ** based on short text instructions entered by users. It didn't take long for Google to release the latest addition to its large model matrix: Gemini 15. Change the context window capacity from gemini 10 initial 32,000 tokens, increased to 15 Pro 1,000,000 tokens.
On the other hand, mobile phones are the most suitable landing field for AI models, and domestic mobile phone manufacturers have also decided to tilt their strategies towards AI. On the day of the start of construction, Meizu issued a document stating that the company will be all in AI, stop new projects of traditional smartphones, and enter a new wave of promising AI technology.
Coincidentally, on the same day, OPPO CEO Chen Mingyong also issued an internal letter saying that in the next five years, AI mobile phones will become the third stage of the mobile phone industry after feature phones and smart phones. OPPO has been fully prepared, set up an AI center internally, and said that resources will be concentrated on AI.
It is not difficult to see the determination of mobile phone manufacturers to "all in AI" in the two announcements.
In fact, mobile phone manufacturers' exploration of AI dates back to August last year, when Huawei, Honor, Xiaomi, OPPO and other top-level mobile phone manufacturers began to actively try large-scale model landing solutions. An interesting observation is that with the passage of time, mobile phone manufacturers have deepened their understanding and optimization of large models, which is reflected in scale and functionality.
When the earliest Xiaomi MILM lightweight large model was released, there was only 1.3 billion parameters on the device side, and the function was only based on Xiao Ai's text interaction. More than 4 months later, the OPPO Find X7 series has 7 billion parameters in the device-side AI model, and it has been integrated into the operating system to achieve a second upgrade of user experience.
Now that the time has come, the "All in AI" of mobile phone manufacturers may mean that mobile phone AI technology has successfully passed the accumulation period and entered the stage of rapid development and iteration, which is enough to support the future development of AI mobile phones.
It's just a brutal fact that the mobile phone market is still there. According to data released by IDC, global smartphone shipments will decline by 3% year-on-year in 20232%, down to 11700 million units, the pressure of competition for each stock is huge. At this juncture, can the ideas and concepts of AI mobile phones support the recovery of the mobile phone industry in the "second spring"?
AI mobile phones are the future vision of mobile phone manufacturers, but each company has its own understanding.
On February 20, OPPO held an AI strategy conference, at which it shared the four capabilities and characteristics of the new generation of AI mobile phones, and looked forward to the trend of AI-driven full-stack innovation and ecological restructuring of mobile phones. It is worth mentioning that the concept of 1+n agents in this conference runs through the overall situation.
In OPPO's vision, 1+N agents are the foundation for a new generation of smart service experience in the era of AI mobile phones, where "1" stands for OPPO AI super agents, which can provide users with powerful knowledge capabilities based on huge knowledge graphs, document data, and search engines.
The "N" stands for a new agent ecosystem based on the OPPO AI Pro agent development platform. Through the AI Pro agent development platform, ordinary users can quickly generate personalized AI agents exclusive to users through zero-** natural language interaction without mastering professional programming skills.
In OPPO's vision, this intelligent twin-based ecological strategy can not only meet the basic services of user experience, but also draw a prototype for the intelligent twin-ecology of future AI mobile phones.
On the other hand, OPPO Chief Product Officer Liu Zuohu also said in an interview after the press conference that now OPPO has gathered all the company's AI-related personnel together to set up an AI center, and all internal resources will be inclined to AI, which is called OPPO's core competitiveness in the future, and put forward the slogan that there is no upper limit on investment.
For OPPO who engraves the "duty" in the gene, the establishment of the AI center represents the determination to enter the AI to a certain extent, in OPPO's view, AI mobile phones will become the third stage of the mobile phone industry, and the layout in advance is naturally the top priority.
Based on the research and judgment of the future development of the mobile phone industry, in OPPO's definition of AI mobile phones, AI mobile phones should have the following four characteristics: user-defined open service ecology, multi-modal fusion system interaction, exclusive agents embedded in OS, and intelligent terminal hardware platform that supports generative AI. These characteristics are intertwined to enable AI phones to make efficient use of computing resources, be keenly aware of the real world, learn from themselves, and have strong creative capabilities.
As OPPO said: leave the complexity to the AI, and leave the simplicity to the user.
But definition is one thing, implementation is another. Mobile phone manufacturers are different from upstream enterprises, upstream enterprises technology first, and mobile phone manufacturers need to consider not only the development of technology, but also the actual implementation of capabilities, especially for OPPO, which is more focused on "user experience first" enterprises, every step must be carefully considered.
From OPPO's point of view, what users need more is what kind of value AI can bring, which is the core of improving user experience. Liu Zuohu also expressed a similar view before: "To make a product, we must always return to 'what is the value you give to the user', and the source of technology is to understand the user."
Based on their understanding of AI and users, mobile phone manufacturers have brought a new interaction method based on multimodal integration of artificial intelligence to AI mobile phones, providing users with a comfortable interaction, intelligent and casual, exclusive companionship, and a safe and credible product experience.
This is also the best answer to the problem of AI universalization.
Based on this core, all of OPPO's functions now revolve around consumers. Last year, OPPO launched a large Andean model and integrated it into the small cloth assistant. In order to ensure a personalized user experience, OPPO has introduced a long-term memory mechanism that supports unlimited length of contextual memory, including the interaction history, personal data, and structured information extracted from the user's interaction.
For example, the AI call summary function pushed by OPPO,You can generate the core focus according to the user's call content,And the completion of the item、Meeting time and other information are perfectly extracted,Coupled with the "thousands of people, thousands of faces"AI experience,It means that the Andean model can rely on memory,Become a super assistant that only belongs to the user。
However, for OPPO, "doing the AI that consumers need" is only part of OPPO's thinking about AI, and how to popularize it is also the top priority of AI mobile phones. In this regard, Liu Zuohu also revealed that in the future, OPPO will also develop a 1B scale model for low-end chips, and under the training of massive user data, mobile phone products reconstructed by AI will be further popularized, forming a virtuous circle to support development from popularization to development.
From this point of view, it is not difficult to find that in addition to promoting the recovery of the mobile phone industry, OPPO is also accelerating the future of AI mobile phone development.
OPPO has been promoting the development of mobile AI for a long time, and compared with other companies that are still in the preliminary stage, OPPO has been accelerating the universalization of AI during the Spring Festival.
It is reported that during the Spring Festival, OPPO pushed more than 100 AI functions for more than 10 million users, among which AI elimination, AI call summary and new Xiaobu assistant and other functions have won unanimous praise from consumers. In particular, the AI elimination function is used up to 15 times a day per person, which means that OPPO is gradually changing users' mobile phone usage habits.
The basis for promoting popularity is OPPO's advance layout in the field of large models. In 2020, OPPO has started the exploration and practice of pre-trained language models, and self-developed large models with 100 million, 300 million and 1 billion parameters, Obert, through continuous technical accumulation, Obert once jumped to the Chinese language understanding assessment benchmark Clue11 The first echelon of the overall list, and also obtained a large-scale knowledge graph Q&A kgclue10 number one results in the leaderboard.
In addition, in September 2023, the Andean model also participated in the Superclue aptitude assessment, scoring 98With a high score of 33, it ranks first in the world on the Superclue Knowledge and Encyclopedia Rankings.
Second, the first in China, especially the general Q&A and dialogue ability, is excellent. In October of the same year, the Andean large model appeared on the c-enal global Chinese list and scored 79A high score of 9 tops the list.
However, a single cloud-side large model can only achieve excellent performance in some scenarios, and there are still limitations in weak network environment, product power consumption, data security, etc., therefore, OPPO believes that the combination of device and cloud is the inevitable evolution direction of the mobile phone industry large model.
With the powerful ability of device-cloud integration, Find X7 has added a generative vision model based on self-trained Andean large model, allowing Find X7 to have the capabilities of subject recognition and segmentation, image semantic understanding, image extension and generation.
Compared with other cloud models, Find X7's Andean large model not only supports the identification and segmentation of more than 120 types of subjects, but also realizes hair-level segmentation and up to 6 multi-subject separations, as well as the filling and natural generation of ultra-large images, and the generation time is only 60% of that of other models on the same platform. With this as a base, AI tools such as AI elimination function, AI call summarization, and AI ultra-clear group photo have emerged, allowing consumers to have a clear perception of AI.
To some extent, parameters determine the intelligence and performance of the model, and the more parameters and the more neurons, the more complex and powerful the model becomes. After the combination of devices and clouds, the Andean large model can completely cover a variety of model specifications with different parameter scales: Andesgpt-Tiny, AndesGPT-Turbo, and AndesGPT-Titan, up to 180 billion parameters, in complex computing scenarios, which can achieve deeper inference tasks.
Similarly, in order to ensure the computing power of the cloud, OPPO has established the company's first self-built ultra-large data center: OPPO AI Marina Bay Data Center, which has passed the international CQC A-level data center certification, and is also the fifth data center in China and the international UPTIME Tier III design certification and construction certification in South China, which can support hundreds of billions of AI model training, and the network latency between the backbone network is less than 2 milliseconds, and 100% pure green energy is used. More than 10,000 servers have been deployed, reaching the world's leading level in security and reliability.
These long-term technology stacks have also become the core difference between OPPO and other brands, and it can shout out "embrace AI".
Behind the investment of a large number of manpower and material resources is the ascension of the user experience,Now OPPO can choose AI so decisively,It revolves around the spiritual core that has been adhered to for many years"The right road is not afraid of far",Looking back on multiple nodes in the history of mobile phone development,Whether it is OPPO's insistence on super flash charging and battery health,Or relying on the integration of all things brought by the Pantanal system,OPPO has chosen"Difficult but correct"Decision。
Now, under the influence of "long-termism" engraved in the bones, OPPO has once again embarked on the difficult but correct road of experience first, and it is this pursuit of making the product experience the ultimate that makes OPPO choose the most correct decision in the face of the tide of the times.
From the perspective of product development, the experience of mobile phones and AI integration is gradually being accepted by consumers, which is in strong contrast with the "sneer" of early consumers, all of which is rooted in the continuous exploration and attempt of AI capabilities by mobile phone manufacturers.
According to IDC**, from 2024, the sales of a new generation of AI mobile phones will increase significantly, and drive a new round of replacement waves, and AI mobile phone shipments will reach 1500 million units, with a market share of more than 50%. At the same time, Canalys also mentioned in the China AI market trend insight report that defending market share and developing new capabilities has become a key focus in the industry, and AI happens to be a key factor in this strategic shift.
There is no doubt that 2024 has become the first year of AI mobile phones, and driven by AI, mobile phone manufacturers will bring more creative features this year to continuously promote the next wave of growth in the mobile phone industry.
Among them, OPPO, whether it is a decisive product transformation or the layout of the AI ecosystem, it obviously has a very clear judgment in the face of this AI wave. Now that OPPO has embarked on a new journey in the next decade, how to do it and how to do it will become the key to OPPO's next growth in the future.
Leifeng.com).